Name.___________________________
Date:__________
Period.______
Chapter 10 MARKETING
LT: Competition & its affects on Pricing.
10-1 Marketing Basics – You will be introduced to basic marketing concepts, the importance
of a marketing strategy and how consumers make buying decisions
1. Key Terms
2. Marketing
3. Marketing Strategy
4. Target Market
5. Marketing Mix
6. Marketing Orientation
7. Final Consumers
8. Business Consumers
9. Buying Motives
Short Answers
 Define the 7 marketing functions
 List the 5 steps to the Consumer Decision-making process
Name.___________________________
Date:__________
Period.______
10-2 Develop Effective Products and Services- We will learn the importance of marketing
research in developing new products and how products and service are different.
1. Product
2. Services
3. Intangibles
4. Inseparables
5. Perishables
6. Heterogeneous
Short Answers
 List the 5 steps to Marketing Research study.
 What are the components of a Product, please list.
 In what ways are services different from the Products?
Name.___________________________
Date:__________
Period.______
10-3 Price and Distribute Products- We will study how to determine an effective selling price
and the characteristics of channels of distribution.
1. Price
2. Distribution
3. Channel of Distribution
4. Channel of Members
Short Answers
 What is the formula for calculating the selling price of a product?
 What is the difference between direct and indirect channels of distribution?
10-4 Plan Promotion- We will learn about the importance of communication in marketing and
the common types of promotion used by businesses.
1. Promotion
2. Effective Communication
3. Personal Selling
4. Advertising
 How does identifying a target market improve promotions and communications?
 Describe the advantages and disadvantages of Personal and Mass Promotion.
Name.___________________________
Date:__________
Period.______
The 4 P’s of Marketing
1) Product
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Is there a demand for the product?
Is the product unique?
Is your product seasonal?
Is your product highly technical, and therefore expensive?
Is your product convenient?
2) Price
 Selling Price = Product Cost + Operating Expense + Profit
 Markup – amount added to the price to make it profitable
3) Place (Distribution)
 Direct Channel – From your business to client
 Indirect Channel – From your business to another business to the client
4) Promotion
 Personalized – face to face, but most expensive
 Mass Promotion – Directed to many people at once (newspapers, tv, radio,
billboard, etc.)
 Mass Personalization – combination of both Mass Personalized & Mass Promotion
such as Internet adds on certain websites to hit target audience.