BUSINESS PLAN
Submitted by,
George Vinoth,
Jenifer Prince Mary,
Vengatasen
Alphonse
Rajesh
Sivakumar
OVERVIEW
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Executive summary
Our Logo
Our Vision
Our Mission
Technical Requirements.
Industry SWOT Analysis.
Marketing Strategies.
Cost of Project.
Break even analysis.
Sources and Application.
Executive Summary.
• Milk is considered to be one of the excellent foods for
the people. It is the important source of first class
proteins.
• It is an essential food for the new born babies.
Traditionally, Dairying and pasturing activity was done
according to the domestic requirement.
• Due to urbanization, the demand for milk in urban area
has increased. His necessitated procuring, processing
and distribution of milk in scientific manner. This
resulted in the consumption of milk and milk products
has increased and paving way for new manufacturing
units.
Executive Summary.
• The demand of milk is quite agog to manfacturers and
estimated that 180 million by 2012.
• we should focus on increasing the productivity, which is quite
possible through certain initiatives.
• Thus finally gave rise to the birth of UNITED DIARIES
as a partnership firm, today the milk is not pure so our aim is
to give pure milk.
LOGO
Love is Milk
Vision
To set a footprint in the field of dairy
products in ethical selling
Mission
To produce 100 % pure milk.
To sustain in the market with high
reputation.
TECHNICAL REQUIREMENTS
MILKING MACHINE
• Milking machines are used to harvest
milk from cows when manual milking
becomes inefficient or labor intensive
Type : Model – 2 Mobile
Size: H 1100 x L 900 x W 700
Weight : 100 Kg.
Vacuum Pump capacity : 400 Lt / min
Motor Power : 0.5 hp.
Working voltage: 230 v, 50 Hz, 1440 Rpm
Bucket : 40 Lt, 304 S.S (ISO 9001)
Vacuum tank capacity : 25 Lt.
Chassis : 32x2 mm pipe with oil paint coated
Wheel size : 255x50 mm
Milk hose : Silicone food grade, L3600mm,
D 20 mm, Id 13 mm
Vacuum hose : L 3400 mm, D 13 mm, Id 8 mm
Pulsator : 60-40 type
Milking capacity : 20 – 22 cow / hour
HOMOGENISER
• HARVEST HIGH PRESSURE
HOMOGENISER
• Range: 20 to 2000 LPH
• Applications
– Pasteurized milk
– Cream
– Lassi
– Yoghurt
PACKAGING
• Company:
TOOL TECH
• MODEL :
LP 1000 2 MSDX
• Dimensions: 3.0
(H)*1.25(W)*1.3(D)
• Product :
Any free flow liquid
• Machine Wt.: 750 Kg
(approximately)
• Average O/P: Max. 5000
Pouches/Hr.
Cont.
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Film Thickness:40 to 90 micron
Dosage:
200 ml to 1000 ml
Power Supply: 230 V AC or 440 V AC
Motor Rating: .75 KW
Power Consumption: 3 KW/Hr.
MODE OF TRANSPORTATION
• Mahindra Maxx Pick-Up 2WD FB
BS3
• Price: Rs. 4,73,725.00
• Engine: 2.5L MDI 3200 TC A
• Transmission: 4 Speed Manual
SWOT Analysis
SWOT ANALYSIS
STRENGTH
 100 % Pure cow milk.
Demand for our Product
Location close to the market area.
ISO 14001 certified.
Weakness:
Perishability.
Lack of control over yield.
Problematic distribution.
Competition.
Irregular power supply.
Opportunity:
Value addition.
Expansion.
Brand loyalty.
Giving opportunities to unemployed
people.
Threats:
Cattle health Problem.
Low competitor price.
Increase in transportation cost.
Dealers profit margin demand.
Control of middlemen.
Marketing Strategy
• Product:
Introduce of milk product.
Product in different varieties such 250
ml, 500ml, and 1 litre.
• Place:
Centre place in Trichy.
It’s supply to be at madurai, Tanjore,
and Pudukottai.
• Promotion:
Using of Local channels, Pamphlets,
newspaper, Radio and use famous
personalities in Trichy.
Price:
Penetration strategy because the
price is 28 rupees.
Marketing Strategies
– Milk Components:
To increase milk protein and solids-no-fat.
To Decrease the butterfat.
- Market Developments
To hold monthly meetings with processor’s representative
to stay abreast of changes in the marketplaces.
To attend direct marketing and other industry seminars.
- Livestock Sales
To sell bull calves to neighboring hobby farmers.
To sell surplus heifers.