Programme Specification
This Programme Specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.
Sources of information on the programme can be found in Section 17
1. Awarding Institution / Body
2. Teaching Institution and Location of Delivery
3. University Department/Centre
4. External Accreditation
5. Title of Final Award
UCLAN
Preston
School of Sport and Wellbeing
N/A
MSc Sports Marketing and Business Management
PgDip Sports Marketing and Business Management
PgCert Sports Marketing and Business Management
Full- and part-time, both on-campus and entirely online 6. Modes of Attendance offered
7. UCAS Code
8. Relevant Subject Benchmarking
Group(s)
9. Other external influences
Unit 25, Hospitality, Leisure, Sport and Tourism
The Institute for the Management of Sport and Physical
Activity (IMSPA)
10. Date of production/revision of this form
June 2015
11. Aims of the Programme
PgCert Aims:

Equip students to critically analyse the theories and concepts underpinning sports business management and their application to practice within the national and international sport industry.
 Develop the students’ abilities to critically analyse generic and sports-specific marketing theories and their application in the dynamic 21 st century sports business marketplace .

Enable students to critically evaluate sports business management and marketing practice.
 Develop students’ critical awareness of the key issues and trends within the national and international sports industry.
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
Enable students to reflect on and develop their personal and professional attributes in order to enhance their employability within the national and international sports industry.
PgDip Aims: the aims of the programme are those above, and furthermore, to:

Enable students to appraise a diverse range of strategies for the management of sports organisations.

Equip students to apply a research-informed approach to management/marketing problemsolving in sports organisations.
Master of Science in Sports Marketing and Business Management: the aims of the programme are those above, and furthermore, to:
 Develop the students’ ability to conduct independent research in the area of sports marketing and management.
12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
PGCert LOs
A1. Contextualise theories of business and management within the broad area of sport business management and critically apply to the current practices within sport organisations
A2. Critically evaluate the relevance of a range of marketing theories within sports and recreation markets and deploy strategic and tactical sports marketing solutions in a range of scenarios and opportunities.
A3. Apply knowledge and understanding of generic and sports-specific marketing theories to the practice of both the marketing of sport and marketing through sport.
A4. Critically evaluate the importance of financial analysis to management decision-making within the sports industry.
A5. Critically evaluate the role of integrated marketing communications in building sports brands, and their application in a range of sports marketing contexts.
A6. Critically analyse the key issues and trends within the global sports industry.
PGDip LOs
A7. Display a critical understanding of the range of research philosophies, the research process and methods used within sport related research.
A8. Appraise a range of strategies for the determination, implementation and control of business policies, structures and plans at a strategic level in sport.
A9. Display a critically understanding of reflective learning and personal development with regard to professional development within the sport industry.
Masters of Science
A10. Display mastery of a specialised area of knowledge within the sports industry through an
independent study.
Teaching and Learning Methods
Full time/part time Preston Campus based.
Lectures, seminars, workshops, debates, discussions, presentations, guest lectures from practitioners and academics, management development activities and case studies.
Online
Computer-mediated communication generally involving text-based learning materials, online video lectures/podcasts, discussions (synchronous and asynchronous) and direct communications (e.g. email, video conferencing).
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Assessment methods
Essays, reports, oral and multimedia presentations, debates.
B. Subject-specific skills
B1. Employ a critical perspective to problem solving and management decision making in complex
situations within the sports industry.
B2. Undertake a business environmental analysis.
B3. Develop a business plan.
Teaching and Learning Methods
Workshops to include management development activities, consultancy activities. Online to also include computer-mediated communication.
Assessment methods
Reports, oral and multimedia presentations, consultancy activity
C. Thinking Skills
C1. Critically evaluate the theoretical aspects of sports marketing and management and their application to the sports industry.
C2. Demonstrate a critical appreciation of the contexts in which management decisions are made
within the sports industry.
C3. Utilise the theories and concepts underpinning sports marketing and management to develop creative but credible solutions to issues within the sport and recreation industry.
Teaching and Learning Methods
Workshops, including management development activities, seminars, debates, discussions, multimedia presentations, consultancy activity, guest lectures from sports marketing and management practitioners. Online learning to also include computer-mediated communication.
Assessment methods
Reports, essays, oral and multimedia presentations, consultancy activity.
D. Other skills relevant to employability and personal development
D1. Appraise their personal and career development needs through self reflection, action planning
and implementation.
Teaching and Learning Methods
Workshops to include management development activities and consultancy activity. Online learning to also include computer-mediated communication.
Assessment methods
Oral and multimedia presentations, consultancy activity and reports.
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13. Programme Structures*
Level Module
Code
Module Title
Level 7 TL4334
TL4024
TL4037
TL4026
Sports Finance and Economics
Principles and Practice of
Sports Marketing
The Global Sports Business
Professional Development in
TL4126
TL4127
TL4008
TL4025
TL4110
TL4000
Sport
Marketing Through Sport
Integrated Marketing
Communications for Sports
Brands
Sports Marketing Consultancy
Project
Strategic Thinking for Sports
Managers
Research Methods for Sport
Masters of Science
Dissertation
15. Personal Development Planning
Credit rating
10
10
10
10
10
10
20
20
20
60
14. Awards and Credits*
Postgraduate Certificate
Requires 60 credits at Level 7 from the following modules:
TL4023, TL4024, TL4026,
TL4037, TL4126, TL4127
Postgraduate Diploma
Requires 120 credits at Level 7 including TL4008, TL4025,
TL4110 in addition to those named above for PgCert
Masters Degree
Requires 180 credits at Level 7
Personal Development Planning is a crucial element of the course and students are provided the opportunity to develop and learn through self determined reflection and action planning. This dimension of the programme, through Professional Development in Sport , gives students the opportunity to develop professional and personal skills in an attempt to enhance future career developments. Students will evaluate their core skills and attributes and assess their personal, academic and professional competencies with the view of developing appropriate strategies to enhance these. The identification and development of these competencies are further enhanced when students engage in the Marketing Consultancy Project . The Marketing Consultancy Project is an opportuni ty for students to work on a “live” project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Marketing
Consultancy Project also offers students the opportunity to apply theoretical and practical knowledge developed within the programme. Students are able to apply techniques of reflective learning to the consultancy experience in order to ensure that learning is based upon both a sound theoretical basis and a robust practical application.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications, together with appropriate experience and skills required for entry to study. These criteria may be expressed as a range rather than a specific grade. Amendments to entry requirements may have been made after these documents were published and you should consult the University’s website for the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
An Honours Degree from a British University (or overseas equivalent). It would normally be expected that this degree be awarded at the level of lower second class or above (or overseas equivalent). The programme is designed for graduates who have not previously studied sports business/management or marketing, including those who have gained a non-related degree but have some experience in the sport industry.
Students where English is not the first language need to demonstrate their ability in the English language through obtaining an IELTS score of 6.0 or above or equivalent.
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For entry to the PgCert and PgDip routes: A Degree from a British University (or overseas equivalent).
It would normally be expected that this degree be awarded at the level of lower second class or above
(or overseas equivalent). As an alternative to this, at the discretion of the Course Leader, students without a degree but with significant, relevant experience in sports marketing/business management may be admitted to the PgCert. Progression beyond this to PgDip and MSc will be contingent upon successful completion of the named PgCert modules.
17. Key sources of information about the programme

University website (www.uclan.ac.uk)

Factsheet

University Prospectus

Listing on external websites, e.g. Prospects, Leisure Opportunities

University open days
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18. Curriculum Skills Map
Please tick in the relevant boxes where individual Programme Learning Outcomes are being assessed
Programme Learning Outcomes
Level
Module
Code Module Title
Core (C),
Compulsory
(COMP) or
Option (O) Knowledge and understanding
Subject-specific
Skills Thinking Skills
C3
TL4334
TL4024
TL4037
TL4026
Sports Finance and
Economics
Principles and Practice of Sports Marketing
The Global Sports
Business
Professional
Development for
Sport
C
C
C
C
A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 B1
√
√
√
√
√ √
√
√
√
√
√
√
√
√
B2
√
B3
√
C1
√
√
√
√
TL4126 Marketing through Sport C
TL4127 Integrated Marketing
Communications for
Sports Brands C
TL4020
Strategic Thinking for
Sports Management C
√ √ √
√
√
√ √
√ √
√
√
√
√
√
√
TL4110
Research Methods for
Sport C
√ √ √
TL4008 Consultancy Project C √ √ √ √ √ √
TL4000 Dissertation C
√
√
√
Note: Mapping to other external frameworks, e.g. professional/statutory bodies, will be included within Student Course Handbooks
C2
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
Other skills relevant to employability and personal development
D1
√
√
Academic Quality and Standards Unit документ1
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