Sports and Entertainment Marketing
2015-16
Mr. Dave Dillman
cell-970-231.3756
work- 970-259-1630 ext 2247
ddillman@durango.k12.co.us
www.durangohsmarketing.weebly.com
COURSE DESCRIPTION:
This course is designed to introduce students to the world of Marketing with a focus on Sports and Entertainment Marketing. We will
learn the key components of marketing through hands-on learning. Marketing is a course designed for students who are interested in
exploring how products are developed, produced, promoted and distributed. Topics covered include basic marketing concepts; our
free enterprise system; sales skills; advertising and promotion; marketing mathematics; computer technology; retail store operations;
interpersonal and communication skills; time management skills; leadership/management skills; and career exploration/planning.
COURSE COMPETENCIES:
Upon completion of the course, students should be able to demonstrate:
 A knowledge of the functions of marketing; economic utility as it relates to marketing; our free enterprise system
 A knowledge of consumer markets; market segmentation; consumer behavior and consumer decision-making
 A working knowledge of the sales process.
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An understanding of the various competency areas of marketing as they relate to DECA competitions and how to
effectively prepare to compete in these areas
A knowledge of advertising, promotion, and media
A knowledge of retail store operations, including: customer service; cashiering; inventory control; stock handling; and
security
A knowledge of computer and communications technologies and their applications in marketing
An ability to practice time management and goal-setting skills
Knowledge of various leadership skills; the ability to distinguish among various leadership styles; the ability to contrast
leadership and management traits and responsibilities
Benchmarks Related to Business Standards
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Develop career awareness and learn about skills and education needed in management
4.2
Demonstrate interpersonal skills and working in teams
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Make decisions based on comprehensive and complete data.
Classroom Expectations:
All students will be expected to follow school rules and guidelines as stated in the student handbook as well as the rules provided by
the instructor.
Late Grade Policy
Students will be expected to work toward content mastery of the Standards taught in this course. It will be imperative that work is
done on time, so as to allow the teacher the opportunity to give feedback to students in a timely manner. Students must get all work
and assignments in on time and meet all expected deadlines. The progress on this expected outcome will be monitored and recorded in
the DHS Performance Character Report Card as related to areas of “Perseverance “ and “Responsibility.” The calculations of the DHS
Performance Character Report Card will be weighted into the overall course grade to equal 10% of a total final course grade. Failure
to meet deadlines and missing work will negatively impact this 10% of the overall course grade.”
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Assignments not turned in by the end of the first 9 weeks of the semester may not be turned in after 9 weeks has passed. All efforts
should be made to encourage students to meet this deadline utilizing the RTI process and parental contacts.
Class Participation and Student Behavior
Class participation and behavior will be monitored and graded on the DHS Performance Character Report card. The areas that will be
monitored for progress are to include: “Caring” behavior/actions, “Civic Engagement,” “Confidence,” “Expressive” behavior/actions,
“Inquisitive” behavior/actions, “Open-Mindedness,” “Respect,” and “Trustworthiness.” The overall score of the DHS Performance
Character Report card will be weighted to equal 10% of the overall course grade. “
MAJOR STUDENT TASKS:
All students will be expected to be in class every day and complete all required assignments as well as participate in classroom
discussions. A final exam will be given over all material covered in this course.
TEXT AND/OR MATERIALS USED:
Marketing Essentials (text)
Current Literature and Articles
STUDENT SUPPLIED MATERIALS:
Three ring binder w/bound lined notebook inside
Three ring plastic zip-lock pouch
Pen / Pencil / Highlighter (ALL), 3-hole punch
Students are encouraged to join DECA (Marketing Club) for career and social growth.
Marketing Strand:
Principles of Marketing
National/State Standards:
I. Foundations of Marketing
Achievement Standard: Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual,
business, and society.
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II. Consumers and Their Behavior
Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers.
III. External Factors
Achievement Standard: Analyze the influence of external factors on marketing.
IV. The Marketing Mix
Achievement Standard: Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.
V. Marketing Research
Achievement Standard: Analyze the role of marketing research in decision making.
VI. The Marketing Plan
Achievement Standard: Describe the elements, design, and purposes of a marketing plan.
Course Sequence:
Principles of Marketing .5 credit
1 Semester
MAR216
Principles of Marketing (CC)
The instructor reserves the right to make changes to this document at anytime.
Time
Content/Concept
Essential Questions
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Hours
Functions of Marketing
Can you recognize
and explain the 9
functions of
marketing?
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Selling
Promotion
Pricing
Purchasing
Product & Service
Planning
Marketing Information
Management
Skills
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Define and identify the tools of
market segmentation
Identify and implement a
research tool for a new product
introduction
Establish product positioning in
the minds of their target market
Explain and identify product
features and benefits
Recognize the importance of
Assessment
Resources
The development
and presentation of
a marketing plan
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Marketing
book
Computer
software
Internet
Business
community
Trade
publications
and
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4
Hours
Distribution
Financing
Risk Management
Marketing Mix
Can you differentiate
the 4 components of
the marketing mix?
Marketing Segmentation
8
Hours
Marketing Research
8
Hours
Product Life Cycle
4
Hours
8
Hours
Can you explain
ways that
segmentation can be
used to identify target
markets?
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brand names through the
branding of their product
Explain packaging strategy
Explain pricing strategy
Select a distribution method
and justify
Explain the promotional mix
Determine the ways in which
economic conditions, both
domestic and international,
affect marketing
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newsletters
Videos
Field trips
DECA
Can you analyze the
validity and
reliability of
marketing research
data collected?
Marketing Utility
Can you identify
strategies for
managing a product
through its life cycle?
Can you explain the 5
utilities of MKT?
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ATTENDANCE AND TARDY POLICY:
School policy will be followed. Please be in your seat, ready to work when class is
scheduled to begin. If the student is not ready to work, or have the proper materials,
he/she may be counted tardy. Students will receive points at the beginning of the
semester for perfect attendance; however, unexcused absences and tardies without at
teacher pass will result in deduction of points from this assignment. Point deduction will
amplify with increased tardy and frequency.
ELECTRONIC DEVICES:
1. Absolutely no cell phone usage during class. (Turn them off and put away)
2. All MP3 Players or other electronic devices must be put away before class
begins.
CLASSROOM CONDUCT:
If the student uses profanity or behavior is unacceptable, he/she may be dismissed
from class, lose points, and be counted absent. Respect for the instructor, fellow
students and the equipment is imperative.
Students are expected to be in their seats at the beginning of class and to begin
working on their E-journal. A positive attitude is required throughout the course
as there are many difficult concepts, which will be covered. Good work habits
and behavior is expected and rewarded. This includes a willingness to assist
fellow students. Poor work habits, disruptions, and disrespect will not be
tolerated. Students will lose credit if they need to be reminded more than once to
follow classroom guidelines. Every effort will be made by the instructor to
maximize student learning. Students unwilling to comply will be removed from
class with a grade of ‘WF’.
The computer is a tool to be used to further learning, not as a toy. Changing
settings, downloading files, and using the computer in anyway for non-learning
purposes is a violation of district policy and will not be tolerated. Students should
ask for permission if what they are about to do is not directly related to this
course’s curriculum. Violators shall receive no credit for the day’s assignment
and are subject to removal from the class with a WF.
Business etiquette is expected. Foremost, this includes respect for fellow
students and the instructor. Please contact the instructor if you experience any
disrespectful behavior he is not aware of.
The instructor emphasizes business etiquette at all time during our class. Business etiquette is
the behavioral expectation one has while working at a job. These include but are not limited to
language, politeness, proper behavior, assisting fellow students, respect and maintaining a
positive attitude.
Students are encouraged to join DECA (Marketing Club) for career and social growth.
ASSIGNMENT DUE DATES:
Assignments are due when stated. Late assignments will receive no credit.
MAJOR STUDENT TASKS:
All students will be expected to be in class every day and complete all required
assignments as well as participate in classroom discussions. A final exam will be given
over all material covered in this course
FOOD/DRINK POLICY:
1. Do not bring food or drink to the classroom
2. Resealable bottled water is acceptable.
CLASSROOM CONDUCT:
Students are expected to display business etiquette while in class. Business etiquette
includes the way one conducts oneself in behavior, language and attitude.
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GRADING:
Weighted Categories
Business Etiquette, Practice and 35%
Activities, Formative
Assessments
Summative Assessments:
35%
Quizzes, Exams, Projects,
Assignments
Performance Character
10%
20%
90-100
Scale
A
80-89
B
70-79
60-69
C
D
Final Exam
Grading Practices:
The “Why”: Grades should be accurate, fair and consistent. Students should experience
continuity in the ways that they are assessed and should receive feedback that is aligned
throughout the learning community.
IF, IN THE INSTRUCTOR’S JUDGMENT, you have copied an assignment from
another student, or you are using another student’s test answers, that student and all
parties concerned will receive no credit for that assignment or test and will follow school
procedures on academic dishonesty (see Disciplinary consequences for Cheating and
Plagiarism in the DHS Student Handbook)
THE INSTRUCTOR RESERVES THE RIGHT TO MAKE CHANGES TO THIS
DOCUMENT AT ANYTIME.
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