TV Production Studio Style: What is Mass Media Goals for the Unit • Describe the components to mass media • Understand and teach about the main roles within a studio • Know the complexities of various pieces of equipment and accessories • Gain professional experience on camera Goals for the Unit • Determine what is newsworthy • Journalistic writing style • Run and be a part of a news broadcast Which do you think is a better source of information • Group up, and write down a list of bullet points to debate in class. Mass Media • Mass Media: Mass media is the transmission of a message by a sender to a receiver through a decoder. • 5 Key Parts 5 Parts of Mass • Message: Information Mediaor content • Sender: Person who sends the message (duh) • Transmitter: Device that encodes the message • Receiver: Device that decodes the message • Destination: large group Simultaneously reaches a 5 Parts of Mass Media Message • What can we consider “feedback”? The Goal • Mass media aims to reach the largest possible audience with same message at the same time. • It’s goal is almost always informative • So... Are the following forms of mass media? • • • • • • • • A SMS message A phone call A breaking news story A video game A Facebook post An announcement at a sporting event State of the Union Address Iron Man 3 7 Types of Mass Media • Print • Recordings • Cinema • Radio • Television • Internet • Mobile Phones Not to confuse but... • The organizations that control these outlets are also referred to as the Mass Media. • It’s wise to always question where your media comes from Now, a Challenge • Doubt how the media has affected you? Let’s look at advertising as a way to see how we’ve grown accustomed to the use of media in our everyday lives How many do you know? How bout these... ...and these Who Owns the Media • • 6 Major corporations Own/control • • • • • • • Television Networks Cable channels Movie Studios Newspapers Publishing Houses Websites Record Labels Ownership Consolidation By the Numbers Television • What does this mean for the television you watch? • Think about $$$ News News • How could news be slanted towards a specific audience? • What could some of those audiences be? Radio Movies Recap • Mass Media? • Name the 7 types • Who are the “Big Six” • How can news be viewed as biased?