Oak Hollow Body Shop
PR Plan by: Elizabeth Dickerson
I have abided by the UNCG Academic Integrity Policy on this assignment.
Signature: Elizabeth Dickerson Date: 5-1-2015
Elizabeth Dickerson
Abstract
I would like to thank you for reviewing the enclosed Public Relations Plan for Oak
Hollow Body Shop. This plan is designed for Oak Hollow Body Shop to reach the
business goal of gaining more customers from the community of Northern High Point in
a year’s time.
The first section of this plan is a situational analysis about Oak Hollow Body Shop. In
the situational analysis you will find the goals, strengths, and challenges of the
company. You will also learn about the target public as well as the strategic research
design. In the second section, there is a communication objective and information about
the spokesperson and spokes entity. The third section tells about the planned event and
shows a timeline of the event’s set-up and activities. It also includes a press release and
pitch letter for media purposes.
Overall, this plan will serve as a tool for Oak Hollow Body Shop to use to connect with
its target public in a way that both will benefit. Again, thank you for taking the time to
view this plan. I look forward to working with you.
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Elizabeth Dickerson
Table Of Contents
Section One: Situational Analysis…………………………………...6
Contact information……………………………………………………………………7
Days and Hours of Operation………………………………………………………...7
Description of Services………………………………………………………………..7
Mission Statement……………………………………………………………………..7
Administrative Staff……………………………………………………………………8
Short-term goals……………………………………………………………………….9
Long-term goals……………………………………………………………………….9
Strengths of Organization…………………………………………………………..10
Challenges of Organization………………………………………………………...10
Existing Competitors………………………………………………………………..11
Government and Regulatory Agencies…………………………………………...12
Reference Publications……………………………………………………………..12
Channels of Communication………………………………………………………12
Exhaustive Ranked List of Client Publics………………………………………..12
Opportunity Client Statement……………………………………………………..13
Target Public Description and Defense………………………………………….14
Target Public Demographic……………………………………………………….14
Target Public Psychographics…………………………………………………….15
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Elizabeth Dickerson
Defense of Psychographics…………………………………………………………16
Strategic Research Design………………………………………………………….16
Budget Information…………………………………………………………………...16
Section Two: Strategic Planning Detail……………………………17
Communication Objective…………………………………………………………...18
Message……………………………………………………………………….……...19
Spokesperson………………………………………………………………….……..19
Spokes Entity……………………………………………………………….…………20
Section Three: Communication Tactics……………………………21
Event Description……………………………………………………………………..22
Event Rationale……………………………………………………………………….23
Event Timeline………………………………………………………………………...24
Event Day Timeline…………………………………………………………………...26
Event Partner………………………………………………………………………….27
Partner Rationale……………………………………………………………………..27
Publicity………………………………………………………………………………..28
Budget…………………………………………………………………………………28
Feedback………………………………………………………………………………28
Sample Feedback Survey Questions……………………………………………….28
Media Contacts………………………………………………………………………..29
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Elizabeth Dickerson
News/Press Release…………………………………………………………………30
Pitch Letter…………………………………………………………………………….32
Appendix………………………………………………………………………….……33
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Elizabeth Dickerson
Section One:
Situational Analysis
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Elizabeth Dickerson
Contact Information:
Oak Hollow Body Shop
1426 Skeet Club Road
High Point, NC 27265
Phone: (336) 454-4312
Fax: (336) 454-2999
Email: dshs26@aol.com
Days and Hours of Operation:
Monday-Friday: 8:00am-5:00pm
Saturday: Closed
Sunday: Closed
Description of Services:
Founded in 1974, Oak Hollow Body Shop began as a small building that David Horne
rented for $60 a month. Horne eventually bought it and began his personal customer
service of automobile body repair.
Mission Statement:
To give our customers a memorable and efficient experience every time they come to
Oak Hollow Body Shop.
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Elizabeth Dickerson
Administrative Staff:
David Horne
Owner
Phone: (336) 847-0847
Email: dshs26@aol.com
Teddy Pilsher
Head shop employee
Phone: (336) 880-5116
Email: otus1243@northstate.net
Dean Hayworth
Shop employee
Phone: (336) 823-0508
Email: deanh23@aol.com
Randy Surratt
Shop employee
Phone: (336) 259-7116
Email: rst336@aol.com
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Elizabeth Dickerson
Short-Term Goals:



To have 25 customers a week.
To be an accident-free work area.
To make a bigger impact on Northern High Point.
Long-Term Goals:






To retire in 5 years.
To remain owner of the building so he receives rent.
To hand down business to Mr. and Mrs. Teddy Pilsher.
To keep 75% of the long-standing customers after he hands down business.
To acquire new customers in the Northern High Point community
To continue customer excellence for Teddy.
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Elizabeth Dickerson
Strengths of Organization:
Oak Hollow Body Shop prides itself on the personal service that it gives its customers.
Oak Hollow Body Shop knows almost 100% of its customers personally. Oak Hollow
Body Shop knows its customers well and this keeps them coming back. Their
customers know they will be treated personally and special and not just as a number.
Oak Hollow Body Shop truly cares about the customer and their best interest. Oak
Hollow Body Shop acquires relationships with their customers and are willing to help
them no matter their financial situation.
In addition, Oak Hollow Body Shop has been doing auto-body work since the 1970’s, so
they have built a strong brand and one that their customer’s trust.
Challenges of Organization:
Oak Hollow Body Shop is a thriving business with a good brand, however they are only
known by a certain amount of the High Point community. Many times when people need
auto-body repair, they just go to the nearest place on Main Street because that seems
easiest. Oak Hollow Body Shop needs a way to market their business to its locals.
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Elizabeth Dickerson
Existing Competitors:
Maaco Collision Repair & Auto Painting
108 Westover Drive
High Point, NC
Phone: (888) 636-1855
Larry Walker & Sons Body Shop
5915 Surret Drive
High Point, NC
Phone: (336) 861-4543
High Point Body & Paint
1300 Park Street
High Point, NC
Phone: (336) 882-4400
Mike’s Paint & Body Shop
1607 Baker Road
High Point, NC
Phone: (336) 431-3824
Rich Automotive
1127 Eastchester Drive
High Point, NC
Phone: (336) 887-6435
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Government and Regulatory Agencies:
High Point Fire Department
434 S Elm St
High Point, NC 27260
Phone: (336) 883-3358
Website: http://www.highpointnc.gov/fire/
Internal Revenue Service (IRS) (Federal)
P.O. Box 931000
Louisville, KY 402931-100
Phone: 1-800-829-4833
Website: http://www.irs.gov
Reference Publications:

High Point Andrews Yearbook
Channels of Communication:


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

Yp.cm
Yelp.com
Manta.com
Automd.com
Word of mouth
Client Publics
Rank
Public
Reason
Internal/External
1.
2.
3.
4.
5.
Owner
Employees
Customers
High Point Community
Future Customers
Oversight
Guidance
Existence
Existence
Existence
I
I
E
E
E
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Elizabeth Dickerson
Opportunity Client Statement:
Oak Hollow Body shop has been around for 41 years and is going to be around for
many more years. It is one of the most reliable and customer friendly body shops in the
High point area. Through their extensive knowledge of automobiles and their strong ties
with customers, it allows those in the high point community to not only receive the best
service for their cars but also excellent customer service in a timely manner.
Oak Hollow Body shop is a strong auto shop company and has built many lasting ties
with their clients. Although this organization is successful, I believe with a few different
marketing strategies there is opportunity to have more of High Point’s community
members go to Oak Hollow Body Shop as their regular auto-repair shop. David Horne
has built a great brand for Oak Hollow Body Shop, but it has the potential to reach a
wider audience by sharing this with the Northern side of High Point, by expanding his
customer base.
An opportunity exists for Oak Hollow Body Shop in expanding its customer base to
Northern High Point. I wish to reach at least half of the Northern High Point population. I
can do this by informing those unfamiliar in Northern High Point about the excellent
customer service, strong attention to detail in their work and the goal behind the brand.
By educating Northern High Point of the benefits of using a small business body shop
versus a commercial body shop, will in-turn give Oak Hollow Body Shop more Northern
High Point customers.
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Elizabeth Dickerson
Target Public Description and Defense:
Oak Hollow Body Shop’s target public chosen for this plan will be Northern High Point’s
community. High Point itself has 104,394 residents. The Northern High Point community
has 41,985 residents, which is 40% of High Point’s community as a whole. The target
pubic would be considered external because although some of Northern High Point
know about the business, there are still more people to make aware. The people of
Northern High Point would be an exceptional group to work with as they value the idea
of a company with strong values, hard work ethic, the importance of building lasting
bonds with local history. It is good for the people of Northern High Point to choose Oak
Hollow Body Shop, but the reason it is good for Oak Hollow Body Shop because
Northern High Point is where the middle to upper-class income resides with households
with 2 or more cars. So, by making this side of High Point aware of the benefits of
choosing Oak Hollow Body Shop, the company would have more customers with
insurance and more customers who have the desire to fix their cars up well for a good
price. Northern High Point’s people could help the Oak Hollow Body Shop gain the
customer base it wishes to achieve while maintaining its relationships within the
community.
http://www.city-data.com/income/income-High-Point-North-Carolina.html
Target Public Demographics:
The Target public chosen for this plan is Northern High Point as they are a vital aspect
to the existence and growth of the company. The majority of the community is around
30 years and up. These members of High Point are on their own and looking for a
company that not only fits their auto needs but also allows them to build a strong lasting
relationship with. By working with this target public, Oak Hollow Body Shop will not only
gain a higher client base but they will build the client base that they want and the bonds
they desire with the people of Northern High Point.
http://www.city-data.com/income/income-High-Point-North-Carolina.html
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Elizabeth Dickerson
Target Public Psychographics:
Achievers:
Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a
deep commitment to career and family. Their social lives reflect this focus and are
structured around family, their place of worship, and work. Achievers live conventional
lives, are politically conservative, and respect authority and the status quo. They value
consensus, predictability, and stability over risk, intimacy, and self-discovery. With many
wants and needs, Achievers are active in the consumer marketplace. Image is
important to Achievers; they favor established, prestige products and services that
demonstrate success to their peers. Because of their busy lives, they are often
interested in a variety of time-saving devices.
http://www.strategicbusinessinsights.com/vals/ustypes/achievers.shtml
Survivors:
Survivors live narrowly focused lives. Because they have few resources with which to
cope, they often believe that the world is changing too quickly. They are comfortable
with the familiar and are primarily concerned with safety and security. Because they
must focus on meeting needs rather than fulfilling desires, Survivors do not show a
strong primary motivation. Survivors are cautious consumers. They represent a very
modest market for most products and services. They are loyal to favorite brands,
especially if they can purchase them at a discount.
http://www.strategicbusinessinsights.com/vals/ustypes/survivors.shtml
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Elizabeth Dickerson
Defense of Psychographics:
The Achievers label is appropriate because High Point is a small town and has families
that have been there for many generations. Due to families residing in High Point for
many generations it allows parents to introduce Oak Hollow Body Shop to their children
and other family members. The people of Northern High Point value companies that
have earned their respect. Northern High Point’s people have worked hard to get where
they are and deserve a company like Oak Hollow Body Shop fulfilling their auto-body
needs. Oak Hollow Body Shop is one of those and just needs more recognition.
Northern High Point’s people are old-fashioned and value tradition.
The Survivors label is appropriate because of the age of the target public. Northern High
Point’s people want consistency when it comes to most things, especially when it comes
to car service. This psychographic is relevant because survivors are loyal and so are
Oak Hollow Body Shop’s customers and future customers.
Strategic Research Design:
Through this public relations plan, primary research about the Northern High Point’s
members will be conducted, to gather data on how to market the event best and to
gather data necessary to achieve the short-term and long-term goals of the Oak Hollow
Body Shop.
I will also do research on Oak Hollow Body Shop’s competitors and their marketing and
public relations strategies used to bring in a larger desired customer base. This new
knowledge of the High Point community and new marketing strategies will be
implemented to create informational flyers for the Oak Hollow Body Shop.
Budget Information:
My budget for this plan will be $2000.
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Elizabeth Dickerson
Section Two:
Strategic Planning Detail
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Elizabeth Dickerson
Communication Objective:
To inform as many people of Northern High Point possible about the benefits of
choosing Oak Hollow Body Shop. Through the right marketing and through this
proposal it will educate the community of Northern High Point about the history of Oak
Hollow Body Shop. The primary goal is informational because I wish to educate
Northern High Point on why they should choose Oak Hollow Body Shop versus a
commercial auto-repair shop. The secondary goal is behavioral because I want the
people of Northern High Point to use Oak Hollow Body Shop as their primary autorepair shop. This will take place starting, March 6th, 2015 and ending March 6th, 2016.
By informing the Northern High Point community about the specific expertise and care
that the Oak Hollow Body Shop provides to its customers, it will allow the company to
reach some of its short and long-term goals. Once these goals are met it will allow for
Oak Hollow Body Shop’s David Horne to reach his long-term goal of retiring and
passing down the business to Teddy Pilsner and his wife.
To achieve these objectives I will hold a benefit at the local Elks Lodge. It will be a
casual affair with a buffet. At the benefit I will count how many people came and how
many received a flyer and business card. A month after the benefit, I will calculate how
many more customers came in the shop than before the benefit. At the end of the year I
will calculate the number of customers from Northern High Point that have used the
shop. The goal is to have the projected target public be in the final numbers.
Message:
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Elizabeth Dickerson
“Years of work by me for the customers.”
This message appeals to Oak Hollow Body Shop’s target public because they are
simple and appreciate any long history in a local company. The ‘me’ is David Horne
since he is the spokesperson. Horne is also a simple man and would appreciate and
want to share this message to the people of Northern High Point. As achievers, they
favor businesses with years of work under their belt and care about tradition. This
slogan is all about tradition because it shows that nothing will change within his work.
This message also shows his care for the customers, that his work is not just for profit
but also for the best of his customers.
Spokesperson:
The elected spokesperson will be David Horne, the owner and founder of Oak Hollow
Body Shop. Horne received his B.A. in Business Administration from Appalachian State
University and since then has put his entrepreneurial and business skills towards real
estate and Oak Hollow Body Shop. Oak Hollow Body Shop began in 1974 when Horne
was just 20 years old. Oak Hollow Body Shop was originally a building Horne bought for
him to rent out to people, but then he created Oak Hollow Body Shop and has loved
working in it ever since. David Horne connects to the target public demographics
because he is the one who has worked for 41 years to get Oak Hollow Body Shop
where it is today. The people of Northern High Point will respect David Horne and his
journey with Oak Hollow Body Shop. Horne also connects well with achievers and
survivors because he resonates with those two psychographics himself. Horne is
constantly at work to be successful for himself but especially his community and as for
Oak Hollow Body Shop he keeps it highly prioritized.
Spokes Entity:
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Elizabeth Dickerson
“Years of work by me for the customers.”
This is a great spokes entity for Oak Hollow Body Shop as it connects strongly to the
target public as the company is traditional and hardworking like the people of the
Northern High Point Community. Because Oak Hollow Body shop has been around for
over 40 years this will give the Northern High Point community guaranteed excellence
and personal customer service. David Horne has strong relationships with current
customers and wishes to establish this with his future customers. This entity shows a
hard-working man with the tools necessary to do a quick but excellent job on his
customer’s cars. Horne thrives on his speedy attention to detail. Survivors and
achievers care about all these qualities when deciding what business to use. When the
target public sees this message and spokes entity, they will see the tradition and
mission of Oak Hollow Body Shop.
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Elizabeth Dickerson
Section Three:
Communication Tactics
Event Description:
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Elizabeth Dickerson
The administrative staff and employees of Oak Hollow Body Shop partner with the Elks
Lodge of High Point to complete a banquet that is held in the ballroom of the Elks
Lodge. The event will take place from 6:00pm to 8:00pm on August 22nd, 2015. It is
important to have this event to connect Northern High Point with the spokesperson,
David Horne so they can meet him and learn about the benefits of using Oak Hollow
Body Shop. It is also important for the people of Northern High Point to connect with
Teddy Pilsher who is the future owner of Oak Hollow Body Shop. As the Elks Lodge has
a kitchen, their food and drinks will be provided.
In addition to the banquet, spokesperson and owner, David Horne will give a speech
during the event. The speech will consist of the history and mission of Oak Hollow Body
Shop; it will inform the Northern High Point guests that using a small business with
many years of experience is betterment to them and their community. The spokes entity
will be mentioned as it shows the fast and hard work that Oak Hollow Body Shop
provides to its specially cared for customers. This event will be paid for by the budget
provided for this Public Relations plan. The target public will receive information about
this event by flyers put out around the Northern High Point Community and word of
mouth by the owner and employees of Oak Hollow Body Shop. A Press Release and
newsletter will be sent to the High Point Enterprise about the event. Through the High
Point Enterprise, competitors and clients will be notified about the success of the event.
Event Rationale:
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Elizabeth Dickerson
The main purpose of the banquet is to connect and educate the target public about the
workmanship and story behind Oak Hollow Body Shop, as well as encourage the
people of Northern High Point to choose Oak Hollow Body Shop as their primary autobody repair shop. This banquet gives the target public the opportunity to learn about a
successful, local small business that can benefit them and the opportunity to also start a
close owner-client relationship. This event will also allow give current and future
customers the opportunity to get to know the future owner, Teddy Pilsher. The event will
be designed to reach out to Achievers and Survivors.
Achievers are deeply committed to their career and family, their social lives even strictly
involve family, work and their place of worship. Since Achievers have such busy lives,
they value timesaving actions. When learning about Oak Hollow Body through this
banquet, the target public will value this company and most likely understand the perks
of using this company versus a commercial auto-body shop or any other auto-body
shop for that matter. Achievers also care about brands that are established, Oak Hollow
Body Shop fits this because it has been around for over 40 years. Survivors believe the
world is advancing too fast and they prefer tradition and familiarity. Survivors can count
on Oak Hollow Body Shop to provide them with car service that is simple to access.
The Elks Lodge is a fitting location as it is in the Northern part of High Point and appeals
to the target public because it is close and has an intimate space for David Horne and
Teddy Pilsher to get to know their future customers. The ballroom has a projection
screen and microphone where Horne can give his informational and emotional speech
about Oak Hollow Body Shop. With all of the resources provided by the Elks Lodge, the
banquet will accomplish many of the short and long-term goals desired.
Event Timeline:
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Elizabeth Dickerson
In order to have a successful banquet by Oak Hollow Body Shop for the target public,
the following timeline must be used:
June 1st, 2015
Call Elks Lodge and reserve the ballroom and their catered kitchen for
the event.
June 4th, 2015
Inform all employees at the Oak Hollow Body Shop about the event.
June 15th, 2015
Meet with Elks lodge to create menu for banquet.
June 25th, 2015
Meet with David Horne to design and create flyers to market event.
June 31st, 2015
Call David Horne and designate where flyers should be distributed.
July 10th, 2015
Distribute flyers to desired locations.
July 15th, 2015
Remind David Horne and employees to spread the word about event.
July 30th, 2015
Meet with Elks lodge to confirm menu and music for event.
August 5th, 2015 Ensure Oak Hollow Body Shop’s employees that everything is
prepared for event to take place.
August 22nd, 2015 The Banquet by Oak Hollow Body Shop takes place at The Elks
Lodge with a catered dinner provided.
August 23rd, 2015 Write and submit press release to The High Point Enterprise.
August 23rd, 2015 Write and submit pitch letter to The High Point Enterprise.
August 24th, 2015 Send out thank you card to the event planner of the Elks Lodge for
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hosting event.
August 24th, 2015 Evaluate feedback from surveys. Determine overall success from the
event.
Event Day Timeline:
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Elizabeth Dickerson
3:00 P.M.
Elks Lodge Event Planning Staff begin setting up for banquet.
5:00 P.M.
Ballroom should be completely set up with music playing in the
background.
5:10 P.M.
I and Oak Hollow Body Shop’s employees arrive.
5:15 P.M.
Kitchen staff starts cooking.
6:00 P.M.
Guests begin arriving.
6:30 P.M.
Food is served buffet-style.
7:15 P.M.
Music is stopped while David Horne conducts speech.
7:30 P.M.
Surveys are distributed to guests by event staff’s hands.
8:00 P.M.
Banquet concludes. Clean-up begins.
8:20 P.M.
Collect Surveys.
Event Partner:
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Elizabeth Dickerson
High Point Elks Lodge #1155- this service will provide the location and the food served.
This includes the Elks Lodge event staff, ballroom, music, and projection screen for the
speech David Horne will give.
Partner Rationale:
High Point Elks Lodge #1155 will partner with Oak Hollow Body Shop to connect Oak
Hollow Body Shop with its target public. The target public being the people of Northern
High Point, it is best to use a location in Northern High Point like the Elks Lodge. Many
of the people in Northern High Point are already familiar with the High Point Elks Lodge,
so this location will be efficient to use. The ballroom in the Elks Lodge is the right size
and has the right resources for the event that will take place.
Publicity:
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Elizabeth Dickerson
Controlled

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E-mail reminders to employees
Verbal reminders to employees
Printed flyers
Printed brochures
Uncontrolled
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Press release
Word of mouth
News coverage (post-event) from local media
Budget:
The budget for this plan is $2,000. $1,700 will be allotted to the banquet, covering the
rented room space, food, and paying Elks Lodge event staff. $50 will be allotted to the
making of the banquet flyers. The remaining $250 will be used to cover any
miscellaneous expenses.
Feedback:
Verbal feedback will be collected from guests that attended during the event by Teddy
Pilsher and David Horne; this is to determine guest’s feelings towards Pilsher taking
over business once Horne passes it down to him. Paper feedback surveys will be filled
out 30 minutes before the banquet concludes by guests that attended; this is to
determine the success of the banquet for Oak Hollow Body Shop’s future endeavors.
Sample Feedback Survey Questions:
1.
2.
3.
4.
Do you know more about Oak Hollow Body Shop now than before this banquet?
What is your favorite thing that you learned about Oak Hollow Body Shop?
Will you use Oak Hollow Body Shop as your primary auto-body repair shop?
Is there anything about the banquet that you feel we should have done
differently?
5. Any concerns of yours that the staff of Oak Hollow Body Shop did not cover?
Media Contacts:
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Elizabeth Dickerson
Megan Ward
Editor in Chief
High Point Enterprise
213 Woodbine Street
High Point, NC 27260
Phone: (336) 888-3543
Fax: (336) 888-3644
Email: mward@hpenews.com
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Elizabeth Dickerson
Oak Hollow Body Shop
1426 Skeet Club Road, High Point, NC 27265
NEWS RELEASE
AUGUST 23, 2015
FOR IMMEDIATE RELEASE
Contact Information:
Elizabeth Dickerson, Public Relations Director
Office (336) 883-5613
Fax (336) 555-1111
Eannedickerson@aol.com
OAK HOLLOW BODY SHOP TAKES A NEW TURN
Oak Hollow Body Shop Owner and Employees Invited High Point to Learn its
Mission
HIGH POINT, NC-The owner and employees of Oak Hollow Body Shop held a banquet
for the High Point community at the High Point Elks Lodge yesterday, August 22 nd,
2015.
This banquet consisted of good music, good food, and a great speech about Oak
Hollow Body Shop’s history and mission by David Horne. The purpose of this banquet
was to inform the people of High Point who do not know about Oak Hollow Body Shop’s
40 years of work and hardships to get where it is today. Oak Hollow Body Shop wanted
more people to see why they should choose Oak Hollow Body Shop as their primary
auto-body repair shop.
Many years from now David Horne’s current head shop employee, Teddy Pilsher
will be taking over the business. The banquet showed how important it is to Horne that
Oak Hollow Body Shop keeps its strong values when that happens. Horne wanted to
show that to his current customers and future ones.
Owner, David Horne, states: “The banquet was successful and I was happy to
share with guests my history and future of the company. I now feel confident that more
customers will choose my shop and that in years to come Teddy will treat the customers
with just as much care as I have.”
For more information regarding this banquet/event, please contact David Horne
at (336) 454-4312.
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Elizabeth Dickerson
David Horne founded Oak Hollow Body Shop in 1974. Horne first rented the
building for just $60 a month but then bought it to create his own auto-body repair shop.
After 41 years of service he is certainly an expert and intends to serve High Point as
personally and efficiently as possible.
-###-
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Elizabeth Dickerson
Oak Hollow Body Shop
August 23, 2015
Contact Information:
Elizabeth Dickerson
(336) 883-5613
Eannedickerson@aol.com
Megan Ward
Editor in Chief, High Point Enterprise
High Point Enterprise
213 Woodbine Street
High Point, NC 27260
Dear Megan,
On Saturday, August 22nd, 2015 the owner and employees of Oak Hollow Body Shop
held a banquet at the High Point Elks Lodge for the opportunity to share the history and
mission of the body shop.
With 100 guests in attendance to the banquet, David Horne was able to inform the
guests of the 41 years of work he put into Oak Hollow Body Shop. David has many
long-standing customers and wished to keep at least 75% of them when the business is
given to Teddy Pilsher. David also desired to gain more within the Northern High Point
community. After this banquet, David is sure that his goals have been reached.
The guests were able to learn about Oak Hollow Body Shop and create personal
relationships with its employees. The banquet truly generated the special care that
David has worked on within Oak Hollow Body Shop for over 40 years.
As the Public Relations Director, I would like to invite you to conduct an interview with
David Horne, Owner of Oak Hollow Body Shop. David will be able to give you specific
details about the banquet and how it has benefitted the High Point community as well as
the small business community. If you have any questions, you may contact me at (336)
883-5613 or by eannedickerson@aol.com.
Thank you for your time,
Elizabeth Dickerson, Public Relations Director
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Elizabeth Dickerson
Appendix
Horne, D (2015, March 1). Interview with David Horne, Owner of Oak Hollow Body
Shop, High Point, NC.
High Point, North Carolina. (2015). from http://www.city-data.com/income/income-HighPoint-North-Carolina.html
Strategic Business Insights: VALS. (2015). Retrieved from
http://www.strategicbusinessinsights.com/vals/ustypes.shtml
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Elizabeth Dickerson
Oak Hollow Body Shop
"Years of work by me, for the
customers."
Contact:
Oak Hollow Body Shop was
David Horne has strong
Oak Hollow Body Shop
relationships with current
founded in 1974 when the
1426 Skeet Club Rd
customers and wishes to
owner, David Horne, was just
High Point, NC 27265
establish this with his future
20 years old. After over 40
customers.
The
quote
above,
Phone: (336) 454-4312
years of service, the shop
which
is
also
Horne's
message,
knows exactly how treat the
Fax: 454-2999
to welcome people in, so
car they take care of and the wants
they can see why having Oak
Email: dshs26@aol.com
customers that walk in the
Hollow Body Shop as their
door.
primary auto-body repair shop
is a great and long-standing Side note: no website
choice.
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