Fashion Design
Marion County High School
Jessica Kondik, Instructor
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What comes to mind when you think of a
fashion designer?
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Produce designs for clothing that will be sold
in a particular market.
Work at different levels within the fashion
industry.
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Create garments that carry their name when
sold.
Very influential in establishing the looks for
each season.
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Some own their own firm
Others (Ralph Lauren, Donna Karan) are
publicly owned and listed on the stock
exchange.
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Typically called fashion houses.
Most are known for a special look.
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2-4 times a year high-fashion designers turn
out collections.
Group of clothes designed and produced for a
specific season.
Generally contain 50-70 items.
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Work for garment manufacturers that produce
clothing for a particular brand or store label.
Many create originals designs for the brand.
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Type of apparel industry designer.
Adapt designs created by others, usually highfashion designers.
Often called knock-offs.
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Work independently
Sell original designs or adaptions
Not involved in the manufacturer’s business
decisions.
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Must understand:
Garment construction
 Manufacturing process
 Their firm’s production capability
 Work closely with buyers
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Designers create hundreds of styles each
season, many never make it to the stores.
Manufacturers and store buyers select only the
styles they think will be successful.
Success once depended on high prices.
Today’s fashions are available in all price
ranges.
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Finding Inspiration
Sketching Designs
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Croquis: preliminary design
CAD (computer aided design)
Draping
Selecting Fabrics and Trims
Making Sample Garments
COUTURE
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French word for
dressmaking
Designing, making, and
selling of high-fashion
clothing
Haute couture (high
class or fancy clothing)
Typically are very
expensive.
READY-TO-WEAR
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Pret-a-porter (deluxe
ready-to-wear
collections)
Mass produced
Less expensive
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2 times a year
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January for spring/summer
July for fall/winter
Invitation only events
Goal: orders from retail buyers and private
clients for garments in the show.
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Licensing
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Giving legal permission to use your name to
promote a product.
Licensee: manufacturer who buys the rights to the
name.
Licensor: person or company who sells the name.
Royalties

Fee or percentage of the profits paid for the use of a
name/design.
Answer the quiz questions on your own sheet of
paper.
Turn into cube.
This is a quiz! NO TALKING!!!