Activity 1: Complete the PPT Notes.
_________________________ is the process of getting the product to the consumer.
A ___________________ _______________ is the methods and channels used in delivering products from producer to consumer.
An _____________________ is an individual or organization through which products move from producer to consumer.
Sports ___________________ are participation _________________ such as
________________________ in basketball, bowling, scuba, hiking, sky diving, running, weight training, sailing, water skiing, golf, and snow-boarding.
The activities are offered—___________________—to the consumer in a number of ways such as leagues, tournaments, championships, races, meets, regattas, outings, and adventure travel packages.
• Sport _______________ ___________________ : The ________________, ____________, and ___________________ of sports _____________________ alone makes up an important part of the sport service industry.
• Sports ________________________
: The ______________________ of sports as an
_______________________ product is a fast-growing segment of the sport business industry.
• Sport ________________
: Some examples of sport media are sports ________________
(print), __________________ sports businesses (Web-based businesses), and industry
____________ magazines. The consumers of these can be either end or business consumers.
Distribution of Products
_______________________ products are physical objects. Most are manufactured in mass quantities at a factory and must be moved—distributed—to a place of purchase— retailer or wholesaler. For example, running shoes are manufactured in a factory and must be moved to a retailer to be sold.
________________________ products are not physical objects and include products such as services, places, and ideas.
______________ _________: amount of time that a product can remain in a good and consumable condition after being manufactured.
_____________________________ is getting the product to the consumer when the consumer wants it.
_____________________________ is getting the product to the consumer where the consumer wants it.
____________________________________ is creating possession of the product for the consumer.
Types of Distribution Intermediaries
• _________________________ —a company that buys goods in large quantities specifically to resell to retailers or final consumers (Peter and Donnelly, 1993).
•
_________________________
—a company that buys goods to resell to consumers (Peter and
Donnelly, 1993).
•
_________________________
—an electronic retail store.
•
_________________________
—a person or a company who “moves” products (facilitates the sale) by taking orders for a buyer and placing the order with the producer (Boone and Kurtz,
1992).
•
_________________________
—a company that buys direct from a manufacturer or producer and offersthe products through a catalog or electronic system (Cravens and Woodruff, 1986).
•
_________________________
—a wholesale intermediary (Peter and Donnelly, 1993).
• __________________ of a _______________________ ________________: The
____________________________ of the ___________________ should be the
______________ __________________ in the selection of a distribution system.
• A company should ____________ what the _______________________ are doing before making any sort of business decision.
• ________________________________ drives up demand, which in turn drives up prices.