IN-CLASS MARKETING ASSIGNMENT – CEREAL BOX
Objective: You are going to create and market a new type of cereal with packaging for one
of the leading cereal companies. (Kellogg’s, Quaker Oats, Post, General Mills)
Your target market is the age group 9 – 13, “tweens”. As a total age group in Canada,
there are over 4 million tweens and they spend on average $1.5 billion dollars a year.
1. Packaging should include all necessary items:
 Brand name, logo,
 UPC, instructions if necessary, warnings, ingredients and nutritional
information (research food labeling regulations)
 Company name and their address/phone number
 Net weight of product
 Bi-lingual (French/English)
 Other details that you may think is needed on the box (recycle symbol)
2. Also include a written report (2 pages maximum) on how you will develop your
marketing mix (4 P’s of marketing), describe your product in detail.
 Set up your report with the headings:
1. Product
2. Price
3. Place
4. Promotion
 Include a market segmentation chart (Refer to BLM 8-3 Beverage market
segments as an example.)
3. Prepare a short PowerPoint presentation (3-5 minutes) describing your product,
packaging and promotional campaign: include a *commercial or other form of
advertising (refer to AIDA model) suitable to the tween demographic and any other
forms of promotion.
PLEASE BRING ALL NECESSARY MATERIALS YOU WILL NEED TO MAKE YOUR
PRODUCT.
*If choosing to do a commercial, it must be done in a format that can be played on
computers in the lab.
*Project to be completed in groups of 4