Unit: 10 Business Communication Business Communication and Religion • Business communication depends on successful exchange of insight between two entities. • If communication from one end is confused, not clear, or ignorant the communication fails and both the parties may suffer. • In a business, you may need to communicate with people from different cultures, religions, and regions of world. Giving importance to religion for better communication not only increases the effectiveness and efficiency regarding organization's business communication, but also provides several other benefits to the organizations. For example, it may result in followings: • Enriched job satisfaction and employee morale • Retention of value human resource • Boost in productivity • Increased employee loyalty • Decreased level of stress on employees • Opportunities to explore new markets with diverse demographics • Avoiding legal challenges and law suits Communication and media in Islam • Islam being a religion with complete code of life guides its adherents through the communication manners. • The communication manners are a reflection of the Islamic culture and its characteristics. Followings will help to understand the relation of communication and Islamic culture • Values of Islamic culture • Characteristics of Islamic culture • Communication manners in Islam • Communication in Islamic history Values of Islamic culture When we talk about the values of Islamic culture, followings would be the main pillars of Islamic values: • The Aspiration for Islamic Unity • Pursuit of Social Justice Characteristics of Islamic culture Characteristics of Islamic culture include: • Practicality • Retrospective • Expressivity Communication manners in Islam • In the light of Islamic values, there are some communication manners being taught by Islamic teachings. These mannerisms require Muslims to be careful while communicating through any channel, and use appropriate communication tools. The communication manners include: • Be truthful • Avoid loose talk / Backbiting • Not shouting or losing control during communication • Avoid cursing / foul language Communication in Islamic history • Communication as a tool has always been always there in Islamic history. • Islam is essentially a communicative subject; it is essentially a message descended from God to the human kind and anyone who accepted this message will become responsible to transfer it to others. • Islam focuses on transferring a specific value-based message with the intention of drawing the attention of the audience towards the true source and nature. Internet and Islam • The authority has imposed various restrictions on the online information, especially Yemen, Saudi Arabia, U.A.E inflict control through proxy servers, devices that are interjects between the end-user and the Internet so that the filter and block particular content. • Internet contains several unwanted content which Islam does not permit. Business ethics and communication • Islam is practiced all over the world by billions of people and businesses being conducted in Muslim countries need to comply with the business ethics of Islam. • And religion or the culture does affect the businesses in the Muslim world Some of the business ethic of Islam may relate to: • Meeting • Attire for Men • Cultural expectations from Women • Greetings • Working Days Today we discussed: • Communication and media in Islam • Communication and Islamic culture • Internet and Islam • Business ethics and communication List of References: • Udeani, C, (2008), Communication across Cultures: the Hermeneutics of Cultures and Religions in a Global Age, The council for Research in Values and Philosophy, Washington D.C. • Islamic Radio & Television Union (2009), Islamic Communication; From the Beginning up to Now. Iran: www.irtvu.com