Dept. Industrial and Management Engineering
20071097 Yun-Kee Jo
20071211 Jae-Hoon Noh
20080583 Sung-Hyun Nam
20090630 Nu-Ri Kim
 Introduction
 CSF 1 – High Quality Contents
 CSF 2 – Customer Relationship Management
 TCC, CTI, ERMS
 Mass Customization – Database, LMS
 Teacher Created Contents (TCC)
 SWOT Analysis
 Strategy for Further Improvement
※ Market Capitalization
1.024 Trillion Won
(12th largest in KOSDAQ)
※ Business Area
① On-line & Off-Line Academy for Youth
② Lecture for State examination
③ Publication of Educational materials
2000. 07.
Founded the Megastudy Co., Ltd.
2002. 05.
Started ‘쌩쌩 service’
2002. 10.
Founded the subsidiary company Megajunior Co., Ltd.
(Megajunior changed it’s name to Mbest few years later)
2003. 07.
Opened first offline academy in Kang-nam, Seoul.
2004. 02.
Developed and started to provide the Multi-media answering solution
2004. 08.
Started to provide new education managing service called ‘Mbest 종합반’
2004. 12.
Become a KOSDAQ listed company
2005. 05.
Number of registered Customers exceeded 1 million
2005. 12.
Started providing lecture for TOEIC and PMP downloading service
2006. 11.
Merged it’s subsidiary company Megajunior Co., Ltd.
2008. 06.
Founded the subsidiary company Megabooks Co., Ltd.
2008. 11.
Launched two new brands Megalawschool Co., Ltd. and MegaMD Co.,
Ltd.
2009. 02.
Opened new internet site Megaenglish (www.megaenglish.net)
3000
Unit : 100 Million Won
2500
2000
1500
Sales Amount
1000
Net Profit
500
0
2007
2008
2009
2010
40
35
30
25
20
15
10
5
0
Unit : %
PER
ROE
2007
2008
2009
2010
Sales Amount
3000
Company
Unit : 100 Million Won
Market Share
(%)
2500
1
EBSi
42.04
2
Megastudy
18.45
3
Visangedu
9.18
4
Etoos
7.35
5
Vitaedu
5.26
2000
Megastudy
1500
Visangedu
Jung-sang JLS
Edubox
1000
500
0
2007
2008
2009
2010
Contents of Megastudy have
Teacher
management
IT
infrastructure
high quality in both their
Famous
teachers
lectures and image processing.
Megastudy can provide high
quality contents through
High
quality
contents
leading IT infrastructure,
famous teacher, and
teacher management.
Procurement of
famous teachers
Teacher management
•Competition among
•Famous teachers provide
teachers with incentives
lectures, their own materials,
•Making teachers to be
and know-how
stockholders
•Frequent teacher
Proven contents
evaluation( 4times per a year)
Keep teachers
From settling for
the present
 Leading IT infrastructure
•
Digital streaming technology
Image recording /processing technology
ex)Ssang Ssang Player/Ssang Ssang Plus Movieclips
• Alliance with Samsung for mobile contents(2010)
•
Fluent & clear images
TCC
Customer relationship
management (CRM) is a widelyimplemented strategy for managing
a company’s interactions with
CRM
TCC
customers, clients and sales
prospects. Megastudy uses Total
Contact Center(TCC),Mass
Mass
Customization
Customization, and Teacher
Created Contents(TCC) for CRM.
TCC is extended version of CC(Contact Center). CC is
customer service center consist of CTI and ERMS. If CC is
optimized by other CRM functions such as database
management system(DBMS), CC becomes TCC.
CTI is a system that computer is integrated with
telephone. CTI can offer customers information, collect
information automatically. Also CTI records every
counsel in order to provide better services.
ex) When a person calls to Megastudy service center, CTI
finds the best counselor for him and transfers the call.
Every call is recorded in DB individually.
ERMS is a system which can analyze the text
messages such as email to find the best counselor who
can feet the customers’ needs the best. Also ERMS
recommends the possible responses to the counselor.
ex) When a person mails to Megastudy service center, ERMS
categorizes it and send it to the counselor who is in
charge. The complains of customer and its responses are
stored in DB.
Mass customization
Mass customization is the
production of personalized
or custom-tailored goods or
services to meet consumers'
Database
LMS
diverse and changing needs
at near mass production
prices. It is enabled by
Student
Analysis
Student
Management
Academic
Affairs
Database and Learning
Management System in
Megastudy.
Massive DB based on a large number of students
Enables
Student Analysis
•Analysis of study patterns
•Analysis of educational records
•Analysis of access rate, discontent, and interest, etc
•Strategy establishment
Enables
Student Management
• Courses are recommended according to students’ condition
and needs
• Students’ weaknesses are reflected to lectures
• Strategies are suggested
Administration
Learning Management
System (LMS) is a software
Documentation
LMS
application for the academic
Reporting
affairs of e-learning programs
such as administration,
documentation, tracking, and
reporting .
Tracking
Movie clips created by teachers which contain…
Know-how
Supportive
messages
Special
Documentary lecture for
arts
Achieves enthusiastic
response from students
ETC
Helps to establish intimacy
and fellowship between
students and teachers.
STRENGTH
WEAKNESS
• The best quality of teachers and lectures
•
•
•
•
•
•
•
High quality video system
Investment of various IT companies
Cheaper than Offline
Allowing repeated study
Strong tool of CRM
Strong brand power
Rapid offering information about
education
OPPORTUNITIES
• High education fever
• Increase of a preference for online
lectures
• Internet infra structure
• New technology from IT development
• Distrust of public education and blind
faith of private education
• Increase of burden for private lesson
• Interesting of other counturies
• Face to face problems
• Weak for supportive functions
• High dependence on a few star teachers
about profit
THREATS
• Decrease of birth rate
• Probability of outflow of star teachers to
competitors
• Revitalization policy of public education
• Uncertainty of the business due to
frequent changes in education system
• Illegal duplication of contents
S-O Strategy
• Development of one-source multi-use system of high-quality
lectures by combining with new IT technology (IPTV or
M-Learning, etc.)
• Advance into the overseas market with strong brand power and
high quality video system in response to current interest of other
countries
S-T Strategy
• Development of streaming technology like on-line music player to
prevent illegal duplication of contents
• More thorough analysis about diversification to accomplish
eventual goal for “lifelong education through online”
W-O Strategy
• Additive development of real-time lecture technology or
differentiated interface for unsupervised learning to overcome face
to face problems
• More systematic correcting service currently serviced to overcome
weakness for supportive functions
W-T Strategy
• Digging out new star teacher against dependence on a few star
teachers or outflow of star teachers