Industrial Park Planning
Agenda
 Introduction of Fraunhofer Department of transportation logistics
 Structure of typical Industrial Park Masterplanning project and
services offered in the different stages by Fraunhofer
 Best practices for typical solutions in an Industrial Park
Page 1
Industrial Park Planning
Fraunhofer Application center
Logistics and
Informationsystems
Cottbus/Germany
Prof. Dr.-Ing. Uwe Meinberg
Page 2
Industrial Park Planning
The Fraunhofer-Idea
Forms of
cooperation
 Ordered research
 Technology transfer
 Joint research
Joseph von Fraunhofer (1787 - 1826)
Researcher and entrepreneur
Page 3
Industrial Park Planning
Fraunhofer-Gesellschaft
n
Ordered research for
industry, the German
State and Public
Authorities
n
57 Institutes in
Germany
n
> 12.500 Employees
n
>1.000 Mio. € total
revenue
n
Branches in the
USA and Asia
Asia
USA
Page 4
Industrial Park Planning
Fraunhofer Institute for Material Flow and Logistics
Our fields of activity:
Facts and Figures

Material Flow
Systems



Enterprise
Logistics

Branches and project centres

Logistics, Traffic
and Environment
Part of the research network of the FraunhoferGesellschaft
Founded in 1981
More than 200 employees
16 Mio. Euro total revenue
thereof more than 60% from projects
with industry, retail and service providers



Cottbus
Frankfurt / Main
Paderborn
Prien / Chiemsee
Page 5
Industrial Park Planning
Logistics for freight transport:
Fields of activity of the Department for Transportation
Logistics

Distribution planning

Network planning

Information systems
for transportation
logistics

Transport chain
design and
consultancy for
logistics sites
Page 6
Industrial Park Planning
Distribution logistics
Activities:
n
Outsourcing
n
Location planning
n
Analysis of transport
costs
n
Transport management
n
Supply-ChainManagement
n
Software for logistic
purposes
Page 7
Industrial Park Planning
Network planning
Activities:
Development of software-tools for
network optimisation:
n
Optimisation of service level on a
network or regional scope
n
Reduction of transport costs by
efficient bundling of freight flows
n
Taking operational processes into
consideration
n
Optimisation across different
transport modes
n
Optimisation across country
boundaries
Page 8
Industrial Park Planning
Telematics und Information management
Activities:
n
Information networks
n
Market research and
specification profiles
n
Information Technology
(IT) concepts
n
Custom designed
software for telematics
Page 9
Industrial Park Planning
Transport chain design
Activities:
n
Intermodal transport chains
n
Innovative Transhipment
technologies
n
Efficient process
organisation
n
Development of transport
offers in line with the market
requirements
n
Application of ITTechnologies
n
Consultancy for logistics
sites
Page 10
Industrial Park Planning
Agenda
 Introduction of Fraunhofer Department of transportation logistics
 Structure of typical Industrial Park Masterplanning project and
services offered in the different stages by Fraunhofer
 Best practices for typical solutions in an Industrial Park
Page 11
Industrial Park Planning
Strategic Functional Planning for Industrial Parks
Market Demand
Survey & Analysis
Recent
Five
Years
Vision
Best Practice
Case Studies
Mission
。
Stage I:
Objectives
First
Winning
Strategies
Ten to
Five to
Fifteen
Ten Years Years
Stage II:
Second
Winning
Strategies
Strategic
Function Design
Organization
Structure for
management
company
Biz Model for
management
company
Stage III:
Third
Winning
Strategies
Market
Promotion Plan
Strategic
Layout Design
Cost benefit
analysis
Competition &
SWOT Analysis
Optional project range: Detailed
planning to be defined by
agreement
Page 12
Industrial Park Planning
Market Demand Survey & Analysis
Market Demand
Survey & Analysis
 Detailed survey of potential investors and focus industries in the
region
 Survey of existing competition industrial parks and sites for potential
settlement of new investors in the region
Best Practice
Case Studies
 Survey will cover demander, receiver and provider of services
 Evaluation of specific service and area requirements for the region
 Analysis of potential demand in area and services: planning data
pool with growth rates and development trends
Competition &
SWOT Analysis
 Deduction of potential for different functions and value-added
services
 Market survey will be carried out in detail by Chinese experts
Page 13
Industrial Park Planning
Best Practice Case Studies (Panopa and others)
Market Demand
Survey & Analysis
 Optimisation of distribution structure, location planning, transport
cost analysis, transport management, network and service planning,
simulation tools for efficient bundling of transports
 Site planning with site sizes and layout planning / optimisation,
Best Practice
Case Studies
(Panopa and
others)
functional area planning with proper references for new site planning
 Detailed analysis of German/ European best practice examples
 Deduction of modern trends in German/ European industrial park
development
Competition &
SWOT Analysis
 Operating scheme examples and business models in Germany and
Europe
Page 14
Industrial Park Planning
Competition & SWOT Analysis
 Clear figure to the Strengths and Weaknesses and future
Market Demand
Survey & Analysis
Opportunities and Threats from a neutral view
 Database: statistical data industrial development for the region.
Analysis of potential competitors and interviews with potential
investors
Best Practice
Case Studies
(Panopa and
others)
 Analysis of current and future trends and their effects to proposed
industrial park
 Development of handling guide lines and master profile for industrial
park development including trend analysis
Competition &
SWOT Analysis
 Recommendations for new service areas and market segments,
identification of synergy potentials by development of new industrial
park for developers
Page 15
Industrial Park Planning
Developing Strategy
 The developing strategy follows overall vision, mission and objectives
Vision
Mission
statements, which will be developed from the SWOT analysis results
。
 A development plan describes these aims for the different stages in
detail
Objectives
 The development plan will schedule building stages, which can be
identified by the planning data base with the required resources by
Recent
Five
Years
Stage I:
First
Winning
Strategies
Five to
Ten
Years
Ten to
Fifteen
Years
Stage III:
Stage II:
Second
Winning
Strategies
Third
Winning
Strategies
year
 The development profile and emphasis changes throughout the
stages
 To ensure the achievement the developing stages aims, different
winning strategies have to be worked out, each winning strategy for
a
Page 16
period of 5 years
Industrial Park Planning
Strategic Function Design
 Strategic function design plans the general location areas without the
exact allocation (this will be done by the strategic layout design)
Strategic
Function Design
 Identification of core issues for the industrial park (e.g. affinity of
functions to different sub-areas of the overall site, percentage of added
value, support of main customers, market forecasts and the
interference with other functions / industries)
Strategic
Layout Design
 Development of a guideline for the functional design
 Calculation process from the results of the market survey for different
areas with consideration of best practice examples
 Consideration of regional situation (geography, traffic etc.)
 Definition and rough allocation of toplevel areas
Page 17
Industrial Park Planning
Strategic Layout Design
 Fine-planning for each function with direct allocation
 Site partition with different functions / industries, e.g. production,
Strategic
Function Design
warehousing, traffic zone, auxiliary functions etc.
 Optimisation of the interferences with other function / industrial: traffic
and process planning
 Best practise examples for detailed site partition
Strategic
Layout Design
 Consideration of special requirements, e.g. special needs for individual
investors
 Design of service area and green areas, if applicable
 (optional:) Description of processes for the new site
Page 18
Industrial Park Planning
Embodiment of operating schemes
Organisation
Structure for
management
company
Biz Model for
management
company
 Masterplan for industrial park, including all aspects of implementation
 Organisation structure for the management company and their
personnel development
 Business model for the business operation with a focus to added-value
services
Market
Promotion Plan
 Design of the market promotion plan (potential customers, acquisition
plan, acquisition documentation for customer)
 Cost benefit analysis for the pricing and planning of services
Cost benefit
analysis
Detailed project range to be
negotiated by demand
Page 19
Industrial Park Planning
Agenda
 Introduction of Fraunhofer Department of transportation logistics
 Structure of typical Industrial Park Masterplanning project and
services offered in the different stages by Fraunhofer
 Best practices for typical solutions in an Industrial Park
Page 20
Industrial Park Planning
Airpark Baden – Basics
• Sector A: Logistics centre
with direct connection to
airfield
• Sector B: Services,
Communication,
Administration
• Sector C: Trade and
innovation centre for sales
oriented industries
• Sector D: production and
craft area; also recycling
and innovation companies
• Sector E: Private aviation
centre with reserved land
for aviation oriented
companies
Page 21
Industrial Park Planning
Airpark Baden – Characteristics
•
•
•
•
•
•
•
•
Total area:
6.130.000 m² (brutto)
Area used for buildings
1.420.000 m²
Airport
2.460.000 m²
Green area / golf course
2.250.000 m²
Useable area in industrial/business park: about 66.000 m²
Number of companies:
90
Number of buildings:
42
Number of employees:
1150
Page 22
Industrial Park Planning
Airpark Baden – Details
Offered services:
• All around investor support;
quick permissions for
construction, etc.
• Construcion of buildings
according to investors needs
• Buying, renting or long term
building lease (40 years +
extension) possible
• Airparc Business Center in
Sector B with office space in
different sizes
• Guest house
• Power plant for environment
friendly production of
electricity and heating
Page 23
Industrial Park Planning
1. Logport – Layout and functional areas
Distribution
Free space for rent/ sale
Dangerous Cargo
Distribution
Car Distribution / RoRo
Consumer Electronics
Steel Logistics
Container terminal
Nature Reserve
Administration
Page 24
Industrial Park Planning
1. Logport – Characteristics
•
•
•
•
•
•
•
•
•
•
•
•
•
Total area:
Free space:
Number of companies:
Number of buildings:
Internal road net:
Internal rail net:
Utilities infrastructure:
Total warehouse area:
Number of employees:
Transshipment 2003:
Transshipment capacity p.a.:
terminal)
Infrastructure investments 1999-2003:
duisport
Suprastructure investments 1999-2003:
private
2.650.000 m²
abt. 800.000 m²
28
43
9,4 km (12.000 m² road and parking area)
12,4 km
14 km water and gas pipes, 20 km sewer
200.000 m²
abt. 1.500
100.000 TEU (Logport Container terminal)
abt. 200.000 TEU (Logport Container
160 Million EUR, of which 90 Million EUR
Page 25
400 Million EUR, of which 300 Million EUR
companies
Industrial Park Planning
1. Logport – Services
•
All-around-investor support
•
Development, provision
and Marketing of tracks,
buildings, terminals,
cranage
•
Construction consulting
•
Facility management
•
Trimodal terminal operator
•
public-utility railroad
services
•
Transport chain consulting
& Management, Marketing
•
Stuffing, stripping, packing
Duisport group
Infra- and suprastructure
providers
Transshipment and
logistic services
Strategic
investments
Page 26
Industrial Park Planning
1. Duisport – Revenues by business units
•
Tracts: leasing of land
•
Structures: leasing of
warehouses
•
•
Duisport Group - Revenues in Million EUR 2003
1,5
6,3
Transshipment: short sea,
inland barges, rail and
road
Logistic Services:
Marketing, Facility
management, Transport
management and railway
17
7,9
Tracts
Structures
Transshipment
Logistic Services
Others
9
Page 27
Industrial Park Planning
2. InfraServ Höchst – Basics
• Historical grown Technology- and Industry Park in
the heart of Europe
• Positioned in the economical powerful RheinMain-Area, direct at the river Main close to the
international airport Frankfurt Main
• Both Production- and Research- and Development
Companies of the Chemical-, Life Science- and
BioTech-Sector as well as Service Companies
• Management company is Infraserv GmbH&Co. Höchst KG, founded 1998
• Leading European site manager and industrial service company for particular
Chemistry- and Pharmaceutics sites
Page 28
Industrial Park Planning
2. InfraServ Höchst – Layout and functional areas
Production
Logistics
Services
Research& Development
Page 29
Industrial Park Planning
2. InfraServ Höchst – Characteristics
•
•
•
•
Total area:
Free space:
Number of companies:
Number of buildings:
•
•
•
•
•
•
•
•
Internal road net:
Internal rail net:
Total warehouse area:
Number of employees:
Transshipment 2003:
Transshipment capacity p.a.:
Investment from 1999 to 2003
Investment in 2003:
4.600.000 m²
890.000 m²
ca. 80
800 Production-, Laboratory- and Technical
buildings; 100 Production plants; 30 offices
abt. 72 km
abt. 57 km
abt. 300.000 m²
abt. 22.000 (of which 4.000 in R&D)
20.000 Containers; 700.000 t bulk
abt. 2 Mio. t
abt. 1.750 Million EUR
abt. 390 Million EUR
Page 30
Industrial Park Planning
2. InfraServ Höchst – Services
•
Site Engineering
•
Technical Services
•
Materials Management
•
Environment/Safety
•
Information Technology
•
Real Estate Management
•
Site Medical centre
•
Personnel
•
Finance + Controlling
Page 31
Industrial Park Planning
3. PLAZA Zaragoza – Basics
• Located in the centre of the south-east European
sector in Spain
• Management company: PLATAFORMA
LOGÍSTICA DE ZARAGOZA S.A., supported by
regional government
• Open for all companies that participate in activities
related to transport and logistics
• Efficient and qualitative multi-modal transport
possibilities: highways, high-speed-railway,
Imperial Canal of Aragón, Airport of Zaragoza
• PLAZA provides the collective equipment needed to develop the area and has
common services
• PLAZA will make Zaragoza one the most important logistical cities in Europe
Page 32
Industrial Park Planning
3. PLAZA Zaragoza – Layout and functional areas
Technology Centre
Social Facilities
Industrial
Logistic Area
Private/ Public
Sport Park
Intermodal Zone
Service
Area
Future Growth Reserve
Page 33
Industrial Park Planning
3. PLAZA Zaragoza – Characteristics
•
•
•
•
Total area:
Green area:
park)
Number of companies:
Number of buildings:
Internal road net and parking space:
places
Internal rail net:
Total warehouse area:
•
•
•
•
•
Number of employees:
Transshipment 2003:
Transshipment capacity p.a.:
Investment for Development:
Investment by companies:
•
•
•
12.063.674 m²
2.300.000 m² (incl. Public and private sports
currently 68
currently > 18
14,8 % of total area and >13.000 parking
n.a.
Warehouses up to 123.000 m² for each
Company (Example: Inditex)
currently > 5.000
n.a.
abt. 5.000.000 tons
expected 210 Million EUR
expected 1.500 Million EUR
Page 34
Industrial Park Planning
3. PLAZA Zaragoza – Organization
•
Joint Venture between the
government of Aragón
and industry
•
Logistic research program
within a business park:
•
ZLC, Zaragoza Logistics
Centre, leading academic
institute and branch of
MIT, Massachusetts
Institute of Technology,
centre for Transportation
and Logistics are located
direct on the PLAZA
Page 35
Industrial Park Planning
4. Gazeley Magna Park Rhein-Main – Basics
1. Building stage
• Former military area in the heart of Europe, close
to Frankfurt Main with connection to railway,
highway and airport Frankfurt Main (30 km)
• Management company is Gazeley Properties Ltd
from UK, leading European company for
Warehousing Solutions and Logistic Parks, owned
by WalMart
• Gazeley Properties Ltd with 24 sites in Europe
plans to build up 30 new logistic parks in Europe
until 2007
• Facilities for all companies related to logistic and
• Criteria for Magna Parks: efficient traffic connection, quality and standardization
trans-port, no production, from 10.000 m² to
of buildings, elegant scenery, environmental friendly concept, integration of local
50.000 m²
authorities into planning process, office buildings: 3-4 % of total building area
• Site preparation currently under process
Page 36
Industrial Park Planning
4. Gazeley Magna Park Rhein-Main – Layout and
functional areas
Railway connection
Distribution Centre
Highway connection
Office Buildings
Page 37
Industrial Park Planning
4. Gazeley Magna Park Rhein-Main –
Characteristics
•
Total area:
1.004.000 m² (Magna Park UK 2.400.000 m²)
•
Number of buildings:
abt. 34
•
Total warehouse area:
200.000 m² (798.940 m² in Magna Park UK)
•
Rental period:
regularly 5-10 years up to 25 years
•
Number of employees:
> 6.000 in Magna Park UK
•
Investment by Gazeley Properties Ltd.:
abt. 100 Million EUR
Page 38
Industrial Park Planning
4. Gazeley Magna Park Rhein-Main – Services
•
Site development
•
Marketing
•
Rent of floorspace
•
Planning & Building of
Warehouse solutions
within 16 weeks by
contract by standardized
buildings
•
Real Estate Management
•
Environment/Safety
Page 39
Industrial Park Planning
5. FRA-Forwarding Centre South – Basics
•
Air Cargo-, Forwarding- and
distribution centre at the airport
Frankfurt Main
•
Optimized interface and connection for
the transport modes road and rail
•
Settlement of Global Players from the
carrier sector and Service Companies
•
Site manager is the company Fraport
AG
•
Innovative Campus Concept for the
bundling of core competences
Page 40
Industrial Park Planning
5. FRA-Forwarding Centre South – Position and
Layout
199
7
200
3
Page 41
Industrial Park Planning
5. FRA-Forwarding Centre South –
Characteristics
•
Total area:
abt. 500.000 m²
•
Area for investors:
abt. 290.000 m²
•
Free space:
abt. 50.000 m²
•
Number of buildings:
> 19
•
Total building area:
abt. 120.000 m²
•
Internal road net:
n.a.
•
Internal rail net:
n.a.
•
Number of companies:
abt. 140
•
Number of employees:
abt. 4.200
•
Investment since 2003:
abt. 100 Mio. EUR
•
Annual dispatch capacity:
abt. 400.000 t
Page 42
Industrial Park Planning
5. FRA-Forwarding Centre South – Services
•
Site development
•
Facility Management
•
Technical Services
•
Environment/Safety
•
Information Technology
•
Personnel
•
Marketing
Page 43
Industrial Park Planning
6. GVZ Bremen – Basics
• GVZ Bremen is the oldest cargo transport centre
and logistic park in Germany, founded 1985
• Forwarding- and distribution centre
• Related in an area close to the seaport (2 km)
and the airport of Bremen (7 km), north of
Germany, with direct connection to railways and
highways
• GVZ Bremen was planned, extended and
managed by GVZ development company GVZ
Entwicklungs-gesellschaft mbH (25 %
government, 75 % private): public-privatepartnership
• Gateway for city logistics
Page 44
Industrial Park Planning
6. GVZ Bremen – Layout and functional areas
Services,Office
s,
Logistic industry
without rail connection
Administration
Logistic industry
with rail
connection
Logistic
industry
with extended
Terminal road/ rail
for combined
traffic
rail
infrastructur
e
Page 45
Industrial Park Planning
6. GVZ Bremen – Characteristics
•
•
•
•
•
Total area:
Free space:
Environmental reserve area:
Number of companies:
Internal traffic area:
•
Internal road net:
3.620.000 m²
abt. 10 %
460.000 m²
114
410.000 m² road and rail area (Terminal takes
abt.
25 % of the total area)
n.a.
•
Internal rail net:
n.a.
•
•
•
•
Number of employees:
Transshipment 2003:
Transshipment capacity p.a.:
Investment up to 2003:
60 %
4.960
87.000 TEU
235.000 TEU
abt. 450 Million EUR (of which 40 % GVZ and
companies
Page 46
Industrial Park Planning
6. GVZ Bremen – Services
•
Site development
•
Sale or rent of floorspace
•
Main Administration of
logistic park
•
Development of logistical
products
•
Marketing, P&R
•
Consulting and
cooperation projects for
logistic park companies
Page 47
Industrial Park Planning
7. Gyor Ipari Park – Basics
• Gyor Ipari Park is the first and one of the biggest
industrial park in Hungary, founded 1992
• Industry focus to: Automotive, Iron/ Steel,
Electronics, Plastics and Home Electronics
• Related close to a river port (20 km) and to main
highway (3 km), direct access to railway
• Gyor Ipari Park was planned, extended and
managed by an Austrian-Hungarian joint venture
company hold by the city of Gyor, the Austrian
building company Mischek Bau AG and the Bank
Austria Leasing
• Flexible site size from 2.000 m² to 120.000 m² on
demand of the customer
Page 48
Industrial Park Planning
7. Gyor Ipari Park – Layout and functional areas
Dutrade
Hydro Aluminium
(Distribution
(Automotive)
Iron/ Steel)
Liebherr
Erbslöh Aluminium
Home Electronics
(Automotive)
Hungarian Alliance
Philips Electronics
Logistics (Spare parts)
Robust Plastik
Smaller
AMOCO (Geotextile)
companies
E.ON (Energy)
Page 49
Industrial Park Planning
7. Gyor Ipari Park – Characteristics
•
•
•
•
•
•
•
1.250.000 m² (brutto)
about 1.000.000 m²
about 250.000 m²
68.300 m² (about 5,3 %)
53
42
145.100 m² road and rail area (11,3% of total
•
Total area:
Useable area:
Free space for sale 2004:
Green area:
Number of companies:
Number of buildings:
Internal traffic area:
area)
Internal road net:
•
Internal rail net:
3,4 km
•
•
Number of employees:
Investment up to 2003:
7.200
abt. 208 Million EUR (of which 4 % park
management company and 96 % private
investors)
6,25 km
Page 50
Industrial Park Planning
7. Gyor Ipari Park – Services
•
Site development as a
joint venture company
•
Sale or rent of floorspace
•
Main Administration
•
Marketing, P&R
•
Building support
•
Legal advice
•
Personnel support
•
Representation rooms
•
Conference facility
Page 51