“The online video marketplace is still very young,
and we are on the verge of a new era of marketing
with the rise of real-time video and social media.
For business, it's grown beyond just being about
numbers of times the video is viewed, it’s now about
engagement and reach. It's no longer a piece of a
businesses online marketing plan—it’s at the core of
an overall strategy.”
—Larry Kless
President and Founder of Online Video Publishing
Who We Are
• 28 years in the Quality business
• TechnorazziLIVE
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Business Model Shift
• What is “new media?”
• Live broadcasts are integral to
extending and connecting publishers’,
advertisers’ and subscribers’ reach
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The Finished Production
From a recent live broadcast
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Live Broadcast Demo
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Applications of Live Broadcasts
• Product announcements
• Educational / training series
• Help your user base with “best
practices”
• Hardware demonstrations
• Software demonstrations
• Case study applications at customer
sites
• Internal communication
• e.g. Global sales team gatherings
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Synergy of All the Ingredients
Project
Mgmt
Technology
Choreography
Live
Broadcast
“Lights,
Camera,
Action!”
Marketing
Artistry
Message
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Targeted Lead Generation
• Facts:
• Clients can get more leads from a live video broadcast
than from a trade show at a fraction of the cost.
• The advertiser’s cost per lead is less for a live broadcast
than for a customer site visit.
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Technical Architecture
Broadcast Station
Set
ISP
The
Internet
Viewer’s Browser
Content Deliv Net
Our Website
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Lessons Learned
•
Our first broadcast…
•
•
Risk management, fallback modes,
and system and personnel
redundancies
Tests and experiments
•
•
•
“Success lies on the far side of failure”
Change just one thing and you affect 20 others… 10
you know about, 10 you don’t!
Pricing model
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Where We’re Headed
• Cutting the cord
• Partnering with other magazines to
share live broadcasting technology
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Press Resources
• www.qualitydigest.com/IMTS2010_press
• Press release on TechnorazziLIVE
• TechnorazziLIVE promo video (the one you saw playing before the
press conference)
• TechnorazziLIVE data sheet
• This PowerPoint
• Recent live broadcast recordings
• Quality Digest media kit
• Come see us at E4848
• Hexagon demo Thurs 1PM E5115
• Quality Digest
• Mike Richman, Publisher
• mrichman@qualitydigest.com
• 530.893.4095 x1003
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