TV Production
Studio Style: What is Mass Media
Goals for the Unit
• Describe the components to mass
media
• Understand and teach about the main
roles within a studio
• Know the complexities of various pieces
of equipment and accessories
• Gain professional experience on
camera
Goals for the Unit
• Determine what is newsworthy
• Journalistic writing style
• Run and be a part of a news broadcast
Which do you think is a better source
of information
• Group up, and write down a list of bullet
points to debate in class.
Mass Media
• Mass Media:
Mass media is the
transmission of a message by a sender
to a receiver through a decoder.
• 5 Key Parts
5 Parts of Mass
• Message: Information
Mediaor content
• Sender: Person who sends the
message (duh)
• Transmitter: Device that encodes the
message
• Receiver:
Device that decodes the
message
• Destination:
large group
Simultaneously reaches a
5 Parts of Mass
Media
Message
• What can we consider “feedback”?
The Goal
• Mass media aims to reach the largest
possible audience with same message
at the same time.
• It’s goal is almost always informative
•
So...
Are the following forms of mass media?
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A SMS message
A phone call
A breaking news story
A video game
A Facebook post
An announcement at a sporting event
State of the Union Address
Iron Man 3
7 Types of Mass
Media
• Print
• Recordings
• Cinema
• Radio
• Television
• Internet
• Mobile Phones
Not to confuse but...
• The organizations that control these
outlets are also referred to as the Mass
Media.
• It’s wise to always question where your
media comes from
Now, a Challenge
• Doubt how the media has affected you?
Let’s look at advertising as a way to see
how we’ve grown accustomed to the
use of media in our everyday lives
How many do you know?
How bout these...
...and these
Who Owns the Media
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6 Major corporations
Own/control
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Television Networks
Cable channels
Movie Studios
Newspapers
Publishing Houses
Websites
Record Labels
Ownership
Consolidation
By the Numbers
Television
• What does this
mean for the
television you
watch?
• Think about $$$
News
News
• How could news
be slanted
towards a
specific
audience?
• What could
some of those
audiences be?
Radio
Movies
Recap
• Mass Media?
• Name the 7 types
• Who are the “Big Six”
• How can news be viewed as biased?