Southern State Community College
Curriculum Committee – April 2013
BADM 2204 – Principles of Marketing
Page 1 of 4
I.
COURSE TITLE: Principles of Marketing
COURSE NUMBER: 2204
II.
III.
IV.
CATALOG PREFIX: BADM
PREREQUISITES: None
CREDIT HOURS: 3
LABORATORY HOURS: 0
LECTURE HOURS: 3
OBSERVATION HOURS: 0
COURSE DESCRIPTION:
An introduction to marketing fundamentals, develop target markets, the marketing mix,
and understanding consumer behavior. Included is a study of the structure and functioning
of the marketing system as it relates to retailing and wholesaling. Emphasis is also
placed on pricing,
planning, implementing, and controlling marketing plans,
programs, and systems.
V.
GRADING:
A
B
C
D
F
VI.
90 – 100
80 – 89
70 – 79
60 – 69
0 – 59
ADOPTED TEXT (S):
BASIC MARKETING
19th edition
by: Perreault Jr., William D., Cannon, Joseph P. and McCarthy, E. Jerome
McGraw-Hill/Irwin
ISBN# 978-0-07-802898-4
E-Book option
ISBN# 978-0-07-751250-7
Southern State Community College
Curriculum Committee – April 2013
BADM 2204 – Principles of Marketing
Page 2 of 4
VII. COURSE OBJECTIVES:
At the completion of this course the student will:
1.
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3.
4.
5.
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8.
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10.
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Know what marketing is and how it functions.
Know what marketing strategy planning is.
Understand target marketing and the four P's in a marketing mix.
Understand economic fundamentals and how they affect marketing.
Understand what marketing opportunities are, the different kinds of marketing
opportunities, market segmentation, and methods of evaluation.
Know about marketing information systems including demographics, consumer
behavior, and decision making.
Understand industrial and intermediate marketing and the fundamental of product
planning and product development.
Understand the fundamentals of distribution.
Understand retail and wholesale marketing planning.
Understand the fundamentals of promotion, personal and mass selling, and pricing.
Know how to plan and implement a basic marketing program.
Understand necessary economic and mathematical principles necessary to basic
marketing.
Understand the necessity of constant marketing strategic adjustment in according to
changing social, economic, and cultural environments.
Apply understanding of marketing techniques (in projects).
VIII. COURSE METHODOLOGY:
The use of lecture and exercises will be used to teach students the introductory concepts.
May include but not limited to: lecture, independent and group projects, in-class and
at-home assignments, tests and quizzes.
IX.
OTHER REQUIRED BOOKS AND MATERIALS:
Current Marketing news and events as required by the instructor.
X.
EVALUATION:
There will be two examinations covering the assigned text book material.
Make up exams will be permitted only if the instructor gives approval.
Class Participation
Mid-Term
10%
45%
Southern State Community College
Curriculum Committee – April 2013
BADM 2204 – Principles of Marketing
Page 3 of 4
Final
45%
Total
100%
XI.
COURSE OUTLINE: (Sample Course Outline)
Principles of Marketing
Week 1
Introduction to Marketing
Marketing's Value to Consumers, Firms, and Society
Week 2
Marketing Strategy Planning
Week 3
Evaluating Opportunities in the Changing Marketing Environment
Focusing Marketing Strategy with Segmentation and Positioning
Week 4
Final Consumers and their Buying Behavior
Week 5
Business and Organizational Customers and their Buying Behavior
Improving Decisions with Marketing Information
Week 6
Elements of Product Planning for Goods and Services
Week 7
Product Management and New-Product Development
Place and Development of Channel Systems
Week 8
MID-TERM
Week 9
Distribution Customer Service Logistics
Retailers, Wholesalers, and their Strategy Planning
Week 10
Promotion -Introduction to Integrated Marketing Communication
Week 11
Personal Selling and Customer Service
Advertising, Publicity, and Sales Promotion
Week 12
Pricing Objectives and Policies
Week 13
Price Setting in the Business World
Southern State Community College
Curriculum Committee – April 2013
BADM 2204 – Principles of Marketing
Page 4 of 4
Implementing and Controlling Marketing Plans: Evolution and Revolution
Week 14
Managing Marketing's Link with other Functional Areas
Week 15
Ethical Marketing in a Consumer-Oriented World: Appraisal and
Challenges
Week 16
FINAL
XII. SPECIFIC MANAGEMENT REQUIREMENTS:
Student’s Responsibility: It is the responsibility of the student to familiarize themselves
with the assigned material, prior to presentation and/or discussion. It is the student’s
responsibility to bring to the attention of the instructor, in class any misunderstandings they
may have regarding the course content. Participation in class discussion is mandatory.
Instructor’s Responsibility: It is the responsibility of the instructor to enhance and
expand the meaning and application of the subject matter covered in the course. The
instructor will not normally review the assigned text. The instructor will sensitize
him/herself to individual student’s educational needs and make him/herself available for
assistance.
XIII. OTHER INFORMATION
FERPA: Students need to understand that your work may be seen by others. Others may
see your work when being distributed, during group project work, or if it is chosen for
demonstration purposes. Students also need to know that there is a strong possibility that
your work may be submitted to other entities for the purpose of plagiarism checks.
DISABILITIES: Students with disabilities may contact the Disabilities Service Office,
Central Campus, at 800-628-7722 or 937-393-3431.