Business & Information Technology DEPARTMENT 1515 Pioneer Drive Harrison, Arkansas 72601 STUDENT COURSE SYLLABUS COURSE: MM 1003 – PRINCIPLES OF MARKETING – 3 CREDIT HOURS Course Syllabus—Fall 2015 Section MC (M/W 1:00 pm-2:20 pm) B209 INSTRUCTOR: OFFICE: PHONE: E-MAIL: KARA ARNOLD B211 (JPH, SOUTH CAMPUS) – Office hours posted on office door and portal site 870-391-3315 karnold@northark.edu Course Description This course provides a study of marketing fundamentals, retailing and wholesaling systems, and marketing functions (price, place, promotion, and product) to accomplish value-added exchange in a global economy. This includes segmentation, targeting, and positioning to create a competitive advantage. Rationale The 2000’s promise many employment opportunities for people trained in the marketing of goods and services. Today the training of people who are planning to enter the marketing field is more important than ever. In addition, the problems and interest of the American consumer continue to receive attention in the form of government legislation and consumer education. Consumers are asking questions about the quality of products, the nutritional value of foods, and the reasons for pricing policies. The marketer must be able to answer such questions intelligently and honestly. The shift in American business continues from an emphasis on production to an emphasis on marketing. Instead of making a product and then trying to sell it, the modern manufacturer first finds out what the consumer wants and then produces it. Thus, the world of marketing has become more complex, more challenging, and more interesting. International markets and opportunities are increasing each day. PREREQUISITES None AUDIENCE Marketing is required as part of the Business Management option in the Business Technology Program and in the Information Technology, emphasis: Digital Media Program. The course may also be used in the Business Administration Option. Northark General Learning Outcomes The learning outcomes of general education will be common to all students regardless of major. When students have completed the general education component of their studies, they should be able to: 1. Apply critical thinking and problem solving skills across disciplines. 2. Apply life skills in areas such as teamwork, interpersonal relationships, ethics, and study habits. 3. Communicate clearly in written or oral formats. 4. Use technology appropriate for learning. 5. Discuss issues of a diverse global society. 6. Demonstrate math and/or statistical skills. Course Objectives Core concepts, theories, principles, and terminology associated with marketing to include the following: 1. Marketing plan concepts 2. Ethical, cultural, social, and global impact of an organization’s marketing activities 3. Role of research in marketing 4. Relationship of marketing to other organizational functions 5. Market segmentation 6. Role of technology in an organization’s marketing activities 7. Demonstrate basic understanding of Marketing through written and verbal communications. 8. Demonstrate a basic understanding of a Marketing plan by developing a plan using marketing research. 9. Discuss consumer behavior with students in a group setting. 10. The student will connect product strategy through understanding brand management and new product planning. 11. Discuss distribution strategy through the use of marketing channels and logistics management. 12. The student will connect pricing strategy and managing the pricing function with the success or failure of the success of a business. TEXT AND MATERIALS MKTG Principles of Marketing 8th Edition, Lamb/Hair/McDaniel, Cengage Learning You must purchase a new book or a book that has an unused code so that you can access CourseMate. On-Campus Resources Computers: JPH Business building – Computers are available in rooms B206, 207, 208, 209, & 302. (See schedule on the wall beside Mary Bausch’s office on the 2nd floor) Libraries – There are computers available for all Northark students on the north and south campuses. o North Campus: Monday – Friday, 7:30 am – 4:30 pm o South Campus: Monday – Thursday, 7:30 am – 9:00 pm Friday: 7:30 am – 5:00 pm Saturday: 8 am – 5 pm Writing Lab – South Campus room Resources on the north and south campus including the library, computer labs, and the Learning Assistance Center (math & science tutors, writing lab, testing center) METHOD OF INSTRUCTION On the course site, you will find the course is organized by weeks. This is structured for your benefit and successful progression in learning Principles of Marketing. Week 1 will be open for one week (M-S) to complete all the requirements for that week. The assignments in Portal are due on Sunday evenings at 11:55 p.m. No exceptions! This will be the structure all semester. Each week you will find: forum discussion, discussion questions, and Coursemate assignments. You will have chapter tests over two chapters at a time. Exams and some homework will be completed on the Portal site while other assignments will be completed in Coursemate. These assignments are required. Daily homework is to read the chapters to be discussed prior to class and be prepared to be a part of the discussions. This class consists of lecture and class discussion. Regular attendance is a must, as many test questions will come from class discussions, handouts, etc., as well as from the text. Course Evaluation Students will be evaluated in this course and given grades: A, B, C, D, F, or other “grade symbols” as explained in the current College Catalog. Points will be earned from chapter assignments, quizzes, tests, and special projects. Assignments turned in late will not be accepted. Due dates will be clearly posted on the Portal. You are responsible for checking all due dates. Grade Weighting Introduction ........................................... ..5% Homework .............................................. 40% Exams ..................................................... 35% Final ........................................................ 20% 100% Attendance Students are expected to attend all class meetings and officially withdraw from courses they are no longer attending. Tardiness disrupts the instructor and other students so please come to class on time. Making up Work: Students are expected to complete any work he or she misses because of absences BEFORE the next scheduled class. This is YOUR responsibility. Late assignments will not be accepted for credit. If you must miss class and know prior to the absence, you may turn work in early. If you must miss unexpectedly, it is your responsibility to know what you missed and be caught up by the next class session. Email/Discussion Board Etiquette Remember, people perceive you through your written communication skills when writing emails and/or posting on discussion boards. Make every effort to use good grammar and proper English (avoid slang) in your communications. Think, re-read, and spell check what you write before your click the Send button! Please identify yourself in any e-mail subject line by using the name of the course. I will make every effort to reply to your emails quickly. The rule-of-thumb is to expect a response within 24 hours; however, on weekends, you may not receive a reply until the following Monday. Email will be the best way to reach me quickly. Academic Integrity Academic fraud and dishonesty are defined as follows: o Cheating: Intentionally using or attempting to use unauthorized materials, information, or study aids in any academic exercise. o Facilitating academic dishonesty: Intentionally or knowingly helping or attempting to help another commit an act of academic dishonesty. o Test tampering: Intentionally gaining access to restricted test booklets, banks, questions, or answers before a test is given; or tampering with questions or answers after a test is taken. o Plagiarism: Intentionally or knowingly representing the words and ideas of another as one's own in any academic exercise. Academic dishonesty will not be permitted. It shall be at the instructor’s discretion to fail the student for that assignment, remove the student from the class, reduce the student’s grade or petition to have the student suspended from the College. Course Schedule We will cover the following chapters: 1, 2, 4, 5, 8, 9, 10, 15, 16, & 18 Aug 17th /Week 1: Introductions, Class overview Aug 24th /Week 2: Ch1 Aug 31st /Week 3: Ch2 Sept 7Th /Week 4: Ch 1 & 2 Test Sept 14Th /Week 5: Ch4 Sept 21st /Week 6: Ch5 Sept 28Th /Week 7: Ch 4 & 5 Test (Mid-Term) Oct 5th /Week 8: Ch8 Oct 12th /Week 9: Ch9 Oct 19th /Week 10: Ch 8 & 9 Test Oct 26th /Week 11: Ch10 Nov 2nd /Week 12: Ch15 Nov 9th /Week 13: Ch 10 & 15 Test Nov 16th /Week 14: Ch16 Nov 23rd /Week 15: Thanksgiving Break (no assignments) Nov 30th /Week 16: Ch18 Dec 7th /Week 17: Ch16 & 18 Test (Final Exam) Provision for Changes The instructor reserves the right to amend the provisions of the syllabus or course as circumstances warrant. The instructor will notify students of any updates/changes by posting an Announcement on the course’s Main Page on the Portal. Check often!! Computer Lab Safety Food and drinks are discouraged in any computer lab due to the possibility of damaging the equipment. The use of cells phone is also discouraged in classrooms. Please turn cell phones off or to silent. If you must communicate by phone during class, please step outside in the hallway and close the classroom door as not to disturb the classroom. Your understanding is appreciated! ADA Statement North Arkansas College complies with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990. Students with disabilities who need special accommodations should make their requests in the following way: (1) talk to the instructor after class or during office hours about their disability or special need related to classroom work; and/or (2) contact Kim Brecklein in Special Services, 870-391-3338 (voice), 870-391-3111 (TTD) or kbrecklein@northark.edu or visit her office in room M184 in the Bradley Student Center. Syllabus Acknowledgement After reading through this document, proceed to the course portal site Assignments page and complete and submit the Syllabus Acknowledgement assignment.