Program Design
Roger A. Rennekamp, Ph.D.
Extension Professor
and Specialist in Program and Staff Development
Department of Community and Leadership Development
University of Kentucky
Development of
Linkages with
the Public
Evaluation and
Accountability
Situation
Analysis
Program
Implementation
Priority Setting
Program Design
Program
A program is a sequence of
intentional actions and events
organized in a manner that they
result in valued outcomes for a
clearly defined audience.
How does a program work?
We do
stuff.
Good
things
happen.
If
A
If
Then
B
Then
C
Logic Model
(logic modeling, program planning,
program design, outcome
engineering)
What is a logic model?
A graphic representation of a program,
 supported by a program theory,
 depicted as a logical chain of “if-then”
relationships,
 and guides program program
implementation and evaluation.

Three Major Components
of Logic Models
Inputs
Outputs
Outcomes
resources
actions
results
Defining Outputs
Inputs
Outputs
Outcomes
resources
actions
results
Activities
Audience
Three Types of Outcomes
Inputs
Outputs
Outcomes
resources
actions
results
Initial
Outcomes
Intermediate
Outcomes
Long-Term
Outcomes
A Simple Linear Model
Inputs
Activities
Audience
Resources
committed
to the
program
Learning
experiences
supported by
the resources
invested
Individuals who
participate, their
characteristics, and
reactions
Initial
Outcomes
Intermediate
Outcomes
Long-term
Outcomes
Learning that
results from
participation
(KOSA)
Actions that result
from learning
(Practices and
Behaviors)
Conditions
which change
as a result of
actions (SEEC)
Generic Program Logic Model
Inputs
Outputs
Activities
Audience
Outcomes
Initial
Resources
deployed to
address
situation
Activities
supported by
resources
invested
Individuals or
groups who
participate in
the activities
Learning that
results from
participation
Staff
Volunteers
Time
Money
Materials
Equipment
Technology
Partners
Workshops
Meetings
Field Days
Demonstration
Camps
Trainings
Web Sites
Home Visits
Number
Awareness
Characteristics Knowledge
Reactions
Opinions
Skills
Aspirations
Contextual Factors
Intermediate
Long-Term
Actions that
results from
learning
Conditions
which change
as a result of
action
Practices
Behaviors
Policies
Social Action
Choices
Social
Economic
Environmental
Program Planning Worksheet
Inputs
Resources
deployed to
address
situation
Outputs
Activities
Activities
supported by
resources
invested
Audience
Individuals or
groups who
participate in
the activities
Outcomes
Initial
Learning that
results from
participation
Contextual Factors
Intermediate
Actions that
results from
learning
Long-Term
Conditions
which change
as a result of
action
Let’s look at some logic
models for specific
programs.
Cumberland County 21st CCLC Logic Model
Inputs
Cooperative Extension,
School, Community
Partnership
Department of
Education Grant
Site Director and
Staff, Principal,
Teachers, Volunteers,
School Staff,
Extension Staff, and
Evaluator
21st Century
Community Learning
Center Advisory
Activities
Homework Help,
Tutoring, Field Trips,
Academic
Enrichment,
Cultural and
Performing Arts
Events
Reality Store, AfterSchool Classes, Red
Ribbon Week, STOP,
Junior Guard,
Leadership Team,
Nutritious Snacks
Family Events,
Science Fair, Parenting
Classes, Adult
Computer Classes,
Community/School
Collaboration, GED
Referrals
Primary
Audience
Initial
Outcomes
Intermediate
Outcomes
Long Term
Outcomes
21st Century
Community
Learning Center
Participants
Students Complete
Homework,
Experiential Learning
Approaches Increase
Student
Comprehension
Academic Index
Increases by 3.7%,
Arts and Humanities
Scores Increase
2.5%
Capable and
Competent Information
Age Workforce
(Academic
Outcomes)
All Cumberland
County Middle
School Students
Participating Youth
Become More
Engaged with
School, Gain
Resistance, Coping,
and Leadership Skills
Targeted Assets
Increase 5%,
Attendance
Increases 2%,
Disciplinary Referrals
and Dropout Rate
Decrease 10%
Healthy, Responsible,
Caring Citizens
(Youth Development
Outcomes)
Parents Participate
in Learning
Opportunities,
Community
Members Volunteer
at School
Parents Increase
Computer Literacy,
Gain Parenting Skills,
Community Members
Have Renwed
Commitment to Youth
Lifelong Learners and
Engaged Community
Leaders
(Family and
Community
Outcomes)
Parents and
Community
Members
Logic Model for the Value-Added Microprocessor Project
T argeted
Audiences
Learning
Outcomes
Behavioral
Outcomes
Long Term
Outcomes
Inputs
Activities
SARE Professional
Development Program
Grant
Develop
Microprocessor
Certification Manual
Project Leadership
Team (Farmers,
Processors, UK
Faculty, Collaborators)
Conduct Train-theTrainer Sessions for
individuals who will
teach local HBM
Workshops
Extension Agents,
Health Inspectors,
and Food
Manufacturing
Inspectors are
trained.
Agency Professionals
have knowledge and
skills needed to
provide training and
technical asssistance.
Agency Professionals
provide accurate and
reliable technical
assistance to
processors.
Food sold by ValueAdded Entrepreurs is
safe for consumption.
Collaborators (KY
Department of
Agriculture, Health
Departments, UK and
KSU)
Trainers conduct local
HBM certification
workshops for farmers
and food processors.
Home-Based
Microprocessors
participate in
certification
workshops.
Home-Based
Microprossessors
have knowledge and
skills necessary to
produce safe homeprocessed products.
Home-Based
Microprocessors use
safe processing
practices.
Consumer confidence
in products produced
by microprocessors
increases.
Commercial Food
Manufacturers use
safe commercial
processing practices.
Revenues from
microprocessed foods
increases.
Stakeholders (Farmers,
Microprocessors, Food
Manufacturers, Farmers
Markets, Roadside
Stands, Consumers,
Inspectors, Other
Agency Staff)
UK Value-Added Small
Processing Incubator
conducts Better
Process Control
Schools.
Commercial Food
Manufacturers
Production
Supervisors have
knowedge and skills
necessary to oversee
production of safe
manufactured
products.
Why Use Logic Models?

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Planning Tool
Blueprint for Implementation
Guides Evaluation
Strengthens Case for Investment
Simple Image of a Complex
Phenomenon
Reflect Shared Understanding
Diagnose Program Flaws
Who Uses Logic Models?
W.K. Kellogg Foundation
 Centers for Disease Control
 United Way of America
 Harvard Family Research Project
 Cooperative Extension Service

Steps in Logic Modeling




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Convene a planning group
Large room and lots of paper
Template or free form
Create a model beginning with outcomes
Get feedback from outside
Revise
Plan evaluation and select indicators
Logic Modeling Resources
This Powerpoint Presentation
http://www.ca.uky.edu/AgPSD/programdesign.ppt
Program Design Publication
http://www.ca.uky.edu/AgPSD/programdesign.pdf
Logic Modeling Course on the Web
www1.uwex.edu/ces/lmcourse/
W.K. Kellogg Foundation Logic Modeling Guide
www.wkkf.org/Pubs/Tools/Evaluation/Pub3669.pdf
MAPS and Program Plans
MAP
Program
Plan
Program Program
Plan
Plan
MAPS and Program Plans
MAP 1
Program
Plan 1
MAP 3
MAP 2
Program
Plan 2
Program
Plan 3
Program
Plan 4
Program
Plan 5
MAP 4
Program
Plan 6
Program
Plan 7
Program
Plan 8
Entering the Plan of Work in
CATPAWS

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A C-MAP can have more than one Program
Plan associated with it
Improved CATPAWS template
No longer select PAC codes for each plan
Evaluation is topic for March staff meetings
Template available in April
Final Submitted by July 1