Job No.
Project Manager / Designer
For office use
For office use
Marketing and Communications Brief
External Relations & Communications raises awareness of University services, projects and news with a range of
stakeholders including prospective and current students and staff. Please discuss your project with us early to
ensure that we have enough time to develop and deliver the right marketing and communications tools for you.
We generally require at least 3 – 4 weeks’ notice for most jobs and longer if your request is complex.
Please complete this form for all requests (including quotes and reprints) and return it to: marketing@napier.ac.uk
This provides the basis for discussion to finalise your brief. You may not have all the answers yet but please
provide as much detail as possible so that we can provide a timely and efficient service.
Our commitment to you:
 to provide advice and services including: design for print, digital and web; marketing consultancy; public and
media relations; internal and corporate communications; publications; photography and film;
 to offer clear, responsive communication and realistic recommendations based on resources and deadlines;
 to provide limited proofs for approval before work is completed and signed off. Please note that two rounds of
revisions is industry standard and any more than that may delay your project and increase the final cost;
 to welcome your feedback and aim to continually improve the services we offer.
What we ask from you:
 to involve us in your project at an early stage and communicate your objectives clearly;
 to be available to comment on and approve work to avoid delay (personally or via an alternative contact).
Note: because there is a high demand for our services, we are prioritising work which fits within the
University's strategic objectives, with a focus on student recruitment, internal communications and strengthening
our academic/research profile. If your request does not fit within one of these areas, we may recommend the use
of external suppliers (such as freelance graphic designers) who have been procured by the department.
Project title:
Delivery deadline:
Date of sending brief:
Main contact:
Tel:
Email:
Room and campus:
Alternative contact (when main contact unavailable):
Tel:
Email:
Room and campus:
Budget code:
Name and title of budget approver e.g. dept head:
(work cannot commence without budgetry approval)
Budget available:
Project aim:

Why is this work required and which strategic
objective does it fit into:
 Growing our academic reputation
 Delivering an excellent personalised
student experience
 Internationalising our work
 Building innovation, enterprise and
citizenship
Target audience profile:


Target audience: e.g. school leavers
Preferred channel: e.g. email/post/phone
Key messages:
What do you wish to say to your audience?
What is your call to action? e.g. contact us/see
website for details/come to our event/apply now
Content:




Will finished text be provided or will you
require writing/editing assistance?
How long is the text?
What must be included? e.g. logos,
images, diagrams, illustrations, maps,
photos, case studies, quotes or tables
If proposing a film, consider questions or
script for video.
Source of images:



Do you have existing images we can use?
Are there suitable images in the
University’s Image Bank?
www.napier.ac.uk/imagebank
Do you require photography services?
Style:
Are there any existing marketing products we
should take into account to ensure consistency?
If so, please provide examples.
Marketing and communications channels requested (We may review and make recommendations):
Marketing / advertising
Print:
Digital:
Other:
Graphic design
e.g. Products and quantities:
Publications
e.g. Products and quantities:
Website
e.g. New web-pages:
Web-pages updates:
Microsite:
Banners:
Social media
e-newsletters
Internal communications
Media relations
Stakeholder communications
Photography
Location:
(NB a visit may be required to ensure suitability)
Subject of photography:
Model’s name, job title, email and mobile number:
Film
Location:
(NB a visit may be required to ensure suitability)
Interviewee’s name, title, email and mobile number:
Use of film: e.g. YouTube / Facebook / website /
DVD / Presentation:
Market research
Refer to Nicola Kivlichan
Other requirements/comments:
Events/ Alumni relations
Location/key dates:
Refer to Leigh Dilks