California Paint Recovery Program
Southern California
Waste Management Forum
November 9, 2011
Fullerton, CA
Marjaneh Zarrehparvar
Executive Director
Buy Right. Reduce. Reuse
Mark Kurschner
President
“Product Stewardship Solutions”
PaintCare Program States
Oregon – July 2010
California – July 2012
Connecticut – July 2013
Paint Stewardship Program Partners
American Coatings Association
PaintCare
Buy Right. Reduce. Reuse
Product Care Association
“Product Stewardship Solutions”
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Product Care Program Overview
• Paint: BC, SK, NB, NS, upcoming in MB and NL, contracted
program management role for PaintCare in OR, CA
• Flammable liquids, gasoline, pesticides: BC, upcoming in
MB
• Fluorescent lamps: BC, upcoming in MB and QC
• Smoke and CO Alarms: BC
• Small Appliances: BC, contracted by CESA
• Electronics: SK, contracted by SWEEP
Or
Paint Product Stewardship History
 1990s: Paint identified as highest volume HHW
 1994:
British Columbia passes paint stewardship law
 2002:
Paint Product Stewardship Initiative begins
 2007:
Model paint stewardship legislation developed
 2009:
Oregon passes paint stewardship law
PaintCare established
 2010:
Oregon PaintCare (pilot) program begins
California passes paint stewardship law
 2010:
Connecticut passes paint stewardship law
Oregon PaintCare completes year 1
Key Elements of Paint Stewardship Law
 Industry managed and funded
 Antitrust protection
 Assessment (“eco”) fee
 Level playing field
 Collection infrastructure
 Education and outreach
 Stewardship plan approval
Oregon Pilot - Year 1 Overview
Collection Sites
18 HHW, 10 Restores, 70+ retail
Gallons Collected
Alkyd
Latex
Total
117,529
352,136
469,665
25%
75%
Program Cost
$3.7 million (including start up costs)
Assessment
5 gallon
1 gallon
pint & quart
$ 1.60
$ 0.75
$ 0.35
Oregon
Progra
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Oregon Pilot - Year 1 Overview
Latex Disposition
Fuel product
4%
Reuse
3%
Landfill biodegradation
product
28%
Paint to paint
57%
Cement
product
8%
352,136 Gallons
Alkyd Disposition
Reuse
3%
Fuel blend
97%
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117,529 Gallons
California Program Implementation
 Model PaintCare Legislation
 Stewardship Plan Due: April 1, 2012
 State Date: July 1, 2012
 Activities
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RFPs for transportation and processing
Market analysis to project sales
HHW and retail partnerships
Education and outreach plan
Statutory fixes: oil-based collection at
retail, transportation on bill of lading, etc.
Next States
 PPSI MOU: Priority States
 Vermont: 2 year bill
 Washington: Draft legislation
 Minnesota: Governor’s initiative
 New York City: Pilot project
 Puerto Rico: Legislation introduced
 Others: Colorado, Maine, Rhode Island, Nebraska, etc.
Contact Information
Buy Right. Reduce. Reuse
“Product Stewardship Solutions”
Marjaneh Zarrehparvar
Executive Director
PaintCare
(202) 719-3683
mzarrehparvar@paint.org
Mark Kurschner
Product Care Association
President
(604) 592-2972 x 201
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mark@productcare.org
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Oregon Pilot - Year 1 Overview
Public Outreach and Education
Audience
 Do it yourselfers, trade painters, contractors
Messages
 Buy right, reuse, recycle
Medium
 Earned media, website, 800 number, radio,
newspaper, direct mail, point of sale, trade shows
Survey Results/Lessons Learned
 27% awareness
 Newspaper & radio most effective, point of sale not
working
ACA/PaintCare
Governance Structure
PaintCare
Board of Directors
PaintCare
Advisory Committees
PaintCare
General Counsel &
Corporate Secretary
ACA
Board of Directors *
PaintCare
President
(ACA President/CEO)
PaintCare
Executive Director
PaintCare
Program Manager
Product Care
ACA
Executive Committee
PaintCare
CFO
PaintCare
Staff
ACA
President/CEO
ACA
Committees
ACA
Staff
ACA
PPSI Technical
Workgroup
Oregon
Progra
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*ACA is sole member of non-profit PaintCare.
ACA Board appoints PaintCare Board of Directors.
PaintCare Leadership & Staff
Board of Directors
Jack Wickham, Chair, Ace Hardware Corporation 2012
Howard Heckes, The Valspar Corporation 2012
Al Mordy, Cloverdale / Rodda Paint Company 2012
Karl Altergott, Vice Chair and Treasurer, Dunn-Edwards Corporation 2013
Barry Chadwick, Benjamin Moore Paint Company 2013
Thomas W. Seitz, The Sherwin-Williams Company 2013
Harris Cloutier, AkzoNobel Corporation 2014
Steve Devoe, Kelly-Moore Paint Company 2014
Scott Sinetar, PPG Industries 2014
President
Andrew J. Doyle
GC & Corp. Secretary
Alison Keane
Oregon Program
Staff
Product Care
Executive Director
Marjaneh Zarrehparvar
California Director
Mike O’Donnell
CFO
Nathan Perrine
Oregon
Site Database
Coordinator Progra
(RPM)
Carol Darrow
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Program Products – Architectural Paint
Program Products (max 5 gallons)
Non-Program Products
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Interior and exterior architectural paints:
latex, acrylic, water-based, alkyd, oilbased, enamel (all types of finishes and
sheens, including textured coatings)
Deck coatings and floor paints (including
elastomeric)
Waterproofing concrete / masonry / wood
sealers and repellents (not-tar-based or
bitumenbased)
Melamine, metal and rust preventative
Primers, undercoaters and sealers
Stains and shellacs
Swimming pool paints (single component)
Varnishes and urethanes (single
component)
Lacquers, lacquer sanding sealers, and
Lacquer stains
Wood coatings (containing no pesticides)
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Industrial maintenance coatings
OEM and industrial surface coating
(shop application) paints and finishes
Aerosol paints
Automotive Paints
Marine paints
Craft paints
Caulking compounds, epoxies, glues
or adhesives
Colorants and tints
Resins
Paint thinners, mineral spirits or solvents
Paint additives
Pesticide containing products
Roof patch or repair
Tar-based or bitumen based products
2-component coatings
Deck cleaners
Traffic paints