Business Plan by Team Annapurna Catering Services
The Business Idea
Name of the Business and Tag line and Logo
Competition and USP
Marketing Plan
Market Research
Unit of Sale
Cost of Sale ( Per Student)
The whole Idea comes from the fact that the areas
around a suburb is rapidly growing, most of the
BPO’s are setting up offices and Centers and over
and above huge housing complexes are being
developed. By year end hopefully these developed
areas will have occupancy. Food and Catering is
one service that has huge demand in the
conditions our Mumbaikars live…paucity of time is
one another factor that prompted the group to go
for this kind of business.
Annapurna – Your Own Food Court.
This category has huge competition but at the
same time offers huge scope for new entrants too.
Every One is our customer from a two year old to
the oldest – we cater for all categories and from
Poorest to the Rich. Hygiene is one thing everyone
talks about and if projected hygienically – the USP
works….
Tie up with these offices for regular supply and
also through distribution of pamphlets, Displays
boards at the entrances of each of the complexes.
Distribution of Menu Cards to each office canteens
and also with HR person of each office. Organizing
a visit to our catering service to project the point
of Hygiene. And obviously through word of
mouth. Naming each of the items on menu very
creatively – creating interest in Menu card and
curiosity to know the item.
The research showed that the complexes that are
being built for Commercial purposes – will house
BPO’s and large size business house having a staff
strength ranging from 200 to about 2000. Most of
them being will be having a Canteen – which will
only be catering to Tea/Coffee, Soft Drinks and
light snacks. The lunch and food gets ordered
through tie ups with various supply houses. The
staffs have spending capacity and almost 30% are
migrants and dependent on outside food on daily
basis. We will be different and will offer various
services including Home Delivery, Delivery for
Parties and Picnics with customized cuisine.
Per Customer and we average about Rs. 150/- per
head.
Approximately Rs. 80 per Customer. It is consists
Business Plan by Team Annapurna Catering Services
Startup Cost
of cost of serving of 4 pieces of bread, two curries,
one bowl of rice, one bowl of lentil curry, curd.
Worked on cost of making all these, inward
transport cost, cost of cooking etc.
Rs. 600,000/Start Up - One Time
Items
Amount
Deposit for Place
1,00,000
Creation of Kitchen
75,000
Licencing
20,000
Cooking Range
75,000
Cooking Utensils
50,000
Exhust Fan
7,000
Water Connection
3,000
Fire Fighting Equipment
10,000
Gas Connection
3,000
Storage Racks
16,000
Storage Tins
25,000
Water Filter
Pest Control - Special
Category
12,000
Lighting
10,000
Furniture
12,000
Supply Utencis
50,000
Promotion
22,000
Roti Making Machine
1,00,000
10,000
Business Plan by Team Annapurna Catering Services
Total Startup
Sourcing of Startup
Fixed Costs
Risk Factors
Future Plans
6,00,000
Depreciation/ Recovery (5
10,000
yrs)
p.m
Self, Family, Friends and Bank Loan
Self – Rs. 200,000/-, Friends & Family Rs. 200,000,
Bank Loan Rs. 400,000/- ( Total Rs. 800,000)
Rent, Electricity, Salaries, Telephone, others and
depreciation Rs. – 1,02,,000
 From Competitors
 Labour in Demand
 Deterioration in Quality – non consistency
of food
 Shortage of Supply
 Delay in Project Developments
Mitigating Factors…
1. Already orders worth 130 per day in
hand
2. My break even is about 53 meals per day
3. Back up already created for Chef.
4. Trainees will be appointed and provision
in fixed cost made under salaries
5. Total self-involvement in quality check
6. Regular feed back and changes in
combinations to keep with taste of the
people.
7. Surprise items on Fridays - Free
Creating Delivery system – thus should be able to
reach till a distance of 20 km radius.
Transportation Provision.
Business Plan by Team Annapurna Catering Services
Profit & Loss for the 13th Month
Particulars
Units
Amounts
Revenue from Sales
2,860
4,29,000
Cost of Good Sold
2,860
2,28,800
Gross Profit
2,00,200
Fixed Cost for the
Month
Salaries
Rent
25,000
Electricity
3,000
Water Chgs
1,000
Pest Control
750
Stationery
250
Advertising
4,000
Telephone
4,000
Interest
4,000
Fixed Cost……
1,02,000
Depreciation
Total Fixed
Cost…
10,000
Net Profit
Break Even Point
Self/Trainee 60,000
1,12,000
88,200
73 Units
Per day
Team explaining the set up to the judges and about its viability.
We have orders in hand and
more and more enquiries
are pouring in considering
all things we break even in
the very first month thus
giving us an opportunity to
look for expansion by year
end.
Business Plan by Team Annapurna Catering Services
The Business Name, Logo and the Tag line.
Business Plan by Team Annapurna Catering Services
Judges querying about the financials – and the risk – Participants all ears to the query.