Business Management Case Studies
Over the course of the semester, you will be responsible for completing 5 company
case studies, located at the back of the textbook, pg. C2-C37, the blue section in the
book.
For each company, you are to complete the following:
1. Trace their growth- how did they become a leader in their field?
2. Who do they appeal to? What is their market segment?
3. Who are their competitors?
4. How do they market themselves?
5. How do they treat their employees?
6. Which one of the six “must have” managerial skills is apparent in their
managers?
7. Your overall impression of the leadership of the company (your opinion)
The companies you may chose from are as follows:
Trader Joe’s
Zara
Patagonia
Nordstrom
Electronic Arts (EA) Dunkin Donuts
Apple
Netflix
Facebook
Pixar
Twitter
Toyota
In N Out Burger
Amazon
Nike
Panera Breads
Harley-Davidson
You may complete these case studies in report format. Please include additional
information, graphs, charts etc and properly document them. Your reports should be
about 1-2 pages, double-spaced
You will be marked on content, thoroughness, grammar and proper references.
Please see the attached rubric.
Due Dates (non-negotiable):
Study #1 Wednesday, 30 September
Study #2 Thursday, 15 October
Study #3 Wednesday, 4 November
Study #4 Wednesday, 25 November
Study #5 Thursday, 17 December
Business Leadership Case Study Rubric
CATEGORY
Organization
(C)
Quality of
Information
(K/A)
Mechanics
(C)
Sources
(T/I)
4
3
2
1
Information is very
organized with wellconstructed
paragraphs and
subheadings.
Information clearly
relates to the main
topic. It includes
several supporting
details and/or
examples. Shows
great depth to
responses.
No grammatical,
spelling or
punctuation errors.
Information is
organized with wellconstructed
paragraphs.
Information is
organized, but
paragraphs are not
well-constructed.
The information
appears to be
disorganized. 8)
Information clearly
relates to the main
topic. It provides 12 supporting details
and/or examples.
Shows good depth
to responses
Information clearly
relates to the main
topic. No details
and/or examples
are given. Shows
OK depth to
responses.
Information has little
or nothing to do with
the main topic.
Shows poor depth
to responses and
little understanding.
Almost no
grammatical,
spelling or
punctuation errors
All sources
(information and
graphics) are
accurately
documented, but a
few are not in the
desired format.
A few grammatical
spelling, or
punctuation errors.
Many grammatical,
spelling, or
punctuation errors.
All sources
(information and
graphics) are
accurately
documented, but
many are not in the
desired format.
Some sources are
not accurately
documented.
All sources
(information and
graphics) are
accurately
documented in the
desired format.