Syllabus—Fall 2015 - Portal

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Business & Information Technology
DEPARTMENT
1515 Pioneer Drive
Harrison, Arkansas 72601
STUDENT COURSE SYLLABUS
COURSE: MM 1003 – PRINCIPLES OF MARKETING – 3 CREDIT HOURS
Course Syllabus—Fall 2015
Section MC (M/W 1:00 pm-2:20 pm) B209
INSTRUCTOR:
OFFICE:
PHONE:
E-MAIL:
KARA ARNOLD
B211 (JPH, SOUTH CAMPUS) – Office hours posted on office door and portal site
870-391-3315
karnold@northark.edu
Course Description
This course provides a study of marketing fundamentals, retailing and wholesaling systems, and marketing
functions (price, place, promotion, and product) to accomplish value-added exchange in a global economy.
This includes segmentation, targeting, and positioning to create a competitive advantage.
Rationale
The 2000’s promise many employment opportunities for people trained in the marketing of goods and
services. Today the training of people who are planning to enter the marketing field is more important than
ever. In addition, the problems and interest of the American consumer continue to receive attention in the
form of government legislation and consumer education. Consumers are asking questions about the quality of
products, the nutritional value of foods, and the reasons for pricing policies. The marketer must be able to
answer such questions intelligently and honestly. The shift in American business continues from an emphasis
on production to an emphasis on marketing. Instead of making a product and then trying to sell it, the
modern manufacturer first finds out what the consumer wants and then produces it. Thus, the world of
marketing has become more complex, more challenging, and more interesting. International markets and
opportunities are increasing each day.
PREREQUISITES
None
AUDIENCE
Marketing is required as part of the Business Management option in the Business Technology Program and in
the Information Technology, emphasis: Digital Media Program. The course may also be used in the Business
Administration Option.
Northark General Learning Outcomes
The learning outcomes of general education will be common to all students regardless of major. When
students have completed the general education component of their studies, they should be able to:
1. Apply critical thinking and problem solving skills across disciplines.
2. Apply life skills in areas such as teamwork, interpersonal relationships, ethics, and study habits.
3. Communicate clearly in written or oral formats.
4. Use technology appropriate for learning.
5. Discuss issues of a diverse global society.
6. Demonstrate math and/or statistical skills.
Course Objectives
Core concepts, theories, principles, and terminology associated with marketing to include the following:
1. Marketing plan concepts
2. Ethical, cultural, social, and global impact of an organization’s marketing activities
3. Role of research in marketing
4. Relationship of marketing to other organizational functions
5. Market segmentation
6. Role of technology in an organization’s marketing activities
7. Demonstrate basic understanding of Marketing through written and verbal communications.
8. Demonstrate a basic understanding of a Marketing plan by developing a plan using marketing research.
9. Discuss consumer behavior with students in a group setting.
10. The student will connect product strategy through understanding brand management and new product
planning.
11. Discuss distribution strategy through the use of marketing channels and logistics management.
12. The student will connect pricing strategy and managing the pricing function with the success or failure
of the success of a business.
TEXT AND MATERIALS
MKTG Principles of Marketing 8th Edition, Lamb/Hair/McDaniel, Cengage Learning
You must purchase a new book or a book that has an unused code so that you can access CourseMate.
On-Campus Resources
Computers:
 JPH Business building – Computers are available in rooms B206, 207, 208, 209, & 302. (See schedule on
the wall beside Mary Bausch’s office on the 2nd floor)
 Libraries – There are computers available for all Northark students on the north and south campuses.
o North Campus:
 Monday – Friday, 7:30 am – 4:30 pm
o South Campus:
 Monday – Thursday, 7:30 am – 9:00 pm
 Friday: 7:30 am – 5:00 pm
 Saturday: 8 am – 5 pm
 Writing Lab – South Campus room Resources on the north and south campus including the library,
computer labs, and the Learning Assistance Center (math & science tutors, writing lab, testing center)
METHOD OF INSTRUCTION
On the course site, you will find the course is organized by weeks. This is structured for your benefit and
successful progression in learning Principles of Marketing. Week 1 will be open for one week (M-S) to
complete all the requirements for that week. The assignments in Portal are due on Sunday evenings at 11:55
p.m. No exceptions! This will be the structure all semester. Each week you will find: forum discussion,
discussion questions, and Coursemate assignments. You will have chapter tests over two chapters at a time.
Exams and some homework will be completed on the Portal site while other assignments will be completed in
Coursemate. These assignments are required. Daily homework is to read the chapters to be discussed prior to
class and be prepared to be a part of the discussions. This class consists of lecture and class discussion. Regular
attendance is a must, as many test questions will come from class discussions, handouts, etc., as well as from
the text.
Course Evaluation
Students will be evaluated in this course and given grades: A, B, C, D, F, or other “grade symbols” as explained
in the current College Catalog. Points will be earned from chapter assignments, quizzes, tests, and special
projects. Assignments turned in late will not be accepted. Due dates will be clearly posted on the Portal. You
are responsible for checking all due dates.
Grade Weighting
Introduction ........................................... ..5%
Homework .............................................. 40%
Exams ..................................................... 35%
Final ........................................................ 20%
100%
Attendance
Students are expected to attend all class meetings and officially withdraw from courses they are no longer
attending. Tardiness disrupts the instructor and other students so please come to class on time.
Making up Work: Students are expected to complete any work he or she misses because of absences BEFORE
the next scheduled class. This is YOUR responsibility. Late assignments will not be accepted for credit. If you
must miss class and know prior to the absence, you may turn work in early. If you must miss unexpectedly, it
is your responsibility to know what you missed and be caught up by the next class session.
Email/Discussion Board Etiquette
Remember, people perceive you through your written communication skills when writing emails and/or
posting on discussion boards. Make every effort to use good grammar and proper English (avoid slang) in your
communications. Think, re-read, and spell check what you write before your click the Send button! Please
identify yourself in any e-mail subject line by using the name of the course.
I will make every effort to reply to your emails quickly. The rule-of-thumb is to expect a response within 24
hours; however, on weekends, you may not receive a reply until the following Monday. Email will be the best
way to reach me quickly.
Academic Integrity
Academic fraud and dishonesty are defined as follows:
o Cheating: Intentionally using or attempting to use unauthorized materials, information, or study aids in
any academic exercise.
o Facilitating academic dishonesty: Intentionally or knowingly helping or attempting to help another
commit an act of academic dishonesty.
o Test tampering: Intentionally gaining access to restricted test booklets, banks, questions, or answers
before a test is given; or tampering with questions or answers after a test is taken.
o Plagiarism: Intentionally or knowingly representing the words and ideas of another as one's own in any
academic exercise.
Academic dishonesty will not be permitted. It shall be at the instructor’s discretion to fail the student for that
assignment, remove the student from the class, reduce the student’s grade or petition to have the student
suspended from the College.
Course Schedule
We will cover the following chapters: 1, 2, 4, 5, 8, 9, 10, 15, 16, & 18
Aug 17th /Week 1: Introductions, Class overview
Aug 24th /Week 2: Ch1
Aug 31st /Week 3: Ch2
Sept 7Th /Week 4: Ch 1 & 2 Test
Sept 14Th /Week 5: Ch4
Sept 21st /Week 6: Ch5
Sept 28Th /Week 7: Ch 4 & 5 Test (Mid-Term)
Oct 5th /Week 8: Ch8
Oct 12th /Week 9: Ch9
Oct 19th /Week 10: Ch 8 & 9 Test
Oct 26th /Week 11: Ch10
Nov 2nd /Week 12: Ch15
Nov 9th /Week 13: Ch 10 & 15 Test
Nov 16th /Week 14: Ch16
Nov 23rd /Week 15: Thanksgiving Break (no assignments)
Nov 30th /Week 16: Ch18
Dec 7th /Week 17: Ch16 & 18 Test (Final Exam)
Provision for Changes
The instructor reserves the right to amend the provisions of the syllabus or course as circumstances warrant.
The instructor will notify students of any updates/changes by posting an Announcement on the course’s Main
Page on the Portal. Check often!!
Computer Lab Safety
Food and drinks are discouraged in any computer lab due to the possibility of damaging the equipment. The use
of cells phone is also discouraged in classrooms. Please turn cell phones off or to silent. If you must communicate
by phone during class, please step outside in the hallway and close the classroom door as not to disturb the
classroom. Your understanding is appreciated!
ADA Statement
North Arkansas College complies with Section 504 of the Rehabilitation Act of 1973 and the Americans with
Disabilities Act of 1990. Students with disabilities who need special accommodations should make their
requests in the following way: (1) talk to the instructor after class or during office hours about their disability
or special need related to classroom work; and/or (2) contact Kim Brecklein in Special Services, 870-391-3338
(voice), 870-391-3111 (TTD) or kbrecklein@northark.edu or visit her office in room M184 in the Bradley
Student Center.
Syllabus Acknowledgement
After reading through this document, proceed to the course portal site Assignments page and complete and
submit the Syllabus Acknowledgement assignment.
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