Marketing Final Review Version
1. Each team must select a spokesperson. I will
only accept answers from that person.
2. If another player bursts out an answer, 100
points will be deducted from that team and the
team that has control will advance to the next
question. (No points will be awarded for that
round – the question will be tossed out).
3. A team can only be in control for a maximum
of 3 turns.
4. Ms. K reserves the right to judge answers…
No arguing! 
Marketing
101
Functions &
Utilities
Market
Planning
SWOT
Analysis
100
100
100
100
200
200
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200
300
300
300
300
400
400
400
400
500
500
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500
What are goods, services and ideas?
Marketing promotes these things,
as demonstrated when we played a
Pictionary-like game at the beginning
of the semester.
Row 1, Col 1
What is distribution?
__________ is another term for
Channel Management.
1,2
What is a customer profile?
A ______lists information about
the target market, such as age,
income level, ethnic background,
occupation, attitudes, lifestyle,
and geographic residence.
1,3
What is a SWOT Analysis?
This lists everything
that could make a business
succeed or fail.
1,4
What are utilities?
________ are the attributes of a
product or service that
make it capable of satisfying
consumers’ wants and needs.
2,1
What is product/service management?
Obtaining, developing, maintaining,
and improving a product or
product mix in response to market
opportunities is
referred to as _______________.
2,2
What is a Marketing Plan?
A formal, written document that
directs a company’s activities for
a specific period of time is called:
2,3
What are company, customer and competition?
When evaluating internal factors,
companies assess the 3 Cs:
2,4
What is lower prices?
Marketing activities
increase demand,
and this helps to…
3,1
What is possession utility?
Jumpin’ Jimmy’s only accepts cash.
If they started accepting debit cards,
they would increase…
3,2
What is a sales forecast?
The projection of probable,
future sales in
units or dollars is called:
3,3
What is a political factor?
Do Not Call legislation
is an example of a:
3,4
What are product, place, price and promotion?
The marketing mix includes the
four basic marketing strategies
called the four Ps:
4,1
What is information utility?
Part of The Body Shop’s
marketing strategy
is to state that they do not test their
products on animals.
This is an example of:
4,2
What is market segmentation?
Businesses know they cannot
convince everybody to buy their
product or service.
They look for ways to offer
their product or service to people
who are most likely to be interested.
This involves breaking down the market
into smaller groups that
have similar needs, a process called:
4,3
What is a technological factor?
The invention and wide-spread
adoption of digital photography
is an example of:
4,4
What is the marketing concept?
The _________ is the idea that
business should
strive to satisfy customers’
needs and wants
while generating a profit for the firm.
5,1
What is place utility?
If a company sells products where it is
convenient for the customers
to purchase
them, this would be an
example of _________________.
5,2
What is evaluation and control?
Victor is reviewing
reports that show last month’s
Sales in the Student Store.
This is an example of which part
of a marketing plan?
5,3
What are political, economic, socio-cultural, and
technological factors?
An environmental scan involves
evaluating these four factors:
5,4