C. J.’s WORLD Inc. Public Relations and Communications
Suite 902 Hotel President, Eulchiro 16, Jungku, Seoul, Korea
T +82 2 773-6421 F +82 2 773-6442 Seoul, Korea
www.cjsworld.co.kr
email cjcj@cjsworld.co.kr
May 28, 2013
Professionalism is Our Success
C. J’ s WORLD is a unique Korean PR firm with networks worldwide. Its services range from
Destination Branding to Cultural Exchanges, VIP Relations Marketing and World Bid Campaigns.
Founded in 1990 in Korea.
C.J.’s World is
CJSW
A unique Korean PR firm with worldwide networks.
As a front liner in Tourism and PR industry since 1990, CJSW is well respected and well known
as hard working firm. CJSW is initiative, creative, motivated, rapid adoption of new
techniques and self performing all the strategies.
Reflecting our firm’s mindset and adeptness at bridging cultural boundaries are client base that
circles the globe.
To support a client, CJSW reaches into its toolbox of strategies for only the right instruments.
Our staffs expertly establish marketing plan and strategy, launches press conferences,
workshops and promotional events and implements special coverage on TV, radio specials,
and leads media visits in the wide range. In particular, our stable network and strong
partnerships in media and travel trades in the market enable us to make our services more
effective and competitive than anyone else as unique Korea based consultancy.
Our professional experience from local and overseas markets brings global
application and guarantees a professional quality of service.
standards to every
Our Strength are
CJSW
Be with Market and being in the Industry
CJSW knows and stays in the market with daily contacts
Successful launches of overseas destinations in Korea
Strong ties with Korean media nationwide
Close working relations with travel agents, airlines & tourism industry
Pioneer of consumer marketing PR
Applicable Image and brand positioning of the destination in the market
Global networks
Experienced in PR & Marketing on destinations
Skillful and motivated staff with multilingual
Creative, initiative, motivated, and passionate with challenge
Initiate internet marketing (specially e marketing) campaign to support PR and Sales,
conduct various promotions with partners
• up dated by using trend tools SNS e.g. bloggers, Twiter, Face Book, strengthen
Road shows nationwide as well as at overseas Hong Kong and Malaysia
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Key Activities
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Destination Marketing & Promotions
Travel Trade Performance
Sales & Marketing campaign
Participation to local & overseas Travel Fairs
Public Relations
Advertisement
Olympic Bid Campaigns
Global campaign
Crisis Management
CJSW
Achievement
CJSW
Highlights for 5 years ….
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Press Tours Germany, Norway (2012), Austria
Participation to overseas travel fairs Tianguis Turistisco 2012 Mexico
Travel Mart, GTM Germany, NTW Norway , atb Austria .
Participation to local travel fairs KOTFA and Hana Travel Mart
On the occasion of Yeosu Expo : Trade promotions thru Norway Day
2012,
Mexday Day 1012 and German Pavillion
Greece Tourist Board PR & Advertising (2008)
Austria National tourist Office e Marketing (- 2010)
2010 Asia Road show Qatar Tourism Authority (HongKong Malaysia,
Korea)
IOC Evaluation team media inspection PyeongChang 2018 (2011)
2010 PyeongChang Olympic Winter Games Bid Global PR Planning and
its implementation
Recognition
CJSW
2011 Appreciation Plaque by Gangwon Governon
2011 Appreciation Plaque 2018 PC Winter Olympic Bid
Committee
2010 Decoration of Merit in Silver of the Republic of Austria
Government
2010 Appreciation Plaque 2014 PC Winter Olympic Bid
Committee
2005 Gold Medal 15 year of ANTO
2003 Appreciation Plaque 2010 PC Olympic Bid
Committee
2001 Citation Ministry of Sports & Tourism
2001 Tourism Person of the Year
2000 Gold medal of 10years service to ANTO
2000 Appreciation Plaque of Gangwon Governor
1998 Appreciation Plaque from Finnish Tourist Board
1999 Tourism Person of the Yea from TTJ
1997 UN IAEWP Ambassador of Peace
1996 Johann Strauss Gold Medal from City of Vienna
1995 Appreciation Plaque from Orlando Tourism Office
1994 Appreciation Plaque from SBS – TV
1991 Appreciation Plaque from Minster of Tourism
C.J’s World Clients
• 2009German National Tourist Office
• 2009Norway Tourist Board
• 2009Mexico Tourism Board
• 2006-2011 Magic Cities Germany and Munich Tourist Board
• 2010– 2011 PyeongChang 2018 Olympic Winter Olympic Games Bid Committee
• 1990-2010
Austrian National Tourist Office
• 2010
Qatar Tourism Authority
• 2010
Turkish Airlines
• 2009
2012 Yeosu Expo Bid Committee
• 2006-2009
Munich Tourist Office Representative
• 2002-2009
Gangwon International Sports Council
• 1996-2009
Finnish Tourist Board
• 2007-2008
Greece National Tourist Office
Global Refund Financial Group
• 2005-2007
PyeongChang 2014 Olympic Winter Olympic Games Bid Committee
Vienna International Airport “Open for New Horizons”
• 1996-2006
Scandinavian Tourist Board
• 2002-2004
PyeongChang 2010 Olympic Winter Olympic Games Bid Committee
• 2001-2003
SK ENRON
• 2001-2002
2001 Visit Korea Year Organizing Committee
• 2002
Seoul Metropolitan Government-City Marketing
• 1994-2001
Vienna Tourist Board
• 1995-2000
Austrian Airlines
• 1997-1999
Humber Ltd. Liechtenstein
• 1996-1997
Hungarian National Tourist Office
• 1994-1997
Portugal Travel & Trade Office
• 1990-1997
Hawaii Visitors and Convention Bureau (United States)
• 1990-1996
Orlando, Florida Tourism Office (United States) Representative
• 1990-1996
Philippines Department of Tourism
CJSW
C.J’s World has
CJSW
Goal
Overall ambitions are :
• To increase awareness of destination and its brand values in Korea
• To increase high-end Korean travel to destination
• To increase awareness and knowledge of destination products in Korea
market
Objects
The objectives are :
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To position as the preferred travel destinations
• To increase understanding of the importance of destinations in Korea
• To implement marketing promotions for destination branding in Korea
C.J’s World Networks
CJSW
Worldwide Networks
• Founding member of PR Boutique International http://prboutique.com
• Member of IPRA www.ipra.org
• Partner of Sunny Side Up - Japan www.ssu.co.jp
Intensive Networks
• Daily contacts right in the market with nationwide printed and electronic
media, travel industry, government, local foreign missions, and business
partners
• Advisory board of Korea PR Association www.koreapr.org
• Founding member of KPRCA www.kprca.or.kr
• Board member of Korea Finland Business Council www.kfbc.co.kr
Activity Highlight
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Public Relations
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Media Relations, Press Release,
Conference, Press Trips, Features
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Brand Marketing
Promotion & Communication
Global Campaign
Worldwide Campaign
Consulting
Strategic Development
C.J.’s World highlights in 2012
Norway Day 2012 _ June
Mr. Halvard Ingebrigsten, State Secretary of
Ministry of Trade & Industry visited Seoul &
Yeosu.
Introduced Norway with live connection with
Yeosu Norway Pavilion and folk dancers.
CJSW
MexDay 2012 _ Aug
Ms. Gloria Guevara Manzo, Minister of Tourism
made a presentation to actively promote Mexico in
front of 200 VIP & business executives.
Reception was followed by a Mexican traditional
dance performance.
Public Relations
Branding of Foreign Destinations
Cover Stories on Top leading Media both on Printed & TVs
Finland, Denmark, Sweden, Norway, Austria, Germany, Portugal
Press Conference for foreign destinations & …
Norway Norway Day 2012
Mexico MexDay 2012
Germany Luther 500
Mozart 250th Anniversary
Johan Strauss 100th Anniversary
Schubert 100th Anniversary
Austria 1,000 years celebration
Interviews
Governors, city major, Ministers, and VIPS
Global Summit of Woman Seoul Conference
Woman dignitaries from all over the world participated and
it brought lots of coverage
Fam trips both for the press and agents
Various world premier destinations with successful and wide publicities
CJSW
Public Relations
Press Conference
CJSW
Cover Stories
C.J.’s World covers…
Interviews
celebrities & press tours
CJSW
Marketing & Sales Promotions
e-Marketing
with portal site, bloggers, car and rail companies, mobile
Radio Quiz Consumer promotions
on SBS Power FM, KBS Radio inviting winners to each destination
Workshops, seminars, dinner functions
Conduct workshops, seminars, press conference, and participate travel fairs
local and overseas. Asia Road Shows
Consumer Promotion
with Lotte Department Store Greece photo exhibition and I park shopping malls plus
Credit Cards companies
Travel Fair & Travel Mart
participate local travel fair, invite Korean delegates to overseas travel mart
Sales & Marketing
Sales Caravan , individual sales calls
CJSW
Marketing Promotions
CJSW
Workshops, Seminars & Receptions
Workshops
CJSW
Global Campaign
CJSW
International Media Campaign for Bid
for 2018/2014/2010. PyeongChang Winter Olympic Bid
KBS Open Concert in Vienna, Austria
Bring whole orchestra and singers to Vienna to stage and broadcast on KBS TV regular program and in flight
entertainment on Korean Air year round
SBC TV 1st Anniversary RTW special quiz
Invite finalists of 20 members from 30,000 crowd, each to Finland, Orlando USA, Austria,
Sweden and arranged scholarship for one year
Wife Carrying Championship participation
send MBS TV together with candidate to participate as runner
Launching of Global Refund Korea
New Tax Refund system introduced to Korea
Global Campaign
KBS Open Concert in Vienna, Austria
CJSW
Int’l Media Campaign
for 2018/2014/2010 PyeongChang Winter Olympic Bid
Wife Carrying
Championship,
Finland
SBS TV 1st Anniversary RTW special quiz
CJSW is good with…..
CJSW
10 Reasons
Creative and innovative ideas
Proven experience with world premier destinations
Specialized in marketing promotions on destination
Intimate media relations
Close relationships with professional executives in tourism market
and travel trade
World class service and global standard mentality
Adoption of new techniques from overseas market leaders
Simple and quick decisions from final goals
Faithful , reliable and responsible performance on global standard
Bilingual professional staff to reach international market
C.J.’s World Co., Ltd.
Since 1990
President & CKO
Nancy C. J. Choi
Contact
Suite 902 Hotel President, 16 Eulji-ro, Jung-gu, Seoul, Republic of
Korea
(Zip Code 100-191)
☎ +82 2-773-6422
Fax. +82 2-773-6442
cjcj@cjsworld.co.kr www.cjsworld.co.kr
Global Partners
PR Boutique International
Sunny Side Up Japan
CJSW
CJSW Rolling stones
Nancy C. J. Choi
CJSW
President & CKO
As a front liner in the tourism and PR industry, Nancy Choi is well known and respected in her field as a hardworking career woman , from EWHA Womans University.
Her innovative ideas and creative marketing promotions have brought CJSW widespread recognition as an
international PR consultancy in Korea as well as in other parts of the world.
Her confidence and pride in profession is fueled by her nearly limitless energy and passion and has built her a
strong reputation in the travel and sporting media, with background of Airlines.
She holds influential roles in trade groups as the Chairwoman of the Association of Nation Tourism Office
Representative- Korea (ANTOR), and as Chairperson of International Public Relations Association 9IPRA) for
2007 and EWHA A& P the first Chairperson in 2003.
For her accomplishments, in March 2010 Nancy bestowed “Decoration of Merit in Silver” by Republic of Austrian
Government besides Johann Strauss Gold Medal in 1996 from the city of Vienna.
Nancy is the author of two books, one is travel essay entitled “What a Wonderful World’ in 1999
And again January 2010 her 2nd book is Business essay regarding World PR Stories
She was engaged with PyeongChang Winter Olympic Bid 2018,2014 and 2010 for 10 years to position the name
of PyeongChang thru global PR and media campaign.
She was also standing as Director Korea for Austrian National Tourist Office/Scandianvian Toursit Bnaord/Finnish
Tourist Board . For three years until 2000 as an Ambassador of UNIAEWP.
CJSW
Bridging the World
www.cjsworld.co.kr
www.prboutique.com
www.ipra.org
www.kfbc.or.kr
Copyright ©2012 CJSWORLD Ltd. Market Communications All Rights Reserved.
