Business Operations Research Events
Existing business/organization
Research business
- Which generational group do they currently serve?
Develop a plan to reach an underserved generational group
- Marketing mix 4 P’s
- Human resources strategy(ies)
Student(s) interact with a local
business and the customers
they can have access to.
6 distinct groups
Puzzle
Piece
#1
6 Generational Groups
G.I. Generation
Generation X
Age 90 – 104
Age 39 – 49
Greatest Generation
Silent Generation
Age 69 – 88
Traditionalists
Forgotten Generation
Gen X /MTV Generation
Generation Y
Age 14 – 33
Millennials / Echo Boomers
Generation Why / Gen Y
Baby Boomers
Generation Z
Age 50 – 68
Born after 2001
Moral Authority / Hippies
Tweens / Boomlets
Google Generation
New Silent Generation
Generational
Group
Activity
(6 volunteers)
• Generation / Age
• Descriptive Word(s)
• Music
• Candy
• Trouble in school
• Telephone
*handout
Participant
Consultant in a
single-unit or
independent
operation
Judge
Owner/Manager
Participant
Judge
BOR
BMOR
FOR
HTOR
SEOR
Business Services
Buying & Merchandising
Finance
Hospitality & Tourism
Sports & Entertainment
Old Spice
Generational Group – Silent Generation
New focus – Gen Y – young men 14 – 33
(underserved)
NFL Gear
Generational Group – Gen X & Gen Y – Males
New focus – Gen Y – Women (underserved)
GoPro
Generational Group – Gen X – Y Game Group
Red Bull Junkies (18-35)
New focus – Gen X / Gen Y – New Parents &
Pet Fanatics / Baby Boomers
35 - 60 (not previously targeted)
The Landing in Renton
Alpine Hut
From
Kelly McGarry Red Bull Rampage 2013
GoPro
• Selfies
• Pets
• Children
*capture compelling,
immersive photo &
video of yourself doing
your favorite activities
To
Dubstep Baby
#4
BOR
Sections
Eval Pts
Pages
Executive Summary
5
1
Describe business
3
1.70
Describe community
3
1.70
Target market
3
1.70
Research methods
6
3.30
Process used
6
3.30
Findings
4
2.30
Conclusions
4
2.30
Strategic plan
6
3.30
Activities
6
3.30
Metrics - Key Pi’s
6
3.30
Budget
4
2.30
Appearance
4
n/a
Bibliography
0
1
60
29.50
Puzzle Piece
Recommended
Section Lengths
Based On Point
Value