STARTING A NEW
E-COMMERCE
MIS 304
Professor Fang Fang
Group #4
Gerardo Cabral | Josh Bond | Joseph Zoller
Ryan Canonizado | Mike Dixon
Introduction
 Electronic Commerce, or commonly known as
E-Commerce or eCommerce, consist of the buying
and selling of products and services over electronic
systems such as the Internet and other computer
networks.
Types of E-Commerce
 Business-to-Consumer (B2C)
 Business-to-Business (B2B)
 Business-to- Administration (B2A)
Business-to-Consumer (B2C)
 Advantages
 Stress free buying
 Secure and confidential
transactions
 Convenient methods of
paying
 Quick process and
delivery
 Disadvantages
 Quality of website
Business-to-Business (B2B)
 Advantages
 Inventory
manageability
 Speed of computing
invoices
 Disadvantage
 Security breach
Business-to-Administration (B2A)
 Advantages
 Effective
communication with
organizations and
government
 Disadvantage
 Security Breach
Other types of E-Commerce
 Consumer-to-Consumer (C2C)
 Example: Craigslist.com
 Consumer-to-Business (C2B)
 Example: Priceline.com
 Consumer-to-Administration
 Example: Consumer directly paying taxes to
government
HARDWARE COMPONENTS
3 Tier Architecture
Server
 Most important hardware when dealing with a web
site
 3 different options for a business owner to choose
from
Renting a Server
 Can rent a virtual machine or space on a public
server
 Less expensive
 Company takes
care of maintenance
Owning a Personal Server
 Extremely expensive
 Most control and
flexibility
SOFTWARE COMPONENTS
E-Commerce Software
 Know your customer
 Merchant vs.
nonmerchant
 Auctions,
clearinghouses,
exclusive access
 Only the necessities
GoEmerchant
 Unlimited bandwidth
 Product variation
 Bulk uploading
 Technical support
 Easy to use
 $59.95/month
3D cart
 No




programming/graphic
skills necessary
Marketing aids
Feature products & gift
certificates
Growth tracking
$20-$100/month
Magentocommerce
 Marketing promotions
 Easy
checkout/shipping
 Collects & analyze data
 Open source
 Free!
E-COMMERCE TRENDS
Interactive
 Customer reviews
 JumpGauge
Social Networking
 MySpace, Facebook, etc.
 Advertisements
Real-Time
 Product availability
 Ebay
 Twitter
 Cutlery and More, Amazon
Mobile Applications
 Custom websites
 Amazon mp3
 iPhone
 iTunes
 Starbucks
E-COMMERCE SUCCESS
Ecommerce Success
 Three major
successful
online
companies
 Amazon
 EBay
 Google
Amazon
 Slow and steady growth
 Expanded product
selection
 Review and
Recommendation
 Amazon Web Services
Ebay
 First large online
auction house
 Seller Ratings
 Can sell pretty much
everything
 PayPal
Google

Advertising
 Pros & Cons
 Major products
 Search Engine
 Web Mail
 Virtual Globe
 Privacy
QUESTIONS?