CLUSTER
Business and Marketing
COURSE
Global Business and Marketing
WVEIS CODE
BM0410
Course Description:
The Skill Sets in this course are representative of the basic knowledge included in a Career and Technical
Education/Business and Marketing concentration. Incorporated into this course are elements of introductory
global business and marketing knowledge and skills necessary for a career in the business and marketing field.
This course is recommended as an Elective in the Marketing Management, Business Finance, General
Management, Entrepreneurship and High School of Business concentrations.
SKILL SETS
Global Business and Marketing’s Role
Global Communications
Social, Cultural, Political, Legal and Economic Factors
Operations and Management of Human Resources
1
Global Business and Marketing
Skill Set
Knowledge Objectives
0410.1
Performance Objectives
WVEIS 0410
Global Business and Marketing’s Role
Students will demonstrate knowledge of
 global business and marketing’s role.
 economic activities.
 marketing strategies.
 financial activities.
 risk management.
Students will
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0410.3
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0410.4
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0410.5
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0410.6
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0410.7
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0410.8
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0410.9
0410.10
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0410.11
0410.12
0410.13
0410.14
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0410.16
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0410.17
0410.18
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0410.19
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determine business opportunities in countries with various levels of economic
development.
determine the impact of international business activities on the local, regional,
state and national levels.
examine the impact of a domestic company becoming involved in international
trade opportunities.
examine the resources (e.g., ports, trade routes, transportation centers, foreign
trade zones and natural, financial and human resources) of major cities around
the world.
determine business opportunities in countries in various levels of economic
development.
identify the effects of U.S. responses to changes in the global marketplace
during the 21st century.
explain how social, cultural, technological and geographic factors influence
consumer buying behavior in different countries.
determine market potential for a good or service in a foreign market.
examine how the marketing mix elements need to be adapted for international
marketing efforts.
research how a company markets a product/service in a foreign market.
identify how brands and packages are affected by culture.
identify buying behaviors of consumers in a foreign market.
analyze the influence of social and cultural factors affecting promotions used
in foreign markets.
identify, develop, or evaluate marketing strategy, based on knowledge of
establishment objectives, market characteristics and cost and markup factors.
evaluate the financial aspects of product development, such as budgets,
expenditures, research and development appropriations, or return-oninvestment and profit-loss projections.
conduct research projects.
discuss how the marketing research process, including data collection, differs
in an international business.
compile, analysis and report data to explain economic phenomena and forecast
market trends.
2
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0410.21
0410.22
0410.23
0410.24
0410.25
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0410.27
0410.28
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0410.30
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determine how currency exchange rates affect companies.
explain the advantages and disadvantages of an electronic money system.
identify various sources of funds for international operations.
explain the risk management process.
determine options to insure against risks.
determine how changes in economic conditions might affect stock prices.
select distribution channels for a company conducting business internationally.
examine media used in different countries.
research how the business environment affects prices charged in foreign
markets.
0410.29
 select distribution channels for an international company.
Skill Set
Global Communications
Knowledge Objectives
Students will demonstrate knowledge of
Performance Objectives
0410.31
0410.32
0410.33
0410.34
0410.35
Skill Set
Knowledge Objectives
0410.36
verbal and nonverbal communication strategies in global business and
marketing.
 cultural differences.
Students will
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assess international business blunders resulting from ineffective or incorrect
communication patterns.
 research international cultural differences in food, dress, social behaviors and
language.
 compare business protocols of various countries.
 provide examples of non-verbal communication affecting international
businesses.
 determine Internet safety issues and procedures for compliance.
Social, Cultural, Political, Legal and Economic Factors
Students will demonstrate knowledge of
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factors that shape and impact the global business environment.
3
Performance Objectives
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0410.49
0410.50
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0410.52
0410.53
Skill Set
Knowledge Objectives
0410.54
Performance Objectives
Students will
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differentiate amongst social and cultural factors affecting business activities.
(e.g., time, workday, workweek, schedules, holidays)
 relate how trade barriers, tariffs, quotas and taxation policies affect choice of
location for companies operating internationally.
 examine legal differences that exist among countries in areas such as consumer
protection, product guidelines, labor laws, contract formulation, liability and
taxation.
 determine the impact of GDP, balance of trade, foreign debt and cost of living
on the global business economy.
 compare the economic systems used to decide what to produce, how it is
produced and for whom it is produced in a country.
 assess the competitive strengths and weaknesses faced by a company operating
internationally.
 examine the ethical and legal issues associated with trademarks, copyrights
and patents.
 compare the implications of conducting business in countries with different
legal systems.
 analyze the availability of resources and economic potential in various
countries.
 discuss the socioeconomic impact of new public policies, such as proposed
legislation, taxes, services and regulations.
 discover why trade barriers are imposed by governments (quotas, tariffs,
licensing requirements, exchange rate controls).
 examine the major current issues in world trade.
 distinguish between goods and services imported to or exported from a
country.
 determine the import or export potential for a good or service.
 explain the role that U.S. Customs and the customs agencies of other countries
play in international trade activities.
 determine social and cultural influences on the forms of business ownership
required in different countries.
 distinguish between licensing and franchising for international business
activities.
Operations and Management of Human Resources
Students will demonstrate knowledge of
 operations and management of human resources in different countries.
 work ethics.
 necessary documentation for travel and employment.
Students will
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0410.56
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identify the factors that influence the application of managerial styles in
different countries.
research how compensation and employee benefits differ in various cultures.
4
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0410.58
0410.59
0410.60
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distinguish how differences in occupational health and safety standards impact
the conduct of business internationally.
examine the employment process when pursing an international career.
explore the work ethic in different cultures and societies.
determine personal, safety, health and legal documentation necessary for
international travel and employment.
5