3.02 Notes

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Sports & Entertainment Marketing II

3.02 Understand operation’s role and function in business to value its contributions to a company

Activity 1: Complete the PPT Notes.

 _________________________ is the process of getting the product to the consumer.

 A ___________________ _______________ is the methods and channels used in delivering products from producer to consumer.

 An _____________________ is an individual or organization through which products move from producer to consumer.

 Sports ___________________ are participation _________________ such as

________________________ in basketball, bowling, scuba, hiking, sky diving, running, weight training, sailing, water skiing, golf, and snow-boarding.

 The activities are offered—___________________—to the consumer in a number of ways such as leagues, tournaments, championships, races, meets, regattas, outings, and adventure travel packages.

• Sport _______________ ___________________ : The ________________, ____________, and ___________________ of sports _____________________ alone makes up an important part of the sport service industry.

• Sports ________________________

: The ______________________ of sports as an

_______________________ product is a fast-growing segment of the sport business industry.

• Sport ________________

: Some examples of sport media are sports ________________

(print), __________________ sports businesses (Web-based businesses), and industry

____________ magazines. The consumers of these can be either end or business consumers.

Distribution of Products

_______________________ products are physical objects. Most are manufactured in mass quantities at a factory and must be moved—distributed—to a place of purchase— retailer or wholesaler. For example, running shoes are manufactured in a factory and must be moved to a retailer to be sold.

________________________ products are not physical objects and include products such as services, places, and ideas.

 ______________ _________: amount of time that a product can remain in a good and consumable condition after being manufactured.

_____________________________ is getting the product to the consumer when the consumer wants it.

_____________________________ is getting the product to the consumer where the consumer wants it.

____________________________________ is creating possession of the product for the consumer.

Types of Distribution Intermediaries

• _________________________ —a company that buys goods in large quantities specifically to resell to retailers or final consumers (Peter and Donnelly, 1993).

_________________________

—a company that buys goods to resell to consumers (Peter and

Donnelly, 1993).

_________________________

—an electronic retail store.

_________________________

—a person or a company who “moves” products (facilitates the sale) by taking orders for a buyer and placing the order with the producer (Boone and Kurtz,

1992).

_________________________

—a company that buys direct from a manufacturer or producer and offersthe products through a catalog or electronic system (Cravens and Woodruff, 1986).

_________________________

—a wholesale intermediary (Peter and Donnelly, 1993).

• __________________ of a _______________________ ________________: The

____________________________ of the ___________________ should be the

______________ __________________ in the selection of a distribution system.

• A company should ____________ what the _______________________ are doing before making any sort of business decision.

• ________________________________ drives up demand, which in turn drives up prices.

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