Bellringer (Hotel Management) 1/13 • Name 3 different hotels that would serve different types of guests. (example: difference by price, amenities offered, etc.) Turn in homework on Trends Hotel Classification History of Hotels in the United States • Hotels… • City Hotel • 1st hotel • Opened in 1794 • Tremont House • Opened in Boston in 1829 History of Hotels in the United States • Hotels (cont.)… • Transportation changed course • Rail travel • Development of resort properties • Highway travel • Development of motels • Air travel • Airport hotel locations Hotel Characteristics Hotel: Establishments that provide accommodations for safety, shelter, and sometimes food. • All hotels are in the business of renting rooms • Hotels vary in size from under 100 rooms to over 5,000 • Hotels vary in type • Hotel vary in the nature and extent of their facilities • Hotels vary in the level of service they offer Three Ways to Classify Hotels • Location • Types of services offered/ Type of guest • Price Location • City Center hotels • Resort hotels • Airport hotels • Freeway hotels • Suburban hotels Center City Hotels • • • • Within heart of the city Public transportation available for business or leisure Range of accommodations and services Typically have a signature restaurant Resorts • Originated because of rail travel • Famous resorts • Homestead in Virginia • http://www.thehomestead.com • Greenbrier in West Virginia: • www.greenbrier.com • The Halekulani in Wikki, Hawaii: • www.halekulani.com • The Ritz Carlton Kapalua in Maui, Hawaii: • www.ritzcarlton.com More on Resorts • “Captured Clientele” • Food service is unique • Diversified marketing mix: • Children • Groups • Eco-tourism Airport Hotels • High occupancy due to location • Business, group, and leisure travelers • Full service • 200–600 rooms • Convenient location • Airport shuttle service • Economical pricing Freeway Hotels and Motels • Prominent in the 1950s • Easy access to roadways • Park outside the room entrance • Example • Motel 6 • http://www.motel6.com Suburban Hotels • Smaller properties • Located in a surburban area, outside of major cities Type of Services/Type of Guests • Extended Stay/Serviced Apartments/Hotel Condominiums • Casino • Convention Hotels • Spa Hotels • Bed and Breakfast • Vacation/Timeshare • All-Suite hotels • Hostels Extended Stay Hotels • Guest can stay for days to weeks at a time • Kitchens • Limited housekeeping services • Temporary/Contract workers • Examples: Extended Stay America Casinos • Heavy growth segment • Low room rates • Subsidized food and beverage • Themes are popular • More than 500 guest rooms • Variety of food operations • Contains a gaming room Major Trends in Casino Hotels • Casino Trends… • Casino hotels are now marketing themselves as business hotels • Amenities include business centers, travel bureaus, and room service • Move towards “family/friendly” hotels • This increases the average stay and money spent by families Convention Hotels • Meet the needs of large groups • More than 500 rooms • Larger public areas to accommodate greater public demand • Banquet areas within and around the hotel • High percentage of double occupancy • Full-service oriented Convention Hotels • Doubletree (www.doubletreehotels.com) • Sheraton (www.sheraton.com) Spa Hotels • Sometimes located in resort-type settings • Provide spa treatments and programs • Often have dieticians and other medical staff Bed and Breakfast • A home away from home • Accommodation with an owner who lives on premises • Maintains a few rooms • Offers breakfast • Personable and quick service http://www.brackenridgehouse.com/ All-Suites • Cater to guests for an extended period • Reduction in rate based on length of stay • Living areas • More space than typical hotel • Example: • Embassy Suites (www.embassy-suites.com) Vacation Ownership • Fastest-growing segment of travel industry • Time share: • A condo that is owned • Purchaser uses for a specific period of time each year • Vacation club: • Purchase points that entitle purchaser to use of facility • Not real estate based Vacation Ownership • Ownership (cont.)… • Estimated that 2 million households own vacation intervals at 3500 resorts in almost 90 countries • Helps ensure purchaser today’s prices for tomorrow • Yearly maintenance fees • Fixed or floating times • Example • http://www.rci.com/home.html Hostels • Very inexpensive • Dormitory style room arrangement • Student travelers (Europe) • Locker to store belongings • Community bathrooms and common areas http://www.hostels.com/hostels/austin/fireho use-hostel/64785 Hotels by Price Segment • Budget: $29–$39 • Economy: $40–$60 • Mid-price: $60–$100 • Upscale: $100–$200 • Luxury: $140–$450 • All-suites: $95–$175 Based on Price: Luxury • Finest of accommodations • Concierge • 24 hour room service • Well trained staff • Examples: • Four Seasons http://www.fshr.com • Ritz Carlton http://www.ritzcarlton.com Based on Price: Economy/Budget Hotels • No frills, just the basics • Average room rate of $48.68 • Also considered budget hotels • Clean rooms • Reasonably sized and furnished • Continental breakfast or no dining at all • Examples: Econolodge, Super 8, Best Western, La Quinta Based on Price Mid-range • $75 price range • General amenities • Dining usually available • 100-400 rooms • Examples: Holiday Inn, Hampton Inn Based on Price: Upscale hotels • Wide range of services and amenities • Doorman • Full-service staff • Restaurant and dining on property • 200+ rooms • $125 and up • Examples: Marriott, Radisson