Roxbury High School
Business and Marketing Department
Introduction to Marketing (5 cr.)
Course Policies and Syllabus
2014-15 School Year
Instructor:
Mr. David Rudnick, M. Ed
Office:
Room Q251
Phone:
973-584-1200 Ext. 1228
E-mail:
drudnick@roxbury.org
Class Period:
1A- Room P244
Prerequisites:
None- Open to 10, 11, or 12 Grade Students Only
Textbooks:
Marketing Essentials (textbook)
Glencoe/McGraw-Hill Publishers
ISBN# 9780078953125
Student Activity Workbook
Glencoe/McGraw-Hill Publishers
ISBN# 9780078953149
Course Description: Discover the secrets behind Pepsi, Wendy’s, NASCAR, top fashion moguls such
as Nike, and other successful names, as you go behind the scenes of the most powerful marketers in the
world. Learn why ‘It’s all about the Marketing’ and all that marketing entails. Discover the recipe for
success in advertising, sales, merchandising, and management while having the chance to apply your
own creative marketing skills through projects, research and presentation. Members of the Marketing
class are invited to join the student marketing organization DECA (Distributive Education Clubs of
America), where they will develop leadership skills, civic consciousness and the opportunity to put their
marketing and business ideas into play as they compete in a career area of their choice. Some of the
areas of competition include advertising, apparel and accessories, sports management, restaurant
management, travel and tourism and much more! Students can continue their DECA activities by joining
Delta Epsilon Chi at many colleges and universities.
Course Objectives:
After successful completion of this course you should be able to:
1. Demonstrate understanding of personalized communications strategies marketers use to
determine client needs and wants, and to develop responses intended to influence purchasing
decisions and enhance future business opportunities.
2. Apply concepts and processes used in this pathway to identify, select, monitor, and evaluate
sales channels in order to minimize costs and maximize effectiveness.
3. Apply concepts and strategies used in this industry to determine and adjust prices in order to
maximize return and meet customers’ perceptions of value.
4. Understand concepts, tools, and strategies used to explore, obtain, and develop marketing
careers.
5. Plan for organizational development and growth to facilitate business success.
6. Manage marketing information to make business decisions.
7. Employ pricing strategies to maximize return and meet customers’ perceptions of value.
8. Manage the sales function to determine client needs and wants, and respond through planned,
personalized communication.
9. Apply ethics and government regulations to protect the business.
10. Apply concepts and processes used in this pathway to move, store, locate, and/or transfer
ownership of retail goods and services.
11. Employ merchandising concepts and processes used in this pathway to obtain, develop,
maintain, and improve a product or service mix in response to market opportunities.
12. Apply sociological and psychological knowledge of group behavior to understand customer
decision-making.
13. Understand the demographics of advertising and its relationship to the customer, client, and
media presentation.
14. Use of retail practices to understand the differences in the different types of stores.
Course Compliance:
1. Students are to complete all required forms by the necessary deadlines including wage reports.
2. Students are expected to do all classwork and assigned homework and turn it in on time.
3. Students are required to participate in all field trips and other class sponsored activities.
4. Students will become members of DECA and will compete in Regional and State
competitions. Membership’s fees cost $14.00 and RHS DECA will pay for $5.00 of the
membership.
Class Materials:
1. Student must bring a writing utensil to every class (pencil sharpened prior to the beginning of
class).
2. Student will be assigned a textbook at the beginning of the school year. Student will be
responsible for the textbook.
3. The student will be assigned a workbook to use as homework assignments.
Classroom Procedures:
1. On days where there is a bell ringer on the board you will be expected to complete it in the first
10 minutes of class.
2. You are expected to sit in the same seat everyday so that you can save your work to your folder
on that particular computer.
3. All students will be graded on class participation; this includes group activities, class
discussions, and individual assignments. Failure to participate will affect your participation
grade.
4. All work will be turned in on time, otherwise points will be deducted for each day it is late.
5. If you are absent from class it is your responsibility to make-up all work.
Workstation Rules:
1.
2.
3.
4.
No food allowed in the classroom.
Only water in a plastic bottle will be allowed.
All cell phones, iPad’s and mp3 players shall be turned off as you enter the classroom.
No writing on desks, chairs or in the textbook will be tolerated.
Assignments:
Websites: Publisher’s textbook Web site: www.mhhe.com

This course uses Edmodo, a web-based course management program at http://www.edmodo.com
for uploading of course content and assignments. You will be assigned a code to login in order to
upload your assignments.
Computer Software: MS Office 2010
Adobe Acrobat 11.4 or later
Internet Service with G-mail account
Windows XP or later
Supplies needed: USB drive (Also called: jump drive, thumb drive, flash drive) - Min. 4 GB
Grades
A student must earn a grade of “D minus” or better to pass this class. An incomplete or “I” grade is
given only after a conference with the instructor when a student has finished 75% of the course work
with a passing grade and is unable to complete the course due to circumstances beyond his/her control.
A grade of “NC” will not be given to any student who has turned in any assignment for a grade. Final
course grade is based upon points earned during each quarter.
*Please note that all homework and quizzes are due on by 11 p.m. on the day they are due*
Course Grading Scale
100% - 97% = A+ 89% - 87%
96% - 93%
=A
86% - 83%
92% - 90%
= A82% - 80%
= B+
=B
= B-
79% - 77%
76% - 73%
72% - 70%
= C+
=C
= C-
69% - 67%
66% - 63%
62% - 60%
= D+
=D
= D-
COURSE POLICIES
Student Conduct in Class Policy
Any acts of classroom disruption that go beyond the normal rights of students to question and discuss
with instructors the educational process relative to subject content will not be tolerated, in accordance
with the Academic Code of Conduct described in the Student Handbook.
Lab Procedures:
1. No food allowed at anytime during class, before and after.
2. No sleeping in class
3. Talking should be kept to a min., other labs are right next door the classroom.
4. Respect other students around you.
5. Cheating is not tolerated.
Cheating Policy
Students are expected to uphold the Roxbury School District standard of conduct relating to academic
honesty. Students assume full responsibility for the content and integrity of the academic work they
submit. The guiding principle of academic integrity shall be that a student's submitted work,
examinations, reports, and projects must be that of the student's own work. Students shall be guilty of
violating the honor code if they:
1.
2.
3.
4.
Represent the work of others as their own.
Use or obtain unauthorized assistance in any academic work.
Give unauthorized assistance to other students.
Modify, without instructor approval, an examination, paper, record, or report for the purpose of
obtaining additional credit.
5. Misrepresent the content of submitted work.
The penalty for violating the honor code is severe. Any student violating the honor code is subject to
receive a failing grade for the assignment and will be written-up. If a student is unclear about whether a
particular situation may constitute an honor code violation, the student should meet with the instructor to
discuss the situation.
For this class, it is permissible to assist classmates in general discussions of computing techniques.
General advice and interaction are encouraged. Each person, however, must develop his or her own
solutions to the assigned projects, assignments, and tasks. In other words, students may not "work
together" on graded assignments. Such collaboration constitutes cheating. A student may not use or copy
(by any means) another's work (or portions of it) and represent it as his/her own. If you need help on an
assignment, contact your instructor not other classmates.
Electronic Devices In Class Policy
Cellular phones, pagers, CD players, radios, and similar devices are prohibited in the classroom and
laboratory facilities. Calculators and computers are prohibited during examinations and tests, unless
specified. Reasonable laptop-size computers may be used in lecture for the purpose of taking notes.
Assignments
No assignments will be accepted more than two full days late unless special arrangements have been
made with me prior. Late assignments are penalized 20% for the first day and 35% the second day. A
zero then follows. Any assignment that is uploaded in the wrong file extension will receive an automatic
3 point deduction (all written assignments must be uploaded in a .docx file format). Plan to spend
approximately two to three hours each week working on homework assignments. Technical problems
with uploading assignments are your responsibility. Uploaded late assignments in Edmodo and
documents are not accepted through e-mail.
Participation
Students are expected to read the syllabus and other introductory course material, to read textbook
chapters assigned for the week before coming to class, and to keep up with deadlines and due dates for
all assignments. Participation in this course is graded and consists of regular attendance, contributing to
classroom discussions, and working successfully with a team in completing the course project.
Independent Work
Students are expected to communicate with other students about concepts, course content, and
homework assignments and to work together on assigned teams. However, each student is expected to
do her or his own work. The consequences of taking credit for assignments done entirely or substantially
by another student will include a failing grade on the assignments and possibly for the course for any
students involved.
Standards for Written Coursework
College level writing is expected in this course on all documents handed in for a grade. This means:
 Correct word usage
 Correct sentence and paragraph structure
 Correct punctuation and capitalization
 Smooth flow of ideas
 Spell checking of all documents
 Careful proofreading and error checking
 Carefully following assignment instructions
Documents with writing errors will not receive full credit.
Attendance
Attendance will be taken every class period. Attendance is graded for each class period and for your
workplace attendance. Points are deducted for every class or work day missed.
Respectful Learning Environment
Respectful communication is expected in this class. Lane Community College prohibits discrimination
or harassment of any kind. Anyone who feels they have encountered discrimination or harassment
should inquire at the Affirmative Action/Diversity/Equal Opportunity Department for information on
their rights, options and resources. Confidentiality for all parties is ensured to the extent possible and
retaliation is prohibited.