RUBICON GROUP HOLDING PACTS WITH MEG
ON MONSTER IN MY POCKET®
RGH Acquires Worldwide Rights to Popular Boys IP for Development of
Consumer Products and Digital Media on All Platforms
LICENSING EXPO 2012:
LAS VEGAS – (June 14, 2012) – Rubicon Group Holding (RGH) has acquired worldwide licensing,
merchandising and digital media rights to the popular Monster In My Pocket® brand of collectible
monsters for boys from MEG, creator and owner of the intellectual property; it was jointly announced
today by RGH Executive Director, North America, David Corbett and MEG CEO Joe Morrison.
As a result of the agreement, RGH will create a global brand strategy for the IP, which includes
developing and producing a broad range of animated Monster In My Pocket® content for theatrical and
television distribution, DVDs, game platforms, apps, and online and social media. The new content will be
supported with a comprehensive licensing and retail development program. MEG retains master toy
license rights to the property.
“We are pleased to be working with MEG and welcome the opportunity to expand our reach in the digital
marketplace with creative new content for the Monster In My Pocket® franchise,” said Corbett.
“Our new association with MEG perfectly supports our corporate goal to partner with high profile
companies on well established brands that will benefit from RGH’s proven expertise in producing the
highest quality animation to achieve global success. This is an important new partnership for RGH and
we look forward to a long and profitable association with MEG,” said RGH CEO Randa Ayoubi.
“Monster In My Pocket is an iconic brand, based on famous, well-known ‘real’ monsters,” said Morrison.
“It’s an evergreen brand that has a very active worldwide ‘monster-geek’ fan base. We are delighted to
partner with RGH to bring innovative new content across all media platforms to monster lovers around the
world.”
About MEG
MEG is a leading owner, creator and developer of a wide range of successful Intellectual Properties. In
addition to Monster In My Pocket®, MEG also owns and markets an extensive list of other In My Pocket ®
properties such as Puppy In My Pocket ®, Kitty In My Pocket ®, Jungle in My Pocket®, Pony In My
Pocket®, Ocean In My Pocket® , and Baby In My Pocket®. Other innovative brands created and owned
by MEG include Stink Blasters®, Power Buggz®, Lottalittles® and Scent Stars®. These highly successful
properties are manufactured by MEG and sold worldwide by top-tier toy distributors covering 50+
countries. MEG is also the co-producer of the children’s animated TV series Puppy In My Pocket
Adventures In Pocketville. The company was founded by former Mattel EVP Marketing, Joe Morrison, and
is based in El Segundo, Calif. For more information: visit http://www.megtoys.com/.
About RGH
RGH (Rubicon Group Holding) is a diversified entertainment company devoted to the creation of
incomparable entertainment experiences and interactive educational content across all media channels.
RGH has a team of 400 employees in four locations: Amman (Jordan), Los Angeles (United States),
Manila (Philippines) and Dubai (United Arab Emirates). Together, RGH’s world class team collaborates to
provide a unique perspective into the realization of compelling digital content and immersive
entertainment.
Combining award winning creative and cutting-edge technology, RGH has an established reputation for
innovation in four distinct business segments: Productions, Themed Entertainment, Games and
Education. Our products and services are critically acclaimed by the industries’ experts: RGH’s Pink
Panther and Pals series, co-produced with MGM, won four Kidscreen Awards in 2011; RGH’s Trashers
iOS App won the 148Apps “Best Kids Game 2011” award.
www.rubiconholding.com | www.rghentertainment.com | www.rghgames.com |
www.rghthemedentertainment.com | www.rgheducation.com
###
Contacts:
RGH
John Russel · T: 818.561.5072 · M: 818.516.8572 · JRUSSEL@RUSSELPRLA.com
MEG Toys
Barbara Lewis · T: 310.648.7735 · BLEWIS@MEGTOYS.COM