Fall 2015 IB Intern Projects Chemtech International Inc Global Marketing Associates Professional Services PA Welcoming Center Medical Devices Devon International Group • Company profile: Chemtech is an international distribution company specializing in manufacturing process equipment, sustainability and "green" products, oil and gas safety products • Project area of focus (marketing, research demographics, customer innovations, etc.): Digital Marketing • Project objective: We would like to increase our social media reach. We currently have accounts on LinkedIn, Twitter and Facebook. We would like to have more daily postings on these channels about our products and industries we serve. • Project results: To obtain more followers on social media and have people share our content. • Metric to measure results: Increased followers on Twitter, LinkedIn and Facebook. Increase in organic search results. • What this result looks like to you: • Special characteristics of the intern needed: Looking for someone who is creative and has a good background in social media and content marketing. International Marketing Intern: Online marketing research to identify potential distributor customers worldwide Building and management of customer database Assistance with targeted online marketing campaigns Creation of marketing public relations new releases and newsletters direction at customer base Possible international marketing consulting research on a project basis Other responsibilities as required. Helping client companies navigate the Port Authority in exporting products Building supply chain solutions for client companies 1. Engineering 2. Sales 4 to 5 interns 3. Genetics 4. Administrative assistant 5. New Product launch Sales position description Description Tasks Characteristics Pharmacogenomics (PGx) is the study of a person’s unique genetic makeup to determine their ability to metabolize drugs into their active forms. 1. Develop an understanding of the product. 2. Master the presentation materials to use on sales calls. 3. Make sales connections and sales calls. Entrepreneurial spirit Resilient Good communications skills Creativity in finding solutions 1 Mode of Work Required Background Compensation Plan Time Requirements Remote – mostly; King of Prussia area Interest in people and sales Commission-based Full or half-time Administrative Assistant position description Description Manufacturing Arctic Air Technology services International Water Company Services ETS Pharmacogenomics (PGx) is the study of a person’s unique genetic makeup to determine their ability to metabolize drugs into their active forms. Tasks 1. Understand product value. 2. Set up sales meetings. 3. Track and communicate administrative details. 4. Develop networking opportunities for sales people. 5. Facilitate marketing activities. Characteristics Entrepreneurial spirit Detail-oriented Great communication skills Creativity Results-oriented Mode of Work Some remote and some onsite; King of Prussia area Required Background Interest in details and organizing people Compensation Plan Hourly pay Time Requirements Full or half-time We are expanding our ecommerce presence and I would greatly appreciate someone who could help with that strategy- google search words and streamlining our drop ship programs. I would also love assistance with sourcing Chinese vendors- anyone who speaks Mandarin would be great! Need travel to York, PA, as needed. One avenue we have not even begun to develop is that of ‘social media’. Personally, I am active on Linked In and a few African news sites, but the Facebooks, Twitters, InstaGrams, MySpaces and so on, I pay absolutely no attention to. Someone with a commercial sensibility, an interest in International Trade and proficient with Facebook, Twitter and Instagram would positively be a strong candidate, and most probably get the position. My Marketing Manager, Barb Harman, will work closely with the intern so as to ensure optimal results. Realizing, of course, that ‘social media’ creation can be accomplished from virtually anywhere, I feel that a minimum of 1-2 days per week here in the office, working with Barb and/or myself, would add an immersive effect. Project area of focus (such as marketing, research, coding, social media, training, etc.): Operations and administration; recruiting, management and ongoing relationship building with the ETS global test center network. Project objective: Assist with communications related to the recruiting, on-boarding and management of test centers around the 2 world. Project goal: Successfully process test center applications within 60 days. Assist with communications between prospective test centers and ETS, assist with processing applications, requesting and processing information and resolving issues with in-process applications, complete the application process. What the outcome looks like when complete: Successfully processed test centers applications, completed within 60 days of initial application submission. Test centers register for administration dates so they are ready to administer ETS assessments. Intern requirements (strengths, skills, mode of work): Strong communication skills with bi-lingual ability (French, German, Spanish, Portuguese, Hindi), strong process orientation, attention to detail, proactive follow up with several internal and external stakeholders. Medical devices Devon International Group Market Research on product(s) ready for market: pricing, route to market, and competitive analysis. Establish a market entry and maintenance strategy for products ready for market. Determine best route to market: Via internal infrastructure: sales, sales management, etc. Via partnership Direct to user/payer for service Via world (emerging) markets Medical devices Technical Vision Technology Gauze International market research, establishing an international presence Manufacturing Pacproinc Overall Purpose of the Role – 2 interns The role of the college intern is to provide study and research opportunities for students interested in interacting with and learning about a start up community that is working in a globalized setting. Conducting research on key country and regional healthcare facilities around the world will enhance the candidates’ knowledge about varying levels of quality, credentialing, and transparency within every healthcare system around the world. The intern will actively research public, private and military hospitals around the world as well as the systems within which they operate by focusing on select countries in every continent. I will have a new website ready in July and I'd like for us to post articles on aspects of healthcare in different countries. I will need someone to do a write up on healthcare in a variety of countries so if someone is willing to research unique aspects of healthcare in Bangladesh or Bolivia or Bulgaria, sure! I figure posting one country per week will allow us to go through the entire world in about 4 years. Specifically in-process packaging: place paper or plastic film under or wrap around food portion(s) and stack the portions for further packaging. Fully automatic (no operators required except for periodic loading of paper rolls) er inventory, training, social media, etc.): consolidation of current market research along with new market research provided by USCS and WTCGP. Define marketing strategy and develop a plan for executing strategy. To organize the company’s export strategy into executable segments with recommendations for resource allocation and budgets based on market potential. Goal: add productive distributors and sales agents in targeted regions. Metrics: sales measured against potential sales for each region. 3 Services Global Bilingual Services Technology MVPease Offshorent increase export sales to 50% of total equipment sales (currently 25%) ts: Highly organized, effective researcher that understands how to find information using foreign search engines and governmental resources. Excellent communication skills (written/verbal). Technical aptitude to understand our technology and identify potential applications. Translation Services, developing international markets A) MVPease: You have the description I sent you. Please let me know if you would like me to resend the description Project: Conduct a study of angel group across the country that would be interested in referring services to a company that specializes in MVPs (Minimum Viable Product) Objective: Conduct study of Angel organizations to determine feasibility of our model Goal: Identify Angel groups around the country that would see benefit in referring qualified entrepreneurs to us Function: Write report. Will also be useful to publish an article out of it for the industry External facing. Interface with 50 Angel groups. Outcomes Expected: Qualified leads for MVPease, Study of how many start-ups get funded and why or why not B) Offshorent. Social Media Marketing intern. This person will analyze, come up with social media creative strategies and content to establish a new, unique outsourcing model in the industry. Medical Device CurveBeam Build a market research profile for companies in the intern’s home country, language skills required Manufacturing Zodiac Aerospace Project Area Of Focus: Marketing is the project area of focus. This will ultimately result in providing marketing material that will allow us to offer solutions utilizing our existing (or slightly modified) product for wild fire mitigation, disaster relief (droughts, floods, emergency water supply), fracking (sand capture, water storage), etc. Initial scope will be limited to a single defined area. Project Objective: The project objective is twofold. First; based on the new market space identified, research existing issue areas within the new market space that our current products could address. Second; using the data captured in the first item above create marketing information (working with Company engineers) which can then be organized and presented as solutions to potential new customers/agencies in the market space. 4