CCC-501 Rev. January 2011 California Community Colleges Application Date NEW CREDIT PROGRAM Entrepreneurship Ron Pardee PROPOSED PROGRAM TITLE CONTACT PERSON Riverside City College Professor, Business Admin & Mag. COLLEGE TITLE Riverside Community College District 951.222.8320 DISTRICT PHONE NUMBER Fall 2012 ron.pardee@rcc.edu PROJECTED PROGRAM START DATE E-MAIL ADDRESS GOAL(S) OF PROGRAM: CAREER TECHNICAL EDUCATION (CTE) TRANSFER OTHER TYPE OF PROGRAM (SELECT ONLY ONE): A.A. DEGREE A.S. DEGREE AA-T DEGREE (for transfer)* CERTIFICATE OF ACHIEVEMENT: 18+ semester (or 27+ quarter) units 12-18 semester (or 18-27 quarter) units AS-T DEGREE (for transfer)* * The AA-T and AS-T degrees fulfill the requirements of California Education Code sections 66745-66749, also known as the Student Transfer Achievement Reform Act. See special instructions provided here. PLANNING SUMMARY Recommended T.O.P. Code Units for Degree Major or Area of Emphasis Total Units for Degree Required Units-Certificate Projected Annual Completers Projected Net Annual Labor Demand (CTE) 0506.40 24 Estimated FTE Faculty Workload Number of New Faculty Positions 1.2 0 60 24 40 Est. Cost, New Equipment Cost of New/Remodeled Facility Est. Cost, Library Acquisitions When will this program undergo review as part of college’s Program Evaluation Plan? $ 0.00 $ 0.00 $ 0.00 Month _May _____ Year__2013____ Attachments required for this form: Required signature page -- Please retain the original signature page for your records and upload a scan of the signature page as an attachment. Development Criteria Narrative & Documentation (with all attachments): o Labor/Job Market DATA (CTE only) o Employer Survey (CTE only) o Minutes of Key Meetings o Outlines of Record for all Required Courses o Transfer Documentation (if applicable) 1 CCC-501 Rev. January 2011 DEVELOPMENT CRITERIA NARRATIVE & DOCUMENTATION Attach a document that describes the development of the proposed program, addressing the five criteria as listed below. Number the sections of the narrative to match the lists below. If appropriate, you may note that a section is “not applicable” but do not re-number the sections. Provide documentation in the form of attachments as indicated. Criteria A. Appropriateness to Mission 1. 2. 3. 4. Statement of Program Goals and Objectives Catalog Description Program Requirements Background and Rationale Criteria B. Need 5. Enrollment and Completer Projections 6. Place of Program in Curriculum/Similar Programs 7. Similar Programs at Other Colleges in Service Area 8. Labor Market Information & Analysis (CTE only) 9. Employer Survey (CTE only) 10. Explanation of Employer Relationship (CTE only) 11. List of Members of Advisory Committee (CTE only) 12. Recommendations of Advisory Committee (CTE only) Attachment: Labor / Job Market Data (CTE only) Attachment: Employer Survey (CTE only) Attachment: Minutes of Key Meetings Criteria C. Curriculum Standards 13. Display of Proposed Sequence 14. Transfer Documentation (if applicable) Attachment: Outlines of Record for Required Courses should be separately attached to each course Attachment: Transfer Documentation (if applicable) Criteria D. Adequate Resources 15. 16. 17. 18. Library and/or Learning Resources Plan Facilities and Equipment Plan Financial Support Plan Faculty Qualifications and Availability Criteria E. Compliance 19. 20. 21. Based on model curriculum (if applicable) Licensing or Accreditation Standards Student Selection and Fees 2 CCC-501 Rev. January 2011 REQUIRED SIGNATURES Proposed Program Title Entrepreneurship College Riverside City College LIBRARY AND LEARNING RESOURCES Library and learning resources needed to fulfill the objectives of the program are currently available or are adequately budgeted for. DATE SIGNATURE, CHIEF LIBRARIAN/LEARNING RESOURCES MANAGER TYPED OR PRINTED NAME CAREER TECHNICAL EDUCATION ONLY: Program fulfills the requirements of employers in the occupation, provides students with appropriate occupational competencies, and meets any relevant professional or licensing standards. DATE SIGNATURE, ADMINISTRATOR OF CTE TYPED OR PRINTED NAME DATE SIGNATURE, CHAIR, CTE ADVISORY COMMITTEE TYPED OR PRINTED NAME Program was recommended for approval by Regional Occupational Consortium on DATE SIGNATURE, CHAIR, REGIONAL CONSORTIUM (date). TYPED OR PRINTED NAME LOCAL CURRICULUM APPROVAL Program and courses within the program have been approved by the curriculum committee and instructional administration, and satisfy all applicable requirements of Title 5 regulations. DATE SIGNATURE, CHAIR, CURRICULUM COMMITTEE TYPED OR PRINTED NAME DATE SIGNATURE, ARTICULATION OFFICER TYPED OR PRINTED NAME DATE SIGNATURE, CHIEF INSTRUCTIONAL OFFICER TYPED OR PRINTED NAME DATE SIGNATURE, PRESIDENT, ACADEMIC SENATE TYPED OR PRINTED NAME COLLEGE PRESIDENT All provisions of Title 5, Chapter 6 have been considered. The college is prepared to support establishment and maintenance of the proposed instructional program. DATE SIGNATURE, PRESIDENT OF THE COLLEGE TYPED OR PRINTED NAME DISTRICT APPROVAL On (date), the governing board of the instructional program attached to this application. DATE SIGNATURE, SUPERINTENDENT/CHANCELLOR OF DISTRICT District approved the TYPED OR PRINTED NAME 3 CCC-501 Rev. January 20 Criteria A. Appropriateness to Mission 1. Statement of Program Goals and Objectives The program goals for this new degree and certificate program in Entrepreneurship are: A. Strengthen the economic base in our community through entrepreneurial activity. B. Improve the stability of local employment through small business growth. Entrepreneurship incorporates much of a traditional business curriculum, but it focuses on those aspects that relate to the creation of new businesses. A major component of this program is to provide an opportunity for students to develop new approaches to business, which will enable them (and our community) to stay ahead of the emerging trends by innovating and challenging the products and organizations already in existence. The emphasis in entrepreneurship is related to establishment and management of a small and growing venture. Entrepreneurship underscores leadership skills that can be used to motivate people in a growing business environment, particularly as related to starting and nurturing a new business, and the process of business planning. Specific areas studied include idea generation, opportunity recognition, feasibility studies, new venture financing, and starting a new business. The field of entrepreneurship is one that relies heavily on the ability to change and exploit new markets and opportunities. Students that seek a degree in entrepreneurship are usually business-oriented and seek to develop their own businesses, rather than entering existing businesses. Entrepreneurship is the heart of job growth. According to the Small Business Association (did you mean “Administration” here?), small businesses started by entrepreneurs provide 75 percent of the new jobs added to the economy each year. There will always be a need and a position for business majors who focus on entrepreneurship (K Schweitzer, 2011). Entrepreneurship can be vital to the growth of the economy, according to Robert W. Bednarzik of the U.S. Bureau of Labor Statistics. With one of the highest unemployment rates in the U.S., the Inland Empire desperately needs improved economic stability. Small businesses employ nearly 99% of all workers in California therefore an improvement in the ability of small businesses to succeed should have a stabilizing effect on our community. While there are no specific occupations that this program will enable students to enter, the completers of specific occupational fields, such as Cosmetology, Bookkeeping, Welding, Automotive Repair, Art, Construction, Photography, Web 4 CCC-501 Rev. January 20 Design and many others would benefit from completing this program by increasing their likelihood of success if they choose to follow the route of independent business ownership. The basic occupational competencies acquired in this program would include many of those found in all business majors. Additionally the completers would have the ability to collect and analyze data / information to identify potential product or service demand, as well as plan, oversee and direct business operations and employees. The skills of idea generation, opportunity recognition, feasibility analysis and market analysis are critical skills acquired in this program. Capital management, financial analysis, product / service development and daily operations skills are enhanced. 2. Catalog Description This program prepares individuals to start and successfully operate their own businesses. The program focuses on the assessment of the market need, and the necessary skills for successful entry, operation and exit. It prepares individuals to develop an original business plan, a marketing plan and to evaluate their competitiveness in the market, and includes the initial analysis of a business idea to determine feasibility and start-up requirements. The program prepares individuals to perform the duties of planning, overseeing and directing business operations and employees as well as colleting, and analyzing data / information to identify potential product or service demand. Potential occupations include small business or franchise owner, economic developer, small business development specialist, or independent artist, trades worker, consultant, professional and contract outsource labor. Short Description of Program This program prepares individuals to start and successfully operated their own business. This includes the initial analysis of a business idea to determine feasibility and start-up requirements. The program focuses on the assessment of the market need, the skills necessary for successful entry, operation and exit. The program prepares individuals to develop an original business plan, a marketing plan and evaluate their competitiveness in the market. Program Objectives 1. Enable completers to competently evaluate their own skills and match those skills to an identifiable market need. 2. Increase the success rate of local business startups to exceed the national average by one standard deviation. 3. Convert pre-incubation or Stage 1 incubation businesses into Stage 2 businesses. Program Learning Outcomes 5 CCC-501 Rev. January 20 1. 2. 3. 4. Develop a working business plan Develop a working marketing plan Perform pricing calculations and determine profit margins Identify market niches 3. Program Requirements Major Core Requirements Required Courses (12 units) BUS 10 MKT 20 BUS 30 CAT 3 Introduction to Business Principles of Marketing Entrepreneurship and Small Business Management Computer Applications for Working Professionals 3 3 3 3 Select another 12 units from the following. One course from each cluster is required Cluster 1 ACC 55 ACC 62 ACC 65 BUS 20 Applied Accounting / Bookkeeping (Same as CAT 55) Payroll Accounting Computerized Accounting Business Math Cluster 2 BUS 18A CAT 31 MAG 47 MAG 51 MAG 53 MAG 70 Business Law I 3 Business Communications 3 Applied Business and Management Ethics 3 Elements of Supervision 3 Human Relations 3 Introduction to Organization Development (same as BUS 70) 3 Cluster 3 BUS 51 MKT 40 MKT 41 MKT 42 Principles of E-Commerce Advertising Techniques of Selling Retail Management 3 3 3 3 3 3 3 3 Associate of Science Degree The Associate of Science Degree in Entrepreneurship will be awarded upon completion of the degree requirements, including general education and other graduation requirements as described in the college catalog. All courses within this certificate pattern are currently existing courses regularly offered in the Department. 6 CCC-501 4. Rev. January 20 Background and Rationale During the 2001-02 Academic year, RCC had a 30-unit Entrepreneurship certificate and degree in the college catalog, but due to an error in following a correct approval process at the state level, the District removed the program from our offerings. It has been our intent since that time to obtain state approval and offer a certificate and degree in Entrepreneurship at RCC. Good intentions were not enough. At this time we are finally turning those intentions into action which we believe will satisfy the current approval process in order to offer a state approved certificate and AS degree in Entrepreneurship. The proposed curriculum takes advantage of existing courses, but packages them in a way so they fulfill the basic needs of someone intending to start and operate their own business. The proposed certificate pattern pulls courses from each of the major concentrations. Riverside City College and Riverside Community College District are located in what is referred to as the Inland Empire (IE). The IE has been economically impacted and is one of the most adversely impacted regions in the United States. Since entrepreneurship is a vital part of economic recovery, this program should help our community build its economic base through entrepreneurial ventures. Starting an entrepreneurial venture is more than starting a small business. More than a thousand new businesses are born every hour of every working day in the United States. Entrepreneurs are driving a revolution that is transforming and renewing economies. (Bygrave). The proposed certificate pattern and degree provides students within the business field and students from other disciplines with practical skills needed to start and successfully operate an entrepreneurial business. 7 CCC-501 Rev. January 20 Criteria B. Need 5. Enrollment and Completer Projections Section Count and Enrollment for Entrepreneureship Courses CAMPUS Data MOV NOR RIV Total Sec count Total Enrollment Sum CB01 Sec count Enrollment Sum Sec count Enrollment Sum Sec count Enrollment Sum BUS-10 11 347 18 784 33 1469 62 2600 BUS-30 1 40 2 61 5 206 8 307 CAT-3 1 29 2 69 3 98 MKT-20 3 89 3 117 3 147 9 353 Grand Total 16 505 23 962 43 1891 82 3358 CAMPUS Data MOV NOR RIV Total Sec Count Total Enrollment Sum CB01 Sec Count Enrollment Sum Sec Count Enrollment Sum Sec Count Enrollment Sum ACC-55 2 41 1 32 3 73 ACC-62 2 84 2 84 ACC-65 1 19 1 34 2 53 BUS-20 5 198 7 241 9 382 21 821 Grand Total 7 239 8 260 13 532 28 1031 CAMPUS Data MOV NOR RIV Total Sec Count Total Enrollment Sum CB01 Sec Count Enrollment Sum Sec Count Enrollment Sum Sec Count Enrollment Sum BUS-18A 2 79 6 249 13 537 21 865 CAT-31 1 30 1 42 2 72 MAG-51 1 33 1 38 2 82 4 153 MAG-53 5 190 1 36 6 226 MAG-70 1 13 2 62 3 75 Grand Total 3 112 14 520 19 759 36 1391 CAMPUS Data MOV NOR RIV Total Sec Count Total Enrollment Sum CB01 Sec Count Enrollment Sum Sec Count Enrollment Sum Sec Count Enrollment Sum BUS-51 2 62 2 62 MKT-40 1 31 3 146 4 177 MKT-41 1 26 2 76 1 53 4 155 MKT-42 1 34 1 39 2 73 Grand Total 3 88 4 141 5 238 12 467 Enrollment is strong in all courses offered. Some courses (MAG 47) are on a rotational scheduling basis, so they are not offered every semester. They will continue to be offered at least once every two years, until the enrollment limits are raised by the state. Based on the number of certificate completers (34) in existing certificate programs within the Business Department, our projection is that this certificate will have at least 25-30 completers in the first year. This optimistic estimate is influenced by the fact that all courses in the program are existing courses and most business students will have completed at least some of the necessary courses when the certificate pattern is approved. 6. Place of Program in Curriculum/Similar Programs The proposed certificate pattern and degree will be administered by Riverside City College Business and Information Systems and Technology Department. All courses 8 CCC-501 Rev. January 20 within the Entrepreneurship certificate are existing courses and offered regularly within the department. 7. Similar Programs at Other Colleges in Service Area California State University, San Bernardino offers an undergraduate concentration in Entrepreneurship within their College of Business and Public Administration, and a graduate concentration in Entrepreneurship. California Baptist University is currently developing an undergraduate program in entrepreneurship. Only seven of all of the CSU and UC Universities were found to offer a certificate or degree in Entrepreneurship. In southern California, the following Community Colleges were found to currently offer certificates or degrees in small business or Entrepreneurship. Glendale College Orange Coast College Santa Ana College Mission College Fullerton College Mira Costa College Cerritos College Los Angeles Pierce College Cypress College Due to the nature of an Entrepreneurship program, it is likely that the program would be successful at all community colleges, simply because of the strong interest in establishing new businesses. 8. Labor Market Information & Analysis (CTE only) We have found is that there is no occupation known as entrepreneurship. At the recommendation of the state chancellor’s office and the California Employment Development Department, we have therefore identified occupational areas which seem to be favorable for entrepreneurial activities. The labor market study on occupational areas (listed below) related to entrepreneurship were identified by Economic Modeling Specialists, Inc. The employment outlook for the Inland Area of Riverside County is summarized for these occupations with LMI data attached. This list is not intended to be a comprehensive list of occupational areas where entrepreneurial activity is common, but to be representative of the regional opportunities. 9 CCC-501 Rev. January 20 Artist Bookkeeper Contractor, Construction Trade Worker Chef, Caterer, Restaurateur Computer Programmer Cosmetologist Fitness Trainer Graphic Artist HVAC Service Worker Medical Transcriber Photographer Web Designer Welder Ron, this lists moves from specific workers (i.e. chefs, fitness trainers) to general fields (photography, Medical Transcription). I changed some of them so they were consistent. We have identified over 22,000 currently licensed businesses in the zip code areas of our college district with eight or fewer employees. That indicates a very large population of small businesses which we believe could benefit from formal coursework on entrepreneurial topics. With a conservative estimate of 10% annual attrition, that indicates that there could be 2,200 new small businesses started annually within our district. Within the city of Riverside itself there are 2917 business licenses registered by the County of Riverside. During the month of December, 2011, there were 168 business licenses approved for new businesses within the city of Riverside alone. If this were considered to be a typical month, that would mean that over 2,000 new businesses open in the city annually. Our college district serves two additional major cities of Corona and Moreno Valley. (Should Norco be mentioned here or is it covered by Corona?) Given the projection of 25-30 completers yearly, there is an expectation that since this is less than 2% of the new businesses started annually in the city of Riverside, opportunities will abound for completers of this program. With the economic projections indicating that the recovery from the recession will be extremely slow for the next five years, a viable option for younger workers and the recently retired will be to start their own business. This trend should bolster the enrollment in our program. The success of our graduates should bolster the success of local business, which in turn should make our program even more attractive for those considering starting a new business. 10 CCC-501 Rev. January 20 With a current median wage of $21.27 per hour, that will provide a $42,500 annual salary, which is competitive in our region. 11 Quick Reference for CCC-501: APPROVAL–NEW CREDIT PROGRAM Occupations Regional Openings Median wage (2011) (2011) Growth Job Postings Projections (2008-2018) Chief Executives Managers, all others Artist Bookkeeping Carpenters / Construction Chefs, Cooks, Restaurateur Computer Programmer Cosmetology Fitness Trainer Graphic Artist HVAC Medical Transcription Photography Web Designer Welder 72 352 $34.10 $13.06 $33.26 $18.52 $24.17 $20.62 $33.23 $10.11 $16.57 $19.13 $21.66 $14.75 8.7% 9.8% 0% 5.2% 2.9% 4.6% -9.8% 10.3% 33% -33% 11.3% 22.1% 469 1,824 $22.69 $15.86 5.6% -1.4% Total annual job openings projected: Average of the median wages: 110 16,300 690 150 850 266 282 60 15 112 98 4 73 223 5 706 1844 $21.27 Condensed from instructions in the Program and Course Approval Handbook, Third Edition Annual Job Openings Page B-12 Quick Reference for CCC-501: APPROVAL–NEW CREDIT PROGRAM 9. Employer Survey (CTE only) N/A Please refer to the Labor Market Information and analysis for the regional economic studies and trends. Over the past four years, RCC has offered five Entrepreneurship “Fast Pitch” competitions and these events have drawn a total of over 200 participants to the workshop series. The interest exists. 10. Explanation of Employer Relationship (CTE only) N/A This program intends to develop new business owners, rather than rely on existing business owners to hire our completers. 11. List of Members of Advisory Committee (CTE only) Erin Fuller Vice President, Human Resources, Altura Credit Union 2847 Campus Parkway Riverside, CA 92507 Voice: 951 571-5312 Melody Ortega Sales Manger, Marriott Hotel 3400 Market St. Riverside, CA 92501 Voice: 951 784-8000 Fax: e-mail: Frank Rangal IRS Agent 400 Court St. San Bernardino, CA 92410 909 388-8155 Scott Mc Intire Merrill Lynch 7902 Old Oak Ct. Riverside, CA 92506 Voice: 951.695.6616 Mobile:951.966.9049 Condensed from instructions in the Program and Course Approval Handbook, Third Edition Page B-13 Quick Reference for CCC-501: APPROVAL–NEW CREDIT PROGRAM DeeAnne Gunnemann VP. Human Resources UVP, Inc. 2066 West 11th St. Upland, CA 91786 Voice: 909.946.3197 e-mail: deeanneg@uvp.com 12. Recommendations of Advisory Committee (CTE only) Attachment: Labor / Job Market Data (CTE only) Attachment: Employer Survey (CTE only) Attachment: Minutes of Key Meetings Criteria C. Curriculum Standards 13. Display of propose sequence Recommended sequence of courses in certificate First semester: BUS 10 Intro to Business BUS 20 Business Math CAT 3 Computer Applications for Working Professionals GE courses of choice Second semester MKT 20 Principles of Marketing ACC 55 Applied Accounting / Bookkeeping (Same as CAT 55) MAG 51, 53 or 70 GE courses and any additional cluster courses of interest Third semester BUS 30 Entrepreneurship and Small Business Management MKT 40 or 41 GE courses and any additional cluster courses of interest Fourth semester Remaining GE courses and any additional cluster courses of interest 14. Transfer Documentation (if applicable) N/A Condensed from instructions in the Program and Course Approval Handbook, Third Edition Page B-14 Quick Reference for CCC-501: APPROVAL–NEW CREDIT PROGRAM Criteria D. Adequate Resources 15. Library and/or Learning Resources Plan In theory, the Rotella Library at the Riverside City College can adequately support student coursework in Entrepreneurship as all of the courses in the proposed degree pattern are already in existence. The collection is strongest in business plans, with the majority of newer works in e-book format. While the collection contains 20 titles on marketing management (the Library of Congress term for marketing plan), half of them are more than 10 years old. A work-around to this gap is to refer students to the subject of strategic planning as there is some overlap with market plans. Market segmentation and pricing are poorly represented in the book collection. When the budget is restored the library will need to acquire additional materials in these areas. Business Source Premier -- a Perkins-funded library subscription database with full text access to some 1,100 publications in marketing, management, accounting, finance, and economics – represents the library’s best support for the Entrepreneurship program as this source provides numerous articles for all of the program learning outcomes. Best ?? Linda Braiman Associate Professor, Library Services 16. Facilities and Equipment Plan N/A The proposed certificate pattern is comprised of all currently existing lecture courses offered regularly by the Department. No additional resources are necessary. 17. Financial Support Plan N/A The proposed certificate pattern is comprised of all currently existing lecture courses offered regularly by the Department. No additional resources are necessary. 18. Faculty Qualifications and Availability RCC currently has two full-time tenured faculty specializing in Entrepreneurship, one Associate Professor and the second is a Full Professor. The full professor has also obtained certification as a Business Incubator Manager through the National Business Incubator Association and is a “qualified” Economic Gardening Project Director for stage II small businesses. Both faculty have over fifteen years each in operating small businesses as well as 12 years and 34 years respectively college level teaching experience. Additionally there is a pool of seven full-time and over 30 part-time faculty who have expertise to teach one or more of the program courses, see matrix below. Condensed from instructions in the Program and Course Approval Handbook, Third Edition Page B-15 Quick Reference for CCC-501: APPROVAL–NEW CREDIT PROGRAM Course Course Title F-T P-T BUS 10 MKT 20 BUS 30 CAT 3 Introduction to Business Principles of Marketing Entrepreneurship and Small Business Management Computer Applications for Working Professionals 6 5 4 7 9 4 6 12 Select another 12 units from the following. One course from each cluster is required Cluster 1 ACC 55 ACC 62 ACC 65 BUS 20 Applied Accounting / Bookkeeping (Same as CAT 55) Payroll Accounting Computerized Accounting Business Math 1 1 1 5 7 7 7 9 Cluster 2 BUS 18A CAT 31 MAG 47 MAG 51 MAG 53 MAG 70 Business Law I Business Communications Applied Business and Management Ethics Elements of Supervision Human Relations Introduction to Organization Development (same as BUS 70) 1 2 5 6 6 6 6 5 7 7 7 6 Cluster 3 BUS 51 MKT 40 MKT 41 MKT 42 Principles of E-Commerce Advertising Techniques of Selling Retail Management 5 5 5 5 4 4 4 4 Criteria E. Compliance 19. Based on model curriculum (if applicable) N/A The proposed certificate pattern is comprised of all currently existing lecture courses offered regularly by the Department, there is no known model curriculum at this time. 20. Licensing or Accreditation Standards N/A The proposed certificate pattern is comprised of all currently existing lecture courses offered regularly by the Department, there is no known additional licensing or accreditation standards existing this time. 21. Student Selection and Fees N/A The proposed certificate pattern is comprised of all currently existing lecture courses offered regularly by the Department, there is no known additional licensing or accreditation standards existing this time. Condensed from instructions in the Program and Course Approval Handbook, Third Edition Page B-16