D: 5719ba2e25b8e7dd85
M.Dutta
9844423279
mdutta09@gmail.com
Deft in corporate planning, marketing strategy, revenue maximization, resource management, financial and administrative control in an increasingly competitive environment. Consistent performer with strong track record of exceeding sales milestones year after year. Keen planner and farsighted with strengths to perceive beyond obvious.
Core strengths in designing innovative marketing strategies to generate desired resonance across potential market segments. Proficient in structuring operational budget and instituting internal controls to contain expenses within decided parameters. Prolific team leader, trainer and a natural motivator having ability to integrate team efforts to maximize individual and team productivity.Excellent man-management, time management and leadership skills.
Expertisein:
Business Development~ Strategic Sales & Marketing ~ Client Relations Management ~ Cost Rationalization~ Market
Penetration ~ Supply Chain Management ~ Product Launch/MIS ~ Brand Management ~ Business Analysis ~ Client
Relations Management~Administration/Budgeting~Crisis Management ~ Training & Development ~
Analytical/Negotiation Skills
PROFESSIONAL ACHIEVEMENTS
 Hold the distinction of achieving a cumulative sales growth of 355% in last four years for premium innerwear brand – Levis at Gentex Apparel Pvt. Ltd.
 Successfully launched Levis premium innerwear in Key National Accounts and in Multi Brand Outlets across
India and unveiled Levis tee-shirts&socks pan-India.
 Won appreciation for reducing logistics costs.
 Credited for reducing the traveling cost & man days of the sales staff through strategic planning enabling productive travel.
 Recognized for redesigning & adopting appropriate system in the Commercial department to enable fast and strong commercial activities.
 Introduced the concept of MIS reporting to update the Management on regular basis.
 Played an integral role in increasing sales from Rs. 1.53 crores to a record Rs. 2.37 croresat Maxwell Industries
Ltd.
CAREER HIGHLIGHTS
Head of Salessince September13
Page Industries Ltd. (JOCKEY)
 The complete responsibility for the entire channel sales and key retail outlets viz. Shoppers Stop, Lifestyle,
Central, Pantaloon's, Brand Factory, etc.
 Overall responsibility to recruit the complete manpower to run the entire business.
 Strategize brand management and development towards better equity and visibility touching the international standards & key player in analysis.
 Reviewing existing systems & procedures and designed internal controls/quality audit checks for various operational areas for achieving higher operational efficiency, resource rationalization and cost reduction.
 To look after the logistics and sales cost control. As well realigning the policies as per the need of the market.Responsible for the complete profitability of the entire business

M. DUTTAPage 2
National Sales Manager
GENTEX APPAREL PVT. LTD. (LEVIS INNERWEAR & T SHIRT) (Unit of Page Industries Ltd) May 2008 – July 2013
 Overall responsible for leading distribution network at key retail outlets viz. Shoppers Stop, Lifestyle, Central,
Pantaloon's, Brand Factory, etc.
 Keeping a tab on business dynamics and realigning policies and programs to combat competition and stay firmly afloat in fiercely competitive retail market.
 Setting high standards of customer service to rope in fresh customers while retaining the existing ones protecting company’s interest at all times.
 Formulating plans for Brand Development & Product positioning in the assigned territories.
 Organizing promotional events to improve the consumer footfalls.
 Created informative & promotional literature on products practices.
 Overseen functioning of Price structure, monitor competitor pricing, forecast purchase plan, inventory control, & liquidation of stocks.
Regional Sales Manager
CLASSIC APPARELS, BANGALORE Oct 2006 – Apr 2008
(A Division of Royal Classic Group of Company, having a turnover of Rs.350 crores. It is a fully integrated power house with complete in-house infrastructure, manufacturing & marketing innerwear, sportswear &apparels.)
 Assumed responsibility for setting up of distribution channels for the entire Northern Region Credit control and monitoring the distributor’s performance.
 Designed & developed the Organization structure to meet the long-term business goals in line with the company’s strategy.
 Set and fine-tuned an excellent operational base which is ratified by a very high customer retention ratio, focused on productivity and operational efficiency translating into cost savings and bottom line improvement.
 Reviewing existing systems & procedures and designed internal controls/quality audit checks for various operational areas for achieving higher operational efficiency, resource rationalization and cost reduction.
Regional Sales Manager
RUPA & CO. LTD. Jan 2003 - Sep 2006
(A reputed company dealing in the hosiery and garment industry with a turnover of over Rs.240 crores)
 Responsible for the entire set-up of Northern India market and proactively contributed in enhancingsales with a record growth ratio of 75%.
 Formulated operational strategies for the quality function by carrying out long term and short term quality planning in line with the organization requirements.
 Deftly implemented cost rationalization measures to maintain overall competitiveness.
 Strategize brand management and development towards better equity and visibility touching the international standards.
 Defined business mission and performance standards across all functional areas and periodically reviewed performance with deft application of concurrent management audit procedures.
 Devised effective strategies for redressal of customer complaints and enforced company policies and Marketing
Discipline Guidelines.
 Maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available opportunities.

M. DUTTA Page 3
Area Manager
MAXWELL INDUSTRIES LTD., MUMBAI Mar1997 -Dec 2002
 Entrusted with the onus of looking after sales and marketing for the entire North–Eastern regions encompassing
North Bengal, Orissa and Jharkhand.
 Interfaced & coordinated in effectively organizing the dealer’s meet in Guwahati, Tinsukhia and Siliguri.
 Organized various training sessions for the team to enhance their performance.
 Developed and implemented advertising campaigns. Managed all phases of creative development and execution. Monitored medic budget.Conducted ‘SWOT’ analysis and utilized findings for designing customized strategies to enhance customer services.
 Instituted systems of quick customer service-support augmenting dealer confidence and dealer commitment.
Sales Supervisor (West Bengal)
ASHOK SALES COMPANY LTD., KANPUR
Territory In-Charge
THAPAR AGROMILLS LTD., DELHI
Sr. Sales Executive
NARANG LATEX & DISPERSONS (P) LTD., MUMBAI
Jan 1995– Feb 1997
Apr1993 – Dec 1994
Apr 1991 – Mar 1993
Sales Executive
COLGATE- PALMOLIVE (INDIA) LTD. Jan 1989 – Feb 1991
MAJOR AREAS OF RESPONSIBILITIES
 Shouldered the responsibility of launching ‘Ashok Masala’ in West Bengal and ensuring strong market penetration including appointing C&F agents and distributors in Chennai.
 Developed and implemented special campaign on buy back to upgrade consumers from general spice to mixed spice and achieved 110% of the assigned target, creating a strong dealer network for the company.
 Deftly handled a range of products encompassing hosiery, garments, spices, pickles, rice, flour, baby feeder, nipples, cosmetics and numerous healthcare products.
 Gained invaluable experience in the entire Northern Region encompassing Delhi, Punjab, Haryana, Rajasthan,
Chandigarh, Uttar Pradesh, Uttaranchal, Jammu & Kashmir and Eastern & the Western belt, viz. West Bengal,
Orissa, Assam including the states entailing Manipur, Meghalaya, Nagaland, Arunachal Pradesh, Tripura and
Mizoram.
 Designed & developed strategies for ensuring the long-term financial viability of the organization.
 Raised systems and operations to peak performance levels through creative, hands-on leadership. Constructed database of personnel information.
 Drawn up road map to create and manage extensive distribution network and identified thrust areas to direct marketing effort to generate planned business volumes.
 Handled management of facilities/infrastructure to ensure cost effective workability.
ACADEMIA
 B.Sc.
TRAINING
 Sales Development training from Maxwell Industries Ltd., Gangtok, 2000.
 ‘Excellence in Store Operation’ and was awarded by RAI.
 ‘Team Building & Team Role’, by IEEMA.
Year of Birth:1967
Nationality:Indian
Passport details:Valid Passport
Languages Known:English, Hindi, Bengali, Gujarati,Assamese&Oriya