Unit 10 – Using Multimedia
Software
A2 GCE Applied ICT

Introduction
• Multimedia: “Integration of multiple forms of media, including text, graphics, audio, video, etc”
(2009, University of Mary Washington)
• You have already had experience of some of the ICT tools needed to develop a multimedia project:

Introduction 2
• The opportunity to increase your understanding of the features of these tools....
And other software tools
• You will create an interactive multimedia product for a specified target audience
• The objective is to create a solution which communicates your ideas effectively

Formative & Summative Assessments
• Throughout the development of your work you will need to carry out formative and summative evaluation:
• Formative evaluation:
– Ongoing process throughout the development: of your project
– Feedback will help you improve your work
• Summative evaluation:
– When your project is complete.
– Feedback is useful for your next project

Who is the most important person to consider in this project?

Hardware you will be using....

Software you will be using...

Assessment
• The development of a fully working interactive multimedia product
• Internally assessed
• Terminology and concepts are important, but most of the marks will be allocated to the project

The project
• Must have a clear purpose
• Must be sufficiently complex to challenge
• It should also encourage you to develop new skills and techniques

The Project 2
• You should will also need to set up an eportfolio on Dreamweaver which includes the following:
– A functional specification
– An initial design
– Evidence of prototyping
– Instructions for users
– Formative and summative testing

10.1 Applications of Multimedia
• Serve to communicate a message from the author to his or her audience
• Multimedia products have been used to support:
– Education & Training
– Entertainment
– Marketing and Advertising
– Teleconferencing
– Publishing
– Interactive Television
– Product Demonstration

Education & Training
• An alternative to attending a learning centre is
E-Learning
• E-learning is starting to become the norm is schools and colleges across the UK
– www.teach-ict.com
• At the moment there are limitations, but this is improving

Entertainment

Marketing & Advertising
• Marketing: Planning how to launch a product and bring it to the attention of a potential audience
• Advertising: Putting forward information about a product or service so that its availability is known to potential buyers

Advertisements
• Newspapers/magazines
• Electronic billboards
• Websites
• E-mail attachments
• CDs/USBs
• TV/Radio/Cinema

http://www.quiksilver-europe.com/

Teleconferencing
• Allows employees to “meet” without being in the same physical location

Publishing
• Paper-based publishing is in decline
• Publishing houses are looking to digital media
• E-Magazines iGizmo

Interactive TV
• Red button
• On Demand
• Interactive programmes
• T-Commerce
– Click stream analysis
– Telepgraphics

Interactive TV 2
• EPG (electronic programming guide)
• ETV (enhanced television)
• HDTV (high definition television)
• Hypervideo
– Video clips are embedded within hotspots and marks, alongside www links etc
• Multi-camera angle (individualised TV)
• PVR (personal video recording)
• SYNCTV (synchronised TV)

Product Demonstration
• On a daily basis you are likely to see a multimedia presentation
• Adverts/Explanation of products and services which play in a loop
• The loop time depends on the queue length