17th ABU Copyright
Committee
Meeting & Seminar 2011
Creating Content For The
World
Abdullah Sani Alwi
Sector Head
Creative Multimedia
Multimedia Development Corp (MDeC)
MDeC’s VIEW OF THE CREATIVE
INDUSTRIES
Creative Industry : Wide Range of Outputs
DIGITAL CONTENT FOR CONVERGING
ENVIRONMENT
Films & TV
Mobile
Interactive
Internet/High Speed Broadband
On-Line Publishing
Multimedia Exhibits
CREATIV
E
INDUSTR
Y
ANALOGUE CONTENT FOR
Films & TV
Print Media
DESIGN
Merchandising
Fashion
Accessories
Architecture
Manufacturing Design
TRADITIONAL ARTS & CRAFTS
MDeC’s
Parameters
Theatre & Performing Arts
Art Galleries/Museums
Handicraft
Sculptures
MSC Malaysia Status Companies by
Technology Cluster as at 30 Dec 2010
Cluster
Awarded
Creative Multimedia
315
IHL & Incubators
115
Infotech
2,086
SSO
222
Total
2, 738
*Source : MSC Malaysia Annual Industry Report 2010
Types Of Creative Multimedia
Companies in MSC Malaysia
Mobile and New
Media
17%
Production
37%
5
Animation &
Edutainment
29%
Games
17%
• STRATEGIES FOR THE DEVELOPMENT OF
THE CREATIVE MULTIMEDIA INDUSTRIES
Accelerating Malaysia’s
Creative Multimedia Content Industry’s
Development
Go Global
Create the ideal environment to attract
world-class creative multimedia content
companies to use MSC Malaysia as a hub
Enhance
Domestic
Capabilities
Create
Local &
Global
Companies
Creative
Multimedia
Content
Industry
Strategy
Create Value from
Creative Multimedia
Activities
Catalyze a highly competitive cluster of
Malaysian creative multimedia content
companies that become world-class
over time
Lead
Regional
Creative Multimedia Content Strategy
1
2
3
To focus on local IPs (or
Co-Produced IPs ), local
facilities and services as
the basis for revenues
and export generating
activities, as well as for
up scaling to regional
and global status, for
our MSC CMC
companies
To focus on creating an
environment where
investments can be
secured
from non-traditional
sources for the
development of locally
produced IPs
(or co-produced IPs)
A focus on the whole
creative multimedia value
chain to reinforce the
value add provided by
CGI for all media sectors
(e-Learning, Business
Information, Training
Content, TV Distribution,
etc) - this means a focus
on Games, Animation,
Mobile Content and Film
& TV as “pizza base”
(toppings created at the
Biz Dev Unit).
8
WHAT WE DO…….
MDeC (Multimedia Development Corporation) is
the one-stop developmental agency mandated
with the implementation of MSC Malaysia
Facilitation
(Immigration, Foreign KWs,
Business Advisory etc)
Market Access
& Biz Dev.
(Foreign Trade Missions,
Business Matchmaking,
Demand-Supply Matching)
Promotion
Financial
Assistance
(R&D grants, certification
subsidies and incentives)
Capability
Improvement
(R&D grants, certification
subsidies and incentives)
Technical
Assistance
(MAC3)
Human Capital
Development
(Knowledge-worker
Development Institute)
Nurturing & Development
IP Creation Programs
Funding , through programs, to encourage , and
generate, original IP creation amongst the
populace , examples
•
•
•
•
IP Creation Series (Games, Animation, Mobile
Content, Interactive Comics)
Digital Story Telling (DST)
Mentorship Programs
Community Programs (User-Generated
Content)
Market Access /Demand Generation
To market (and open up markets) for Made in Malaysia
content and applications through activating domestic,
regional & global platforms at Trade events , including
subsidizing companies to participate and showcase their
products
Our Strategic Partners
UK
USA
Korea
BUSANJapan
STRATEGIC ALIANCES
France
CNC Rome
LA
Qatar
AFCI
Africa
Thailand
Singapore
KOCCA
KOTRA
Media Corp Indonesia
South
America
Australia
13
Other Stakeholders In Malaysia
Infrastructure Support
• Support the setting up of a zone integrating competency
development with a clustering strategy dedicated to
Provision of centralized facilities (rendering,
digital intermediate, HD, studio, etc)
Clustering of Creative companies and
Institutions of Higher Learning
International Companies
Available Creative Funds In Malaysia
Funding Programs
#
Fund Program
Scope
Ministry /
Agency
Type
1
NCDG ( Networked
Content Development
Grant )
Funding for development of Mobile
Content focusing on information based
content, entertainment, e-commerce and
education.
SKMM ( MICC )
•Grant
2
ICON Fund
Fund to catalyze online content under
the Integrated Content Committee for
High Speed Broadband
MDeC ( MOSTI )
Grant
3
MAC 3 Co-Production
Fund
Conditional grant to fund Malaysian
participation in international coproductions for animation and games.
Funding focused on talent, hardware and
software acquisition,
MDeC ( MOSTI )
Conditional
Grant
4
BSN Creative Industry
Fund
Conventional low interest loans to
develop the creative industries.
Bank Simpanan
Nasional
Loan
5
Malaysia Debt Ventures
Bhd
Financier and development facilitator for
ICT, Biotech, Green tech and other
emerging technology
MDV
Loan
6
MAVCAP
Largest venture capital company with
investments in the ICT sector and other
high-growth industry
MAVCAP
VC
Monitor & Manage the Industry’s Building
Blocks
Policies
IP Protection
Licensing/Merchandising
Business Pitching/marketing
Funding &
Incentives
SME / Incubation
Development of
the Creative
Multimedia
Content Industry
Infrastructure
Support
Business ventures
Co-production
Market Access / Demand Generation
Skills Development &
Talent Pool
We bring into MSC Malaysia the creative
companies involved in the value chain
Origination
&
Creation
Enterprises
involved
in processes by
which creative
material and
IP are created
Processing
&
Aggregation
Enterprises
involved in
processes and
technologies
that adds value
to content
created
through postproduction,
digital
enhancements,
aggregation,
etc
Packaging
&
Repurposing
Enterprises
involved in
“packaging” or
repurposing
content for
commercialisation
purposes and/or to
enhance their value
for specific media
utilisation
Delivery to
End Users
Enterprises
involved in
processes and
technologies that
link content
creators with
media operators
and end users
(distribution
channels)
Our companies supply content to the
sectors that demand them
E- Learning
Wireless Apps
Planning & Design
Cinema & TV
Games Development
Govt Services
Broadband/Internet
Conclusion
1.
2.
3.
4.
MSC Malaysia and MDeC focuses on
Creative Digital Content as the key
economic sector.
Intellectual Property and Services define
the outputs of our companies.
Technology plays an important role in
this industry. In addition to creative ideas,
technology plays a critical role in
reducing complexity and cost.
For MALAYSIA to succeed in Creative
Digital Content, focus has to be given in
developing:a)
b)
c)
d)
5.
Ideas
Talent
Content of Global Quality
Strong Commercial Links in the
Content Industries.
Bear in mind that initiatives related to
Creative Content will take TIME.
Thank You
asanialwi
sanialwi
sanialwi@mdec.com.
my
http://www.mscmalaysia.my