Our mission: To help newspapers thrive in an online world.
Contact Us: For more information on this or any other TownNews.com product, contact your regional sales manager. Main TownNews.com Office: 800-293-9576 • E-mail: info@townnews.com

• Dave Hantz – Customer Support Team Leader • Marc Filby – Director of Client Services

Format of webinar: • 30 minutes of presentation – Ask questions using the Go2Webinar tools during the presentation.
– We will attempt to answer questions individually throughout the presentation.
• 30 minutes of Question & Answer - Previous questions answered individually reviewed with group.
- Additional questions answered as asked

Why video?
“The good news for newspapers is that “news” is the most popular video category.” (Pew Research) 57 percent of online video users (67 percent of 18-29 year olds) send video links to others and 75 percent receive video links.

“Average time spent per visit to YouTube was about 17 minutes, compared to less than 8 minutes for USAToday.com and just about 6 minutes for latimes.com” – Compete.com

Capturing Video:
Source quality & frame motion http://www.adobe.com/devnet/flash/learning_guide/video/part03.html
Source Quality:
– Use a tripod to reduce camera movement – Use good lighting techniques – Use the best camera possible – Do the best you can with what you have to work with – Whenever possible, always encode a file from its
uncompressed form
– Don’t forget the audio! – Use additional & external
microphones

“The percentage of the pixels that change from one frame to another” Things that affect frame motion: • People and objects moving • Camera effects • Postproduction effects • Excessive zooming and rolling • Unstable (shaky) video • Auto-focus and auto-exposure features

Converting Video: Also from http://www.adobe.com/devnet/flash/learning_guide/video/part03.html
“An art, not a science” – Lisa Larson One supported format: FLV (Flash Video) Software: – Adobe Flash Professional – Riva FLV Video Encoder – www.rivavx.com
– Format Factory - www.formatoz.com
– ffmpegX - www.ffmpegx.com/

Key Terms: • Viewing Size/Movie Size – Typically, the smaller the better – 320 x 240 recommended • Frame Rate (FPS frames per second) – The greater the FPS, the better the quality & more bandwidth consumed – 30 fps is unnecessary – 24 fps is a good starting point

• Bit Rate – – “The amount of data transferred per second” – Like Frame Rate, the greater the bit rate, the better the quality and the more bandwidth consumed • Audio – Almost always choose mono – stereo is unnecessary and increases file size & bandwidth

If you have Adobe Flash Professional… http://tv.adobe.com/watch/flash-411/video-encoding-basics/

Posting Video: BlOX CMS & Newsys

Other Considerations:
• Bandwidth – Bandwidth = $$$ – 1:1 relation between FLV filesize & bandwidth required to view full video • Raw file size x hits = total bandwidth • Advertising • VMIX • YouTube

Other Considerations:
• Advertising – “While still a small percentage of total and local online advertising, online video represents an enormous opportunity for newspapers to grow revenue and audience.” - NAA – “Online video advertising will grow from less than 5 percent of local online revenue in 2007 to 28 percent in 2012.” – Borrell & Associates

• Advertising – Formats: • Pre-roll, Overlay, Banner ads, sponsorships

• VMIX – Stylized widgets – Doesn’t charge for bandwidth, but by the number of views – Easy way to implement user-contributed video

• YouTube – Essentially free – Integrated with BLOX – Allows for user-contributed video – Revenue sharing possibilities with partnership program – • www.youtube.com/partners

Additional Questions?
Contact Marc Filby: mfilby@townnews.com
(309) 743-0859

Join us next week for “Calendars – How to manage and populate event calendars on the Newsys and BLOX CMS platforms” See the complete webinar schedule at support.townnews.com/webinars