NEWS MEDIA MANAGEMENT
TYBMM
PRAKRUTI JANI-9407
PRATIK MUKANE-9415
CABLE NEWS NETWORKINDIAN BROADCASTING
NETWORK
CNN-IBN
HISTORY
•It is an English-language Indian TV news channel.
•Launched on 16 December, 2005 with partnership
between Global Broadcast News (GBN) and Turner
International (Turner in India, a subsidiary of Time
Warner).
•Editor-in-Chief:- Rajdeep Sardesai.
•Headquarters at New Delhi.
•Slogan of the channel:- Whatever it takes.
ABOUT CNN-IBN
• The CEO of the Channel is Dilip Venkatraman.
• B Saikumar, Group COO, Network18, “In Dilip,
we entrust the responsibility of managing this
growth, ensuring sustained profitability and
leading the drive to further enhance the brand’s
equity and audience franchise.”
• Venkatraman said, “I believe that, right from the
outset, CNN-IBN has set the agenda for news in
the country with its unique brand of inclusive and
passionate journalism which has in turn powered
its growth. I hope to work closely with team CNNIBN to further strengthen our editorial and market
leadership.”
PROGRAMMES
• CNN-IBN presently broadcasts a host of programs
apart from the regular news updates.
The Weekend Edition
Face the Nation
The Week That Wasn’t
Living It Up
Devil’s Advocate
Minus 30
To Catch a Star
PROGRAMMES
Art of Investing
Out of the Box
Being Legends
Now Showing
Real Heroes
All About the Money
30 Minutes.
‘The Weekend Edition’ is hosted by the Editor in
Chief, Rajdeep Sardesai and ‘Being Legends’ is
hosted by Anuradha Sengupta who interviews the
living legends of India.
AWARDS
• CNN-IBN has won the best English News
Channel award several times.
• Indian Television Academy Awards ('06, '07, '08
& ‘09)
• News Television Awards ('07, '08, & ‘10)
• Indian Telly Awards '07
• Asia Brand Congress '08.
AWARDS
• CNN-IBN also won the prestigious Asian
Television Award in the category of ‘Best News
Programme’ for its counting day coverage during
the General Elections 2009.
• News Anchor of the year - Rajdeep Sardesai
• News presenter of the year - Suhasini Haidar
• TV News Reporter of the year – Karma Paljor
• Sports News Show Presenter of the year – Gaurav
Kalra
• Entertainment Critic of the year – Rajeev Masand
AWARDS
• Young TV Journalist of the year (below 28 years of
age) – Arunoday Mukherjee
• News Documentary Programme - True lies in
Manipur
• News Talk Show – Devil's Advocate
• Lifestyle & Fashion News Show – Living It Up
• Crime Show – Killed in the name of Honour
• Business News Programme of the Year –
Diamonds Are Not Forever
• Sports News Show of the year - Boys in the bubble
VIEWS ABOUT THE CHANNEL
•Channel has an agenda and is working for the
interests of the ruling party.
•Its in the favour of Congress; and leave no chance
to defame BJP that is the opposition party in India.
•This channel very frequently uses the term 'Hindu
Terrorism' over Aseemanad involvement in a single
Malegaon blast
RAJDEEP SARDESAI AND
CNN-IBN
•Born in Ahmedabad
•Rajdeep Sardesai entered television journalism in
1994.
• He was particularly recognized for his coverage of
the Gujarat riots.
•Quit NDTV to start his own company,
•Started CNN-IBN on 16 December 2005.
RAJDEEP SARDESAI AND
CNN-IBN
•Most of the programs aired at this news channel are
similar to that of CNN in the United States.
•With current event talk programs mixed with news
reports.
• It is also one of the first news channels in India
which brought in the concept of “Citizen Journalist”.
MAJOR PROGRAMMES OF
CNN-IBN
•INDIA AT 9`, aired daily on CNN Pipeline, is not
simulcast.
•This news channel has access to CNN`s trademark
live breaking news and also their key feature
programs.
•For the first time this exclusive alliance helps
Indian to view relevant global news and also local
news on a single platform from CNN.
MAJOR PROGRAMMES OF
CNN-IBN
•Apart from live local news, the local editorial team
of the channel decides commentary, packaging,
analysis.
•CNN-IBN can also use some of the CNN.com
materials like video footage to create their own
stories for the CNN-IBN micro site.
CITIZEN JOURNALISM
•CNN-IBN offers the common man a platform to tell
his story.
•Send Story, News, Videos, Blogs, Mobiles Videos,
Water problem, road issues.
•It is a first channel to implement this concept.
CNN-IBN expanded the Citizen Journalism Segment
by including Mobile Citizen Journalism.
CITIZEN JOURNALISM
•People in India will now be able to send photos
from mobile phones via MMS to the news desk of
CNN-IBN.
•Through Citizen Journalism, it has tried to reach up
to the masses and solve there problems, rather it has
given common man an opportunity to express and
enjoy its right of freedom of speech and
expression.
MAIN Anchors
Anubha Bhonsle
Suhasini Haidar
Shereen Bhan are some of the other news anchors
GROWTH
•The channel has transcended television reaching its
viewers through various other media like Internet,
mobile and voice.
•The channel’s news portal, IBNLive.com is the
news leader in the Internet.
•Rajdeep launched IBN7 and IBN-Lokmat after
CNN-IBN.
•Is the major success of the channel.
Thank you…