Apple Inc.
Tyra Stowe
Karlee Peterson
Rebecca Wilhite
Tengda Hu
Apple Inc.
• As we know, Apple is becoming larger and
have possibly found the key to the market.
Every new product have been successful on
the market.
• Name and Location
• Stock Market
Sale Table for 2013 & 2014
Fourth
Quarter
Third Quarter
Second
Quarter
First Quarter
Net sales
$42,123m
$37,432m
$45,646m
$57,594m
Gross margin
$16,009m
$14,735m
$17,947m
$21,846m
Net income
$ 8,467m
$ 7,748m
$10,223m
$13,072m
Net sales
$37,472m
$35,323m
$43,603m
$54,512m
Gross margin
$13,871m
$13,024m
$16,349m
$21,060m
$ 7,512m
$ 6,900m
$ 9,547m
$13,078m
2014
2013
Net income
Net Sales in 2012-2014
2014
2013
2012
U.S.
$ 68,909m
$ 66,197m
$ 60,949m
China
30,638m
25,946m
22,797m
Other countries
83,248m
78,767m
72,762
m
Total net sales
$182,795m
$170,910m
$156,508m
Net sales
Core Competiveness
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Continuous Competiveness
Product Quality and Customer Service
World Wide Products
Digital Tracker
Employee Career Plans
Apple Products
Top products vs. Top flops
Apples Top 10 Products
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1. Apple II – released in 1976
2. First Macintosh – released in 1984
3. imac – released in 1998
4. ipod - released in 2001
5. ipod nano – released in 2005
6. iphone – released in 2007
7. itunes – released in 2001
8. ipad – released in 2010
9. ios app store – launched in 2008
10. apple stores – first opened in 2001
Apples Top Flop Products
• 1. Apple III – released in 1980
• 2. Lisa – released in 1983
• 3. Message Pad & Newton OS – released in
1993
• 4. Twentieth Century Macintosh - released in
1997
• 5. Power Mac G4 Cube – released in 2000
7 Selling Strategies of Apple
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1. Ignore your critics.
2. Turn the ordinary into something beautiful.
3. Justify the price.
4. Communicate in the language of your
audience.
• 5. Extend the experience.
• 6. Build a tribe.
• 7. Become the name.
Marketing Tools Used by Apple
• They cultivate an air of secrecy and intrigue to
fuel speculation and buzz.
• They create the illusion of scarcity to increase
demand.
• They focus on a “friendly” customer experience.
• They wow customers through design and
packaging.
• They create a passionate brand community of
fans who identify with Apple’s brand values.
Apple Products
• Exclusive Features
• In Sync Products
• iCloud, Frequent Updates, & Data Transfer
• Simple Setup
Android Products
• Universal Manufactures
• Battery Life
• Camera Quality
• Larger Screen
Why Apple Over Android
• Incentives
• Quality
• Satisfaction
iOS 8 vs. Android
• Actionable Notifications
iOs 8 vs. Android
• Updated Spotlight Search
iOS 8 vs. Android
• Continuity Mode
iOS 8 vs. Android
• QuickType
Future Apple Products
• Side Wall
• iPen Smart Stylus
• 3D images
• Interchanging Camera
Lens
Will Apple keep up?
http://www.extremetech.com/mobile/18
3522-ios-8-vs-android-4-4-does-applefinally-have-the-edge
Conclusion
After going over the company’s annual report, I
strongly believe that Apple.Inc will continually have
the dominant position in the electronic industry.
Compared with other competitors, Apple has much
more stable financial conditions with increasing
growth on net sales and revenues in recent years.
Also, the growth amount of apple stores across the
world can bring the company potential business
and greater influence. If I have the opportunity, I’d
like to work for Apple.Inc in the future, and learn
the business strategies and management skills
from one of the best corporations in the world.