2010 Advanced Marketing Syllabus

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ADVANCED MARKETING
Instructor: Mrs. Hannah Forgey
Office Hours: 5th Period (11:30-12:45)
Phone: 417.742.3524 Ext.3206
E-Mail: [email protected]
Text: Marketing Essentials, Farese, Kimbrell, Woloszyk, Glencoe Publishing/McGraw-Hill, 2009.
Course Description: This course is designed for Seniors who have completed Fundamentals of
Marketing as Juniors. Classroom instruction includes independent study/projects in business
communication, management, marketing research, international marketing, sales, promotions, and
entrepreneurship. As members of DECA, students will gain the attributes and values of competence,
innovation, integrity, and teamwork.
Course Objectives:
Identify the impact of cultural and social environments on marketing and world trade.
Demonstrate effective communication skills in professional settings.
Identify ethical and social responsibilities of marketing.
Partake in professional development.
Understand financial concepts used in making marketing and business decisions.
Develop entrepreneurship skills through facilitating an actual business.
Understand the concepts and strategies needed to create customer perceived value.
Participate as a team member and leader.
Understand basic logistics and transportation concepts.
Grading: The grading scale in the student handbook will be used to determine quarter and semester
grades. Grades will be based on participation, daily class work, various projects, pop quizzes, tests, and a
final exam. All assignments will be given a due date and should be completed before class. No credit will
be given for late work unless deemed appropriate by the discretion of the instructor.
Attendance: Regular attendance is essential and expected of all students, just as it is with an employer.
The instructor will provide information on a daily basis that cannot be gained from reading the book. Be
seated and ready to work when the tardy bell rings. Participation during class is greatly encouraged.
Students are encouraged to take responsibility for their own learning, make suggestions, and have fun!
Tardiness: Students should be on time to class. A student is tardy to class if the student is not in the
classroom at the conclusion of the tardy bell. Each student will follow the tardy policy according to the
student handbook.
Make-up Work: If a student is absent, it is his/her responsibility to check on missed class assignments
before school, 5th hour, or before the next class. All assignments that are due during an absence will be
due on the date of return to school. Tests and missed assignments will be given at the convenience of the
instructor and must be made up within three days of return.
DECA: ALL Advanced Marketing/COE students are required to be involved in DECA (A Premier
Organization). DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and
management. DECA prepares the next generation to be academically prepared, community oriented,
professionally responsible, and experienced leaders. Advanced Marketing students are REQUIRED to
compete at the District 11 DECA Competition in February.
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