Your Role In Public Relations (ESPECIALLY IF YOU THINK YOU DON’T HAVE ONE) Questions What do you do? Why are you here? What is Public Relations? How have things changed with digital? How do generational differences impact your work? Other differences? What do you want to know? What are situations/issues you’ve faced? My Issues Talking in public Social media Parties News coverage Competition What is Public Relations? PR is about reputation – the result of what you do, what you say and what others say about you with the aim of earning understanding and support, and influencing opinion and behavior. What is Public Relations The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. The management, through communication, of perceptions and strategic relationships between an organization and its internal and external stakeholders. What is Public Relations (Common Themes) Deliberate Planned activity Research-based social science Socially responsible Performance Public interest Two-way communication Management function Ten Basic Principles Deals with fact, not fiction PR is a public, not personal service Must have the guts to say no Never lie – EVER Cannot afford to be a guessing game Intuition is not enough Requires multidisciplinary applications Should alert and advise – no surprises Ethics are critical What will you do? Counseling Research Media, employee, member, government, community, financial, industry, multicultural relations (other relations) Publicity Public affairs Issues management Fund-raising Special events Marketing communication How does PR contribute to the bottom line? Awareness and information Organizational motivation Issue anticipation Opportunity identification Crisis management Overcoming executive isolation Change agentry Social responsibility Influencing public policy Publics? Who is your audience? Employees Media Investors/Boards Community and community groups Governments Customers Constituents Businesses ? What about you? Are you ever not representing your organization? Generational Differences Baby Boomers Generation X Generation Y (Millenials) Generation Z (Homelanders) Media Newspapers Television Magazines Social/digital media ? Let’s talk Specifics What questions do you have? Scenarios? Issues?