What is Communication?
Communication
Communication is the activity of conveying
meaningful information. Communication requires
a sender, a messagee, and an intended recipient,
although the receiver need not be present or aware
of the sender's intent to communicate at the time
of communication; thus communication can occur
across vast distances in time and space.
Communication requires that the communicating
parties share an area of communicative
commonality. The communication process is
complete once the receiver has understood
What is Communication?
• Accurate transfer of
information from sender
to receiver
• Sender and receiver can be
people, animals, or
machines.
• Two way street - To have
good communication, we
must be sure what we are
saying is clearly
understood
ComTech-Greenland
• Today we are:
• working individually for 15 minutes.
• Sharing the results of our work in a
discussion 15 minutes.
• Last 30 minutes we will look at your
photomontages and hear what you have
discovered about humans from magazines.
Forms of Communication Technology
•
Cell Phone
Smoke Signals
Morse Code
Email
Online Chat
Skype
Texting
Art
Photographs
Illustration
Good O’l telephone
Hieroglyphs
Music
People/animals carry message
Dance
Sign Language
Braille
Reading & Writing
Telegraphs
Speakers
Recordings
Radio
TV
Advertising
Flags
Lights
Lighthouse
Person – Person Communication
• Most communication
occurs among people.
• Interpersonal
communication often
uses speech.
• This is called verbal
communication.
Person – Person Communication
• Is often enhanced by
technological means.
• Speech is amplified by
public address
systems.
• Film and Videotape
record gestures that
can be seen at a later
time and place.
Mass Communication
• Communication can
reach mass amounts of
people using
technology.
• Mass communication
systems include radio,
television, books,
magazines and
newspapers.
• Is usually one way
Purpose of Communication
• Communication systems are designed with
five different goals in mind.
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Inform
Persuade
Entertain
Educate
Control
Inform
• To inform people we
might use mass media
like newspapers, radio
or television.
• Other examples are
announcements about
concerts, school or
community events,
sales, births, deaths or
marriages.
Persuasion
• Person to person
communication is often
used to persuade.
• Salespeople try to get
customers to buy products
• Lawyers persuade judges
and juries
• Advertisements use
persuasion to sell products
Entertainment
• Entertainment is based
on communication.
• Movies, books, cd’s,
plays, dances, concerts
and cartoons are all
forms of
communication used
to entertain.
Education
• We use communication to
educate people.
• Teachers communicate
verbally with students,
• Newspapers provide
education through articles
• Television documentaries
educate viewers on many
topics.
Control
• Communication can be used as a method of
control.
• This can be seen in machine to machine
communication.
• Thermostats communicate with furnaces to
control temperature.
• Timers communicate with washing
machines to control the washing cycle.
Communication Systems
• We are surrounded by many communication systems.
• Range from small calculators to a world wide telephone
system
• All function to achieve a desired result – To communicate
a message
• What Communication Systems do you use?
1. Spend ten minutes making a list of the various forms of
communication that you are exposed to each day/ week.
2. Review your list and place each form into 1 of the five
categories mentioned previously. Some will fit more than
one category.
3. Put you full name on your notes and pass them in at end of
class.
– Inform - TV news , Movie (ali) , Reading , Radio , Internet , Newspaper , alarms ,
phone , car light signals , Morse code , Talking , Discussions
– Persuade – Posters , Campaigns , TV Commercials, Telemarketers , Parents , School ,
Propaganda , Church , Displays , Teachers , Walmart , Sexual Persuasions
– Entertain – You tube , Video , Movie , Skype , TV, DVD ,Music , Sports Announcers , books ,
Advertizing
– Educate – Schools , Teacher , Books , Internet , Movies , Internet Articles , Walmart ,
– Control – Propaganda , Road Signs , traffic Lights , Announcements , Alarm clocks , Religions
Mass Communication
• Communication can
reach mass amounts of
people using
technology.
• Mass communication
systems include radio,
television, books,
magazines and
newspapers.
• Is usually one way
Purpose of Communication
• Communication systems are designed with
five different goals in mind.
–
–
–
–
–
Inform
Persuade
Entertain
Educate
Control
Advertising
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Is Mass Communication
Persuasion
One-way
Get your Money!!!
What are the ways you are exposed
to advertising?
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Television
Magazines
Logos
Radio
Billboards
Internet Ads
Movies
Displays
Telemarketers
Cell Phones
Tattoo Ads
Product Placement
Newspaper
Ads on Busses, planes, etc.
Spyware
Video Games
Sports
Announcements/Banners
Urinal Ads
Invention dates to know
• Camera, printing press, internet, telegraph, world
wide web, cell phone, telegraph, MP3 or IPod,
computer, personal computer, radio, television
Advertising
• Know some advertising techniques and tactics.
Webpage
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HTML
A page title in bold red text
A page break (line space)
A body with a 4 line bio.
Photography
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Know SRL
Diagram of how film camera works
Know photo terms from MOODLE
Know 3 types of digital cameras
Know the date, name, camera inventor
Know the date, name, location and subject
of first photograph