COMPETENCY:
2.00
Understand the fashion merchandising process.
OBJECTIVE:
2.03
Understand fashion merchandise buying
A. Identify major fashion centers.
1. ________________, New York
a. ____________________fashion marketing center in the United
States
b. Known for the ______________________________ garment district
in Manhattan
(1) Permanent showrooms of manufacturers from the United States
and around the world
(2) Open weekdays year round
c. Most of the production jobs have been lost to other countries with
cheaper labor, but some production jobs exist in Chinatown, Queens,
and Brooklyn.
d. Fashion weeks sponsored by the ______________________
___________________________ __________________________
___________________________ (CFDA)
(1) Formed corporation called 7th on Sixth, Inc. to centralize runway
shows
(2) Shows held in tents in Bryant Park
2. Los Angeles, __________________________
a. _______________largest fashion market center in the United States
b. CaliforniaMart is the largest fashion and textile facility in the United
States.
c. An 82-block garment district includes designers, wholesalers,
manufacturers, and patternmakers.
d. Hosts a fashion week __________________.
e. Primarily serves the ______________Coast
3. Atlanta, Georgia
(1) ______________
(2) Primarily serves __________________
4. Chicago, Illinois – primarily serves ___________states
5. Dallas, ______________
(1) International Apparel Mart
(2) Primarily serves central states
(3) Known for ______________, _______________ and
_______________ ________________-
6. Miami, ___________
(1) Largest _______________ trade show in the world
(2) Wholesale center for the Americas
7. Paris, France
a. Paris is considered the ________________ _________ __________
b. Shows attract over 40,000 visitors and 1,100 exhibitors from 30
countries.
c. Haute couture businesses are located in city “_____________”
rather than in commercial buildings.
(1) Haute couture designers must belong to _______________.
The couturier (or couturière if female) must be recognized as
talented and successful to become a member.
(2) ________________: The trade association for top designers,
which is governed by the French Department of Industry.
(a) Sets qualifications for couture houses and requirements for
collection showings
(b) Sponsors a school to educate apprentices
(c) Represents members in relations with the French
government
(d) Coordinates dates of showings
(3) Couture houses are now a minor part of the fashion industry in
France, but shows attract major media attention.
(4) Haute couture shows in January (spring lines) and July (fall
lines)
d. Prêt-à-porter Paris® shows twice a year at the same times as massproduced lines but at different locations
e. _______________ ________________ _____________
____________________ (LVMH)
(1) French luxury goods conglomerate
(2) Christian Dior SA is the parent company.
(3) Owns about 50 brands. Examples: Celine, Givenchy, Donna
Karan, Guerlain (perfumes), and Sephora (cosmetics)
(4) Buys and sells brands based on the profit potential
8. __________________
a. _______________: The high fashion industry in Italy.
b. _____________ is the center for couture.
c. ___________ is the center for high-quality ready-to-wear.
d. _____________ is known for lower-priced ready-to-wear, menswear,
children’s wear, and knitwear.
e. Main collections are shown in fashion fairs prior to the French
showings.
9. __________________
a. _______________is the major fashion center.
b. Bond Street is the creative center.
c. Promoted by the British Fashion Council (BFC)
d. Fashion week ___________ _ ______________
e. Top ready-to-wear designers belong to a co-op association called
London Designer Collections.
B. Identify basic types of designers.
1. Couture
2. ___________: One who designs by changing or adapting designs of
others.
a. Makes lower-priced merchandise
b. Creations made during the rise stage of the fashion cycle
c. Primarily designs for manufacturers like The Gap, The Limited, and
Guess
3. _________________: An independent designer who sells sketches to
manufacturers.
C. Identify the price market categories of women’s apparel.
1. _____________/ _____________
a. Category now almost extinct due to the extremely small market
b. Original, high-priced fashion ______________ for a very few
individuals
c. One-of-a-kind extreme styles,___________
d. Luxurious, _____________ and trims with intricate details
e. Sold through the _________ salon
f. Sell for many thousands of dollars, maybe up to _____________ per
garment, but do not generate a profit
g. Examples: Christian Dior, Yves St. Laurent, Givenchy, Chanel
2. ___________
a. Has almost replaced the ______________ category
b. Secondary lines of well-known couture designers
c. Have the ________________
d. Most __________ ready-to-wear
e. Limited editions, _____________ quantities offered for sale
f. Expensive fabrics with ______________ _____________
g. Sell for many hundreds of dollars, maybe as much as
______________
h. Sold in fashionable dress shops and upscale department stores like
________________--, Sak’s, Nordstrom’s, and Bergdorf Goodman
i. Examples: Armani, Gucci, Prada, Gaultier, Mugler, Kenzo, Donna
Karan, Calvin Klein, Ralph Lauren, Geoffrey Beene, and Anne Klein
3. _______________
a. Have a ________________ rather than a designer’s name.
Example: Jones of New York
b. Ready-to-wear produced in ______________ quantities
c. Reasonable prices
d. ________ _____________
e. Found in specialty stores and department stores. Examples:
Macy’s, Marshall Field, and Lord & Taylor
f.
Examples: Donna Karan’s DKNY, Calvin Klein’s CK, Anne
Klein’s A-Line, Ellen Tracy, Tahari, and Dana Buchman
4. ______________________
a. ________-known and _______________-advertised brand labels.
Examples: Jantzen, Gap, and Wrangler
b. Lesser-known or un-known designers work for the manufacturer.
c. Many items inspired by designer ______________
d. ______________ available and ___________ by the majority of
Americans
e. ______________-priced merchandise
f. High ____________ sales and higher price margins
g. Sold primarily through department, chain, or specialty stores:
Examples: The Gap, Old Navy, Guess, J.C. Penney, Kohl’s
5. Budget/Discount
a. Lowest priced ________________
b. Created by____________________
c. Knockoffs: Designs copied from more expensive garments.
d. _____________ _________________ in less expensive fabrics with
fewer details
e. Brands such as Gitano, Donkenny, and Kathie Lee
f. Sold in discount stores and low-price chains. Examples: Target,
Kmart, Wal-Mart
g. Private labels such as Arizona jeans (J.C. Penney), Apostrophe
(Sears), and Cherokee (Target)
Come up with your own acronym
(abbreviation) to remember the different
price market categories.
C_______________
Br ______________
Be ______________
M _______________
Bu_______________