photo credit: dbarefoot
How do you
manage all of
these?
(Tip: DON’T
have all of
them)
#HashtagHow
To
How to sell Instagram
version, but
applicable to all
Social
Media Best
Practices
Project
Social Media is
 Consumer generated media It is media that is
designed to be shared, sharing means that it is easy to
comment on, that it is easy to send, there are no costs
associated with viewing the media and last but not
least it is always available.
 Social media enables people to share information with
friends and colleges using the Internet
23% of children between
ages 0 and 5 use the
Internet & 82% use it on a
weekly basis
1 billion tweets are
650+million active
users on Facebook
50% log in to Facebook
day
posted per week
#1 online activity
per
460k new accounts are
created on Twitter
per day
YouTube has 490+million
users worldwide
92 billion page
views each month
400 tweets per minute
containing a YouTube link
78 million monthly visitors on
More video content is uploaded to YouTube
60 day period
in a
than the
three major U.S. television networks
created in
60 years.
Wikipedia
90 million users on
LinkedIn
Social Networking
 Social Networking is the use of communities to
engage with others: Facebook, MySpace, LinkedIn,
Twitter. Social Networking sites often include social
media tools to facilitate the interaction and
conversation
Social Networking
Friendship
• Keeping in
Touch
• Developing
new
relationships
Sharing
• Photos
• Links
• Interests
Community
• Causes
• Beliefs
• Advocacy
Why is Social Media important?
The average young American now spends every waking
minute – except the time in school – using a smart
phone, computer, TV or other electronic device
according to a new study from the Kaiser Family
Foundation. Those ages 8 – 18 spend more than 7
hours a day with such devices. And that does not
count the hour and a half that youths spend texting or
talking on their phones
16 to 24 year olds
 They have higher demands!!
 Growing up online has shaped how teens and young
adults receive, process and act on information. They
expect information to be brief, instant and always on
(there are no office hours)
Peer Endorsement
 The vast majority of people report the opinion they
trust most is from ‘someone like me’. For the first time
in our history, peers have bested the wisdom of experts
 Peer endorsement is the single greatest decisionmaking accelerant. Through Social Media, peer
influence cycles are happening at a velocity never
before seen. Decision making is clearly becoming
more social
How popular are Social Networks?
 According to the analysts at Hitwise, social networks
in general are more popular than search engines in
some parts of the world
 Facebook’s overall web traffic pulled ahead of Google’s
for the first time in the U.S. in March of this year.
 Facebook dominates the current crop of social
networks, accounting for the majority (55%) of all
social site visits. When compared to the wider web,
Google gets around 9.3% of all web traffic, while
Facebook captures just over 7%
Introduction to social media
Considerations for Business:
 36% of all social media users have posted about a brand or
product at some point of time
 61% of all social media users are willing to give feedback about
brands on social networks
 42% of social media users have had at least one direct
conversation with a brand on social networks
 85% of users were never contacted by a company or brand
despite posting a negative review about it
 82% of these people stopped doing business with the brand in
question as a result
Source: InSites Study 2012
JIMS / Social media and businss / Abhimanyu S.
Social media for business functions
 Marketing – The most obvious and common use of social
media in business. Works because almost every brand has a
section of target audience online today
 HR – Great for identifying and engaging with talent directly.
Also enables companies to showcase employee benefits and
culture to outside world
 Creative – Sharing enables art, copy and design teams to get
new ideas, learn new things and experiment
 Operations / Strategy – Sites like LinkedIn help in connecting
with domain experts who can share valuable strategic insights
 Business Development – B2B companies can use professional
networking sites to connect with prospective clients
JIMS / Social media and businss / Abhimanyu S.
Top social networks for business
 Facebook – Highest advertising revenue of all social media
sites; Ideal for lifestyle, apparel and luxury brands to build
presence and advertise on
 Twitter – Favorite rant corner for most consumers; micro
blogging feature takes away the pressure to be compelling or
grammatically correct
 LinekdIn – Must for serious businesses and companies looking
to mine data, manage knowledge or be ‘thought leaders’
 Blog – Still in flavor for serious or lengthier communication;
 Pintrest – Ideal for a design, art and pre media agencies
JIMS / Social media and businss / Abhimanyu S.
Social media and Return on Investment
 Positive
 Dell - $6.5 M in sales via Twitter
 Old spice – Increase in sales by 107%
 Jet Airways – Huge PR resulting into customer loyalty and repeat sales
 Negative
 Dominos ‘dirty food’- Sales down by 30%
 Gap logo change – Sales went down in two weeks
 United Airlines ‘breaks guitars’ – $1.6 M losses in ticket sales
JIMS / Social media and businss / Abhimanyu S.