BBB 4M January 2014 --- Exam Review Sheet
Exam Breakdown:
T/F
35
Multiple Choice 45
BRING A CALCULATOR – NO PHONES ALLOWED
Application
8
BRING A CALCULATOR – NO PHONES ALLOWED
Short Answer
12
(choose 2 questions – 6 marks each)
Case study -
20
( Marketing Mix ) Ch 7/8 focus
Total
112 marks
You should read through all notes and tests when studying for this exam. The list below is meant as a review
and does not mean that only these terms will be on the exam.

Ch 1
o
o
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

Protectionism, interdependence, self-sufficiency, globalization, how international business helps and
hurts Canada, duties, tariffs, trading partners, foreign direct investment, portfolio investment, top
10 import and export partners and the % importance of each group.
Canada’s approximate GDP per capita
Ch 2 – Trade in the Modern World
o Exchange rates, currency speculation, currency valuation, floating rates, soft and hard currencies,
protectionism, trade quotas, embargoes and sanctions; franchise, joint venture, foreign subsidiary,
licensing, outsourcing
Ch 3 – Culture
o Cultural determinants, cultural imperialism, customs, culture, traditions, language, religion,
protocol, silent language, negotiation style, consumer needs and wants, how to market according to
cultural differences of the consumer, disappearing diversity, H-O theory, subculture, monochronic,
polychronic, rationalization
Ch 4 Economics and politics
o Political systems, economic systems – advantages and disadvantages, GDP, lobbying,
o Competitive advantage, comparative advantage, absolute advantage, opportunity cost, factors
affecting competitiveness
o GDP, developing vs developed nations, standard of living, HDI, Quality of life indicators
o Business cycle
o Trade missions and role of government in international business
o Types of political systems, democracy, totalitarian, etc.; types of economies – market, mixed,
centrally planned, etc.; political risk, ownership risk , transfer risk, expropriation, economic
imperialism, terrorism, legal concerns
… over
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
Ch 5 Trade agreements and organizations
o Globalization – positive and negative effects **
o Bilateral trade, multilateral trade, strategic alliance, trading bloc, globalization, trade sanctions
o Economic alliances and agreements – NAFTA**, EU, OPEC, Free trade agreements, G-20, G-8, FTAA,
APEC
o WTO
o IMF, WEF, World Bank, OECD
o EU, euro,
o Globalization strategies for multinationals, Multi domestic strategy – polycentric view, Transnational
strategy – geocentric view, Global strategy - ethnocentric view

Ch 6 NGOs and CSR
o Benefits of CSR
o Business ethics, ethic imperialism, cultural relativism, dumping, predatory pricing, microcredit,
stakeholders
o Name/examples of NGOs

Ch 7 &8 - Marketing & Logistics
o Market research, primary and secondary data, target market, demographic information, centralized
vs. decentralized strategies, ethnocentrism, trends, discretionary income
o 2 Cs – consumer and competition; competitive advantage, economies of scale
o Global brand, global mindset, brand equity
o Marketing mix components- 4 Ps, modifications, standardization, customization, distribution
strategy, communication strategy, pricing, anti-dumping
o E-distribution, sales agent, trade shows, branch plants, licensing agreements and acquisitions
o Production and business logistics, vertical and horizontal integration, JIT, outsourcing, nearsourcing,
insourcing, offshoring, inshoring, inbound distribution, outbound distribution, bill of lading, letter of
credit, containerization, EXW,
o SWOT analysis, marketing plan, economies of scale, market segment, push strategy, pull strategy,
channels of distribution
Potential topics for short answer questions:
o
o
o
o
o
o
o
o
o
o
Globalization – pros and cons
Successful Canadian companies in international setting– what makes them so
Challenges facing companies wishing to expand internationally
The business cycle and the economy
Multinational corporations and CSR (Corporate Social Responsibility)
Considerations facing companies dealing with different cultures
Centralized vs decentralized marketing – implications of each strategy
Six activities of international marketing
Ethnocentrism and how it affects expansion into global markets
Issues involved in modifying goods and services for a foreign market
Remember:
BRING A CALCULATOR – ABSOLUTELY NO PHONES ALLOWED
2