1. Market Strategies - Product
1.1. Value level analysis of target group
1.2. Product life cycle - the choice of marketing mix
1.3. Strategy for growth and market share of product (inner BCG)
1.4. Strategy attractiveness and business strength (BCG with surroundings)
1.5. Analysis of output growth in the market (GE)
1.6. The strategy to lead the market
2. Market strategies – price
2.1. Quality-price strategies
2.2. A pricing strategy depending on the elasticity of the market
2.3. A pricing strategy based on the cost
2.4. Pricing strategies based on the types of output prices (methods of determining the
output price level)
2.5. Discount pricing strategies
2.6. Crisis pricing strategy
3. Market Strategies - Distribution
3.1. Distribution channel strategy
3.2. Market coverage strategy
3.3. Strategies to avoid price wars
3.4. Assortment strategies based on inventory control
3.5. Pricing benefits strategies in the distribution
3.6. Sales’ programming in market strategies
4. Market strategies – promotion/information
4.1. Strategies in the process of communication (advertising models)
4.2. Creative Strategy
4.3. Media strategy
4.4. Push - pull Strategies in promotion
4.5. Strategy for determining the budget plan
4.6. Selection of a strategy to efficiency of operations
5. Market Strategies - Buyers and competition
5.1. The strategy of the target group segmentation
5.2. Market development strategy based on new target groups
5.3. Strategies for selection of the buyer according to the model FCB
5.4. Strategies for growth and market share - market position
5.5. Market strategies based on Porter's five forces
5.6. Competitive market strategies