Business Overview
Ranjana Foogooa
CEO & Founder
Overview – Mission
Mission Statement
Our long-term goal is to be the preferred e-marketing partner for
promoting your Brand for enhanced profitability through
Online, Social and Mobile Platforms.
Core Missions
1) Service: Deliver a strong and reliable strategy to generate incremental business. We listen to clients’
needs and business requirements, and implement the right e-marketing strategy
2) Innovation: Ensure that we are well-informed and master the latest technologies/e-marketing
platforms. We make it a point to assess the feasibility and the need to leverage them to promote a business
3) Performance: Achieve incremental revenue through undertaking very specific actions to reinforce
and promote a brand by diligently monitoring the Reach, Penetration, Conversion and ROI
4) Ethics: Adopt a very transparent approach to knowledge-sharing with our clients and team members.
Ethical marketing is key to driving a healthy and reliable e-marketing strategy.
The Founder - Bio
Ranjana Foogooa
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Among the first to join the European online space in 2005 as an e-marketeer
Comes from a technical background of Computer Systems and Network
engineering
Worked with Google, Yahoo! and other Search Engines to drive Paid Search
campaigns for Shopping.com (eBay Inc.) across EU & Australia
Led and implemented EU-wide online revenue generation strategies for
Apple/iTunes, P&O Ferries, Vodafone, Expedia and other market movers and
shakers at TradeDoubler International (based in London)
Worked with the key digital market players to implement tailored online
strategies for clients with budget management and allocation
The Team
Sphere Media Technologies was founded in May 2012
Our current team consists of:
1.
2.
3.
4.
5.
6.
Director – In charge of defining and establishing clients’ digital strategy & client
relationship management & Key Account Management
Operations Manager – researching and overseeing all technical implementations
Account Executive – In charge of clients’ portfolio, implementing all aspects of
their digital strategy
Graphics Designer and Photographer – In charge of bringing the “visual” touch
on all Digital Platforms, as per client’s request
Admin – In charge of the smooth running of the administrative requirements of the
business
A satellite of key players, extremely passionate about Digital Marketing and latest
Apps and Tools & Copywriting to enhance the client’s online presence
What we do
Position: We deliver profitable growth for businesses by building and
managing their online activities on the various Digital Media
platforms: Facebook, Twitter, YouTube, LinkedIn, Foursquare, Google
+, Google Maps, Mobile Applications, just to name a few
Integrate: We devise and implement digital strategies for Customer
acquisition, customer engagement, putting forward a client's
products and services towards a more targeted audience and being
present for their demographics across board.
Penetrate: We reinforce and promote a brand by diligently and
constantly monitoring the Reach, Penetration, Conversion and ROI
Digital Solutions

Consultancy for Online, Social, Mobile Strategy
Development
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Social Media Monthly Management (SMO)
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Targeted Email Marketing with Client DB
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Targeted SMS Marketing with Client DB
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Database set up and Management
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Mobile and Facebook Applications Creation
and Updates
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Google Advertising: Google Paid Search (PPC)
 Account Setup and Management
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SEO Consultancy
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Web site creation or enhancement, Blogging,
Copywriting
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Graphic Design Creation and Adaptation
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Data Entry/ Data Capture
The Digital Plan
Understand
&
Analyse
Integrate
your Digital Initiative
Position
& Elaborate
the Digital Strategy
Identify
the Digital needs
& channels
Penetrate your Market
Segments
Understand & Analyse
- Urge Client to write up a Marketing Plan
- A Marketing Plan defines the following:
→ The products or services
→ The target market segments
→ The brand messaging
→ The USPs and the value proposition – The differentiating factor
Analyse the target segments and understand the related trends & interests
Understand whether the market status has any direct impact on the client's
business and how
Understand the movers and shakers of the client's business area
Understand competition and their digital footprint
Identify the Digital Needs &
Channels
- Identify the immediate as well as long term goal/s of the client
- Identify the needs of the client
- Identify the source of information in order to elaborate a Digital
Strategy and Plan for the business
- Identify the appropriate channels (Direct and Support)to use in
order to promote the Brand and ensure Maximum Reach within the
targeted audience.
Position & Elaborate the Digital
Strategy
– The Digital Strategy needs to be aligned with all offline initiatives that
the business intends to run
– The Digital Strategy needs to specify actions in order to address the
following:
Reach, Penetration, Conversion and ROI
– A clear plan needs to be defined for each channel and platform that
will be used for promoting the Brand and the business.
The customer who follows you on Twitter may not be looking for the same information as the
one who is following the business on LinkedIn.
Likewise, the information we put and the tone we use on LinkedIn should not be the same as the
one we adopt on Facebook
– Ensure to define and allocate emarketing budget for the different
digital initiatives (Google Adwords, Facebook Paid Ads,
Promotions...)
Integrate your Digital Initiative
– Integrate your Digital Strategy as a core part of your overall
marketing strategy
– Ensure that relevant players within the business have a good
(not necessarily expert) understanding of the mechanics
behind each initiative
– Launch and run the different initiatives
– Maintain Focus on:
Customer acquisition, customer engagement, customer
retention, customer satisfaction, promoting the products
and services, interaction
Penetrate your Market Segments
Reinforce and promote the brand
– Diligently and constantly monitor the Reach, Penetration,
Conversion and ROI
– Track against predefined performance metrics
– Analyse findings and tailor approach
Capture: Media Solutions
(Audio/Photo/Video)
Capture: Media Solutions
(Audio/Photo/Video
Some Clients
Data Capture for Multi Channel
Reach
1.
We usually run “Data Capture” initiatives for our clients via their
Facebook Pages
2.
“Newsletter subscription” type form is created with legal disclaimer
whereby fans are “invited” to register with a specific aim
1.
These normally take the form of a mini-contest where there is a winner at the end of
the campaign
Objective:
1.
To build or grow the database of the client.
2.
To be able to use multi channels to reach existing or potential customers;
i.e via emails or SMSes (both handled by our team)
Some other Projects
1. Developed and built the new website of Mall of Mauritius:
www.mallofmauritius.com
2. Developed Catalogue website for Parfums des Iles:
www.bouquet-des-iles.com
3. Developed and built “Scratch and Win” game (Facebook App) for
Mall of Mauritius
4. Developed innovative ecommerce catalogue for Mall of Mauritius:
http://www.mallofmauritius.com/catalogue/
5. Developed online voucher system for Ocean Basket Facebook Page
(used for specific campaigns)
Sphere Media Technologies Co Ltd
Contact us:
ranjana.foogooa@spheremedialtd.com
(+230) 5710 3647 | (+230) 433 8020
Royal Road, Gentilly, Moka
Mauritius