CLASS: M.A. H.R.M
14A/392
St. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIRAPPALLI – 620 002
SEMESTER EXAMINATIONS – APRIL 2014
TIME: 3 Hrs.
MAXIMUM MARKS: 100
SEM
SET
PAPER CODE
TITLE OF THE PAPER
IV
2012
12PHR4117
CORPORATE SOCIAL RESPONSIBILITY
SECTION – A
Answer all the questions: (about 50 words each)
1.
What is morality?
2.
3.
4.
5.
6.
What do you mean by business motives?
What is social responsibility?
Who is a stake holder?
What is sustainable consumption?
What do you understand by business ethics?
7.
8.
9.
10.
What do you mean by civil society?
What do you understand by the word collaboration?
Explain Globalization.
What do you mean by sustainability?
10 x 2 = 20
SECTION – B
Answer all the questions: (about 150 words each)
5 x 4 = 20
11. a. Explain the need for CSR sustainability.
OR
b. Write the key goal for business ethics.
12. a. Bring out the ethical issues in corporate governance.
OR
b. Write a short note on corporate governance.
13. a. Explain the Ethical issues in marketing.
OR
b. Give a brief account on consumers as stakeholders.
14. a. Write down the need for CSO collaboration.
OR
b. Explain the significance of CSR activities in communities.
15. a. What is government relation in business? Explain.
OR
b. Write the significance of corporate citizenship.
SECTION – C
Answer any FOUR questions: (about 500 words each) 4 x 15 = 60
(Question -20 compulsory)
16. Describe the tools and techniques of business ethics management.
17. Discuss – “Employees as Stakeholders”.
18. Analyze the ethical challenges of global business networks.
19. Bring out in detail regarding civil society organization as
stakeholders.
20. Case study:
Business operates in markets that are constantly changing.
Consumer takes and expectations are always on the move. This
case study examines a marketed – focused innovation developed
by nestle. It explores the development of Maggi ‘A Natural
Choice’ a range of ordinary products that is primarily targeted at
chefs.
Nestle is the world’s leading food company. Since it was
set up by Henri Nestle to provide an infant food product, it has
been anointed with providing high quality, customer and consumer
focused products. If recent year it has focused on becoming a
nutrition, health and Wellnen company. Wellnen is about
supporting people to live more healthy lives (eg.) through the
development of probiotic yoghurts that helps to maintain the
balance of the digestive system. The company is a world leader in
research and development and Nestles scientists work in all areas
to create health and more nutrition’s food. Maggi is an important
brand for Nestle. It is a global brand – widely recognized as a
consumer and food services brand in continental Europe.
Nestle food services sell Maggi ‘A Natural Choice’ to
wholesale distribution companies on cash and carry. They follow
high standards to products and their nutritional content to meet
stringent food safety and labelling laws. In addition, members of
the public are becoming more knowledgeable and choosy about
what they eat, as a result of food scares and an inn ease in food
allugies, leading to even higher specifications.
Questions:
1. What is the CSR activity of Nestle?
2. What does the case study examine?
3. Bring out the recent focus of Nestle.
4. Finally what is the outlook of public?
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