CLASS: UG-SKILL BASED ELECTIVE 15A / 28 St. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIRAPPALLI – 620 002 SEMESTER EXAMINATIONS – APRIL 2015 TIME: 3 Hrs. MAXIMUM MARKS: 100 SEM SET PAPER CODE TITLE OF THE PAPER VI 2012 11UEN640602 MEDIA SKILLS SECTION – A Answer all the questions: 20 x 1 = 20 Choose the correct answer: 1. In electronic media, the outreach is more and audience are ______. a) Heterogeneous b) Homogeneous c) Men d) Women 2. Apart from broadcast stations, many announcers who work in industrials, also called ______. a) Print media b) Traditional media c) Corporate media d) Business media 3. A ______voice does not inspire the audience. a) Energetic b) Monotonous c) Pleasant d) Confident 4. ______takes your broadcast message from you studio room, encodes it as sine waves and transmits it as radio waves. a) Receiver b) Antenna c) Cable d) Transmitter 5. Radio primarily uses ______. a) Actions c) Documents b) Camera d) Voice Fill in the blanks: 6. ______media is less intimate in nature. 7. The term ______refers to one who communicates over the public airwaves. 8. The initial step in developing your tone is to ______yourself. 9. ______is used for uninterrupted power supply. 10. ______and sound effects should be used in Radio. State whether the following statements are true or false: 11. Electronic media provides the facility of recording and archiving the content for future use. 12. Announcers who are sloppy, unprepared or just plain boring usually get a promotion. 13. A laid back tone hamper the quality of your enunciation and emphasis on words. 14. Mixer allows the jockey to control various aspects of radio broadcast. 15. In Radio the audience can interpret message through body language and other non-verbal methods. Match the following: 16. Magazine - a) Body language 17. Radio 18. Television 19. Antenna - b) Spoken - c) Tonal variation - d) Language 20. Broadcast writing - e) Radio signals SECTION – B Answer all the questions: 5 x 4= 20 21. a. What are the various types of Media? OR b. Write a note on Electronic Media. 22. a. Explain the three main attributes of an Announcer. OR b. What are the responsibilities of an Announcer? 23. a. How to capture the audience’s interest with your voice? OR b. What are the bad vocal habits and how to overcome them? 24. a. Write a note on the Audio Chain. OR b. Write a note on Transmission Equipments and their functions. 25. a. Write a short note on Broadcast writing. OR b. Bring out the difference between Electronic Script Writing and Print Script Writing. SECTION – C Answer any FOUR questions: 4 x 15 = 60 26. Discuss the advantages and the disadvantages of Traditional Media and Electronic Media. 27. What are the areas of specialization in the field of Announcing and how will you prepare yourself to be an announcer? 28. What are the various ways of developing the voice to be an Announcer in the Media? 29. What are the essential things to setup a radio station? 30. Explain the essential rules to write good Radio Scripts. **************