Ivan G. Rubin, BSA-1
UNIT 1
LEARNING ACTIVITIES
Do it!
I. Multiple Choices. (Locally Adopted Communication Terminologies in Broadcast
Industry)
Directions. Choose the best possible answer and mark with an X on the space provided
the letter representation of your choice.
1. Improvise material by speaking line not written in the script is...
X a. ad lib
b. scripted
c. address
d. addenda
2. The word or signal at which speed, sound or music is to begin refers to...
a. cue
b. on-air
c. stand-by
X d. none of the choices
3. Action warning cue means...
X a. standby
b. be alert
c. on target
d. audition
4. To test talent prior to selection and hiring, the term is...
X a. screening
b. audition
c. camera read
d. cueing
5. It refers to that period of time between 10:00 to 2100GHT (6:00,11-5:00 Local Standard
Time).
X a. nighttime
b. afternoon
c. daytime
d. none of the choices
6. Association of broadcast owners and practitioners of the broadcast industry:
a. KB
X b. KBP
c. KAMPI
d. KKK
7. It is the written record of the station’s daily broadcast schedule performance.
X a. station log
c. certificate of attendance
b. broadcast contract
d. program promotions
8. The transition from one musical number to another without pause or announcement:
X a. segue
c. fade-up
b. stretch
d. fade-in
9. Paid broadcast advertising message:
a. public service broadcast
c. print ad
b. dev com
X d. commercial
10. Hours of a station’s broadcast schedule attraction, the peak audiences is...
a. 12:00 noon –1:00 PM
X c. 5:00 AM – 7:00AM
b. primetime
d. none of the foregoing
11. call to halt means...
a. cue
X c. standup
b. stand by
d. out-cut
12. It refers to that period of time between 21:00 GHT to 10:00 GHT (5:00 AM – 6:00 PM
Local Standard Time).
a. daylight saving time
X c. daytime
b. nighttime
d. none of the foregoing
13. A broadcast, which originated outside of a station’s studio is...
a. taped broadcast
c. live broadcast
b. recorded broadcast
X d. remote broadcast
14. Right on time means...
a. OK
b. on target
c. cut
X d. on the nose
15. A radio or television performer, who provides program continuity and delivers
commercial and other announcements is referring to the...
a. singer
c. stretch
X b. announcer
d. station manager
16. Go slow and take time means ...
a. segue
c. stretch
b. fade-in
X d. fade-up
17. Actual broadcast; is not a recording because it is...
X a. live
c. telepathy
b. remote
d. none of the foregoing
18. Original audience transmission techniques utilizing frequencies from 525 to 1, 705
kilohertz subject to atmospheric and local signal interference refers to...
X a. AM
b. amplitude modulation
c. medium frequency
d. none of the foregoing
19. The band frequencies extending from 88 to 108 megahertz refers to
X a. frequency modulation or FM
c. amplitude modulation or AM
b. television
d. all of the foregoing
20. It means a holder of a license from a broadcasting station from the National
Telecommunications Commission:
a. technician
b. ECE
X c. licensee
d. none of the foregoing
II. Objective Test – Recognition Type: Cluster Variety (Ethical Bases)
Directions. Before each number write TRUE if the definition/explanation/elucidation is
correct and write FALSE if it is wrong.
1. ethics is
TRUE 1. defined as a set of accepted professional standards of conduct;
TRUE 2. the discipline dealing with what is good and bad and with moral duty and
obligation;
TRUE 3. a system of moral values and principles;
TRUE 4. referring to the principles of conduct governing an individual or a group.
2. freedom of the press is
FALSE 1. not to be guarded as a vital right of mankind;
TRUE 2. the questionable right to discuss whatever is not explicitly forbidden bylaws;
TRUE 3.in reference to the inclusion of the wisdom of any restrictive statute;
FALSE 4. freedom from all obligations except that of fidelity to public interest.
3. independence is
TRUE 1. freedom form all obligations except that of fidelity to public interest;
FALSE 2. free from opinion or bias of any kind;
TRUE 3. promotion of any private interest contrary to the general welfare, for whatever
reason, is not compatible with honest journalism;
TRUE 4. Partisanship, in editorial comment, which knowingly departs from the truth,
does violence to the best spirit of American journalism; in the news columns, which is
subversive of a fundamental principles of profession.
4. government includes the
FALSE 1. natural and juridical persons unless the context indicates otherwise;
TRUE 2. national government;
TRUE 3. local government;
TRUE 4. government-owned or controlled corporations, and the subsidiaries.
5. public officials
TRUE 1. include elective and appointive officials and employees;
FALSE 2. are persons who owns directly or indirectly, shares of stocks sufficient to elect
a director of a corporation;
TRUE 3. are whether or not they receive compensation, regardless of amount;
TRUE 4. include military and police personnel.
III. Objective Test – Recognition Type: Morse Type of Test
Directions. Choose an item from column A that matches to two (2) of the items in column
B. In column B, choose three (3) items which do not belong to the group. Your answer is
a letter and two (2) numbers. Note (3-point each item)
Column A
B, 3, 4, 5 1. A. student journalist
Column B
1. refers to the issue of any material in
communication that is independently
published;
B. student publication
2. meets the needs and interests of the
studentry;
C. editorial board
3. composed of the studentry, administration,
faculty, and non-faculty personnel;
4. an institution for learning
5. is an oral communication
A, 1, 2, 3 2. A. gift
1. means their spouses and unmarried
children under eighteen years of age;
B. loan
2.includes natural and juridical persons
unless the context indicates otherwise;
C. substantial stockholder
3. manifests by deeds the supremacy of
civilian authority over the military.
4. refers to a thing or a right to dispose of
gratuitously, in favor of another who
accepts it;
5. It shall not include an unsolicited gift of
nominal or insignificant value not given
in anticipation of, or in exchange for, a
favor from public official or employee.
B, 3, 4, 5 3. A. fair play
1. sound practice makes clear distinction
between news reports and
expressions of opinions;
B. impartiality
2. news reports should be free from
opinion or bias;
C. decency
3. good faith with the readers is the
foundation of all journalism worthy of
the name;
4. should be fully warranted by the
contents of the articles;
5. every newspaper is constrained to be
truthful.
A, 2, 3, 4 4. A. sincerity, truthfulness,
accuracy
1. headlines shall be fully narrated by
contents of the articles which they
surmount;
B. impartiality
2. should not include private rights or feelings
C. decency
3. should not publish unofficial charges
affecting reputation;
4. right practice demands the giving of such
opportunity in all cases of serious accusations
outside judicial aspects;
5. good faith with the readers is the foundation
of all journalism worthy of the name.
A, 2, 3, 4 5. A. relatives
B. persons
1. includes bilas, inso and balae;
2. means their spouses and unmarried
children under eighteen years of age;
C. substantial stockholders
3. includes the national and local
governments;
4. includes elective and appointive
officials;
5. refers to any and all persons related to
public official or employees within the
fourth civil degree of consanguinity or
affinity.
IV. Objective Test – Recognition Type:
(Principles/Development in Communication)
Designed
True-False
Test
Directions. On the space before each number, write the symbol “+” if the statement is
TRUE and the symbol “-” if it is FALSE. (Note:2-point each number)
- 1. Development communication can be regarded as a model of communication for
all its nobility and potency, cannot of itself develop a country and its people.
+ 2. It helps by the foundation or to help created the mental or psychological
environment wherein people can develop themselves.
+ 3. Growth communication must serve people not to manipulate to mold or build their
clients but to inspire them to mold themselves.
+ 4. It is founded on an idea in communication.
- 5. Development Communication does not seek to place all media of social
communication in the service development.
- 6. This communication is an objective one and thus, it is a very subjective word.
+ 7. Development communication is an integral element in any development model.
- 8. This communication can be what it is in support of development unless it ultimately
becomes a process.
+ 9. Advance communication is very much value-laden one uses it to represent for
purposes of good communication.
- 10. In progressive communication, people could hardly communicate to development
the way commercials get people to buy something because of some local terminologies
depending on the multicultural settings.
ASSESSMENT
I. Multiple Choices.
Directions. This is to test your knowledge on communication. Choose the best possible
answer and on the space provided, mark with an X the answer that corresponds to the
letter representing your choice.
1.
a. Communications
communication.
aimed
b. Communications
communications.
aims
c. Communication
communication.
aimed
toward
toward
towards
development
development
development
is
called
developmental
are
called
developmental
are
called
development
X d. Communication aimed towards development is called development communication.
2.
a. The programming effort is to provide a marketable product for the sale effort.
b. The programming effort are to provide a marketable product for the sales efforts.
X c. The programming effort is to provide a marketable product for the sales effort.
d. The programming efforts is to provide a marketable products for the sales efforts.
3.
X a. As long as there are human beings, there is communication.
b. As long as there are human beings, there are communication.
c. As long as there is human being, there are communication.
d. As long as there is human being, there is communication.
4.
a. In a developing country, the importance of mass media cannot be surpass.
b. In a developing countries, the importance of mass media cannot be surpassed.
c. In a developing country, the important of mass media cannot be surpass.
X d. In a developing country, the importance of mass media cannot be surpassed.
5.
a. Radio is more portable and comparatively cheapest.
b. Radios is more portable and comparatively cheapest.
c. Radio are more portable and comparatively cheaper.
X d. Radio is more portable and comparatively cheaper.
6.
a. Right now, the broadcast industry stands unity in its commitments to national
development and the people.
X b. Right now, the broadcast industry stands united in its commitments to national
development and the people.
c. Right now, the broadcast industries stands united in its commitments to national
development and the people.
d. Right now, the broadcast industry stand united in its commitments to national
development and the people.
7.
a. A good newscast is a person with a relatively pleasant speaking voice.
b. A good newscaster are a person with a relatively pleasant speaking voice.
X c. A good newscaster is a person with a relatively pleasant speaking voice.
d. A goods newscasters is a person with a relatively pleasant speaking voices.
8.
a. Radio are the most effective mediums of communication.
b. Radio is the most effective medium of communication.
c. Radio are the most effective mediums of communication.
X d. Radio is the most effective mediums of communications.
9.
a. Radio allows for routine activities without any lost of concentration.
X b. Radio allows for routine activities without any loss of concentration.
c. Radios allow for routine activities without any lost of concentration.
d. Radio allow for routine activities without any loss of concentration.
10.
X a. Man communicates because he lives with other people.
b. Men communicates because he live with other people.
c. Man communicate because he live with other people.
d. Man communicate because he lives with other peoples.
II. Recognition Type. Simple Recall
Directions. Fill in the blanks with the correct answers.
Verbal communication 1. A term, which refers to the most common form of daily
communication.
Recognizing another person exists 2. This refers to the most basic form of interpersonal
communication.
Dyadic Communication 3. These capabilities are required in communicating well in a
dyad.
Oral Communication 4. This pertains to the aptitude where communicators must know
how to start and end the conversation, how to make themselves understood, how to
respond to the partner’s statements, how to be sensitive to their partner’s concerns, how
to take turns and how to listen.
5. A term, which exemplifies shyness or reluctance to interact in communication.
Persuasion 6. The process of convincing others that one’s ideas or views are valuable
or important.
Primary group 7. A term in communication, which may also occur in families, clubs,
religious groups, etc. What do you call these groups?
Small Group Dynamics 8. This stint comes into play in a small group that improves
dynamism towards building such a relationship.
Public 9. This kind of communication occurs with larger groups as well, such as when a
speaker gives a talk to large crowd, etc.
Medius 10. A Latin term of the word medium
Ts’ai Lun 11. A Chinese court official who first made a paper
Newspaper 12. The first light weight medium
Johannes Gutenberg 13. He was acclaimed as the “Father of the Printing Press.”
Duplicating machines 14. A technology that made document duplication easier.
Typography 15. A kind of publishing in newsletters, newspapers or magazines for
medium-sized audiences which developed during the spread of computer-based word
processing and graphic design.
Benjamin Franklin 16. The first postmaster general of the US
Samuel Morse 17. The first inventor of telegraph
Rail Transportation 18. These were established across the US so that rail roads could
set regular and consistent schedules as trains moved across.
Baudot’s machines 19. A system that eliminated the need for coding and decoding of
messages
Alexander Graham Bell 20. The Scottish-born American inventor of telephone
Bell Telephone Company 21. An extra-ordinary business company inventor created
through the auspicious work of the telephone
Elisha Gray 22. A contender of Bell who intended to patent the first telephone inventor’s
work
Guglielmo Marconi 23. The first person to invent a true wireless radio
Philo Farnsworth 24. The great inventor of television
Konrad Zuse 25. The inventor of the first fully functioning electronic computers
III. Essay.
Directions: An analytic mind and the ability to express pointers clearly are important
assets of a good communicator. Answer the questions below as you can.
1. What do you consider as the most important asset an announcer must possess in order
to be worthy of his profession? Why?
Answer:
The most significant attribute I believe an announcer should have in order to be
worthy of his job is outstanding interpersonal skills. It is not difficult for an announcer to
have this sort of asset since it is very crucial for an announcer to know how to
communicate and be social with his audience so that they will have an interest in listening
to him as well as being entertained and feeling like they were a part of the show. As he
possessed this characteristic, additional qualities such as confidence, clear speech, and
other abilities would be able to inherit into him. He has the opportunity to prove how
dedicated and worthy he is of the work he has.
2. Give a brief explanation why radio is considered a powerful and potent medium or
communication in comparison with the other media.
Answer:
Radio is a powerful and potent medium compared to other media because it is
instantaneous, since news can be conveyed more rapidly on radio than in newspapers or
on television due to the technology's simplicity. It is accessible since you can listen to the
radio from anywhere. You may listen to the radio in the fields or in the automobile. While
you listen, you may also do other things. It is also inclusive, as radio can reach the vast
majority of people, including the impoverished, the disenfranchised, and those who are
unable to read or write.
3. Please enumerate what you believe are your responsibilities if you should put yourself
on the shoe of a broadcaster to the following:
3.1 Your own self
Answer:
I believe that my responsibilities if I were a broadcaster are;
•
•
•
•
•
manage my time well
check how well my learnings
to be creative
have a good manner
to be energetic or active
3.2 The station (radio or television) you will represent (if employed)
Answer:
I believe my responsibilities as a broadcaster in my station are;
•
•
•
•
•
understand spoken information
deliver the accurate and factual news only
understand written information
respect co-workers
follow the station’s rules given
3.3 The community that you broadcast to...?
Answer:
I believe my responsibilities as a broadcaster to the community are;
•
•
•
•
•
know how to interact and entertain people to listen
listen to others and ask questions
speak clearly so listeners can understand
show how important their presence is
aware of other’s reactions