Re: Email Marketing Officer - Job Ref
6987
Thank you for your interest in the above position. Our
application pack consists of:
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application form
job description
person specification
our standard behaviours
equal opportunities monitoring form
This pack can also be made available to you by email, in
large print, Braille, on disk or tape. Please feel free to ask
us if you would prefer to receive it in one of these
alternative reading media. Please note that we only accept
CVs from applicants whose disability makes it difficult to
complete an application form. All applicants however need
to address the specific information we have asked for in
the job advert.
If you have a disability and would like assistance in filling
in the form then please contact us at least three days
before a specified closing date and we shall be glad to
help you.
You are advised to read the guidance notes on the
careers page of our website before filling in the application
form. Wherever possible please complete and return your
application form and the equal opportunities monitoring
form electronically, however we will accept braille, audio,
disk, typed and handwritten applications.
Logo – RNIB supporting blind and partially sighted people
Registered charity number 226227
Closing date for applications: 19 October 2014
Interviews will be held on: 24 October 2014
Please note that we accept completed applications up until
midnight on the closing date.
Completed application forms along with the equal
opportunities monitoring form should be returned to:
resourcing@rnib.org.uk or HR Administrator, RNIB,
Human Resources, 105 Judd Street, London WC1H 9NE.
If you have not received an acknowledgement for your
emailed application within 24 hours please call 020 7391
2090.
Although we would like to be able to write to each
applicant individually to let them know the outcome of their
application, the cost of doing so is prohibitive. Because of
our charitable status we are endeavouring to save on
costs wherever possible. Therefore, please assume that if
you have not heard from us within three weeks of the
closing date that your application has been unsuccessful.
Thank you for your interest in this vacancy.
Sarah Janes
Assistant HR Business Partner (Resourcing)
RNIB Job description
Job title: Email Marketing Officer
Job level cluster: Management, Professional, Specialist
Job level: M3
Group: Inclusive Society
Section: Marketing and Communications
Unit: Digital
Location: Judd Street, London, WC1H 9NE.
Reports to: Digital Marketing Manager
Purpose of job
Responsible for driving our email marketing programme in
order to increase our customer reach, and level of
engagement with RNIB.
Impact:
 Manages our relationship with our email service
providers, and the processes for scheduling, testing and
deployment of all email marketing.
Financial responsibility:
None.
Decision making responsibility:
 Develop email marketing guidelines and a training and
information programme for relevant staff in the
organisation.
Main accountabilities:
1. Significantly increases audience engagement with RNIB
through email marketing.
2. Implement a cohesive and optimum email marketing
programme for the organisation in line with our digital
strategy.
3. Manage our relationship with our email service
providers.
4. Manage the process for scheduling, testing and
deployment of all email marketing.
5. Ensure email marketing templates are optimised for the
variety of devices and email clients used by customers.
6. Work with designers, developers and external agencies
to create new and update existing email marketing
templates.
7. Work closely with staff in other key teams (e.g.
Marketing, Campaigning, Fundraising, Volunteering etc)
to ensure the delivery of a cohesive email marketing
programme.
8. Work with the Customer Insight team to ensure that
email marketing data is recorded in the CRM system
when and where appropriate.
9. Work with colleagues in the Digital team to ensure that
our digital landscape is joined up, relevant and follows
best practice.
10. Plan day-to-day delivery of e-newsletters as well as
working on high profile email marketing campaigns.
11. Track performance of emails against KPIs and
report on effectiveness. Uses data and testing to
optimise our e-newsletters.
12. Ensure that all RNIB e-newsletters meet our brand
guidelines and accessibility standards, and conform to
industry best practice for email marketing.
13. Edit content (text, images, and HTML) for use in
email marketing.
14. Ensure email marketing data is effectively and
legally managed and maintained.
15. Work with the Digital Marketing Manager and any
digital marketing agencies to deliver email programme
for specific campaigns.
General
16. Undertake any other duties commensurate with the
post.
17. Adhere to all RNIB policies and procedures.
Person Specification
All criteria are essential unless otherwise stated
1. Specialist knowledge, skills and experience
1.1 Knowledge of HTML and of industry best practice in
email marketing.
1.2 Experience of using an Email Service Provider to
create and deliver e-newsletter.
1.3 Experience of designing, testing and delivering enewsletters and email marketing campaigns for a
large and complex organisation.
1.4 Experience of working with data, analytics (including
Google Analytics) and segmentation.
1.5 Understanding of CSS is desirable.
2. People management skills / team working skills
2.1 Ability to influence, negotiate and liaise effectively
with a wide range of colleagues in a large and
complex organisation.
3. Planning and organisational skills
3.1 Experience of effectively managing several projects
simultaneously.
3.2 Experience of taking responsibility for own actions
and make decisions without referring to others.
4. Problem-solving and creative skills
4.1 Creative thinker, able to respond quickly and
offer innovative solutions.
4.2 Ability to draw insights from data.
5. Communication skills
5.1 Ability to write in a clear and concise manner,
adapting style and language to suit the audience.
5.2
Ability to absorb, analyse and represent
technical information to a non-technical
audience.
5.3
Experience of writing guidelines and / or setting
up processes for other colleagues to follow.
Behaviours
Deliver results
 Motivates and develops others to continually exceed
standards and expectations.
Engage Customers
 Makes systems and processes more customer-friendly,
and acts as key “go to” person for customer knowledge
for the service area.
Engage others
 Coaches and mentors others in the development of
supportive and trusting relationships with colleagues,
customers and others which develop and enhance the
service and organisation’s profile and reputation.
Set Direction
 Demonstrates awareness of commercial and financial
considerations.
 Drives and enables creativity, innovation, improvement
and new activities for team and service which contribute
to sustaining organisational success.
 Manages change effectively, recognising and
addressing the impact of change on people and
services.
Lead and inspire
 Creates and leads high performing teams, recognise
the importance of leadership in own role and take steps
to improve ability to lead and motivate others.
 Displays resilience and takes a rational approach.
Personal impact
 Gains support for position and achieves win/win
situations through negotiation and compromise,
demonstrating confidence, passion and authority.