Case Study
Client:
Project title:
Duration:
Creator:
Professor Kirkun, WCC Digital Design
BMW Hyperrealism Bass Cubism Oceana Collage
Fall 2015
Michael Iovino
Description
The projects involve three different styles of digital art including:
Hyperrealism, Cubism and Collage.
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Hyperrealism is a style of art depicting something that does not
necessarily exist but it appears as if it does by the use of creative skills
in illusion through the use of any medium. Hyperrealism is a highresolution picture in most cases.
Cubism was created in the early 20th century and was very influential in
the art world. This type of style uses movement in art and is most
commonly seen in painting where the single viewpoint perspective is
abandoned and the use of geometric shapes; interlocking planes and
collage make up the composition.
Collage is a method of art that pools together different pieces of art and
is made by sticking the various different materials such as photographs,
pieces of paper or fabric and place them on a single backing. A collage is
comprised of a collection of various things purposefully arranged to
achieve the artist’s vision of the outcome.
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Strategy & Challenges
My strategy in all three projects was to get my ideas down initially and
then to draw sketches of how I would like them to appear on screen.
Challenges: The challenges were my inspiration and I did not see them
as a set back.
Results
Hyperrealism
In BMW hyperrealism the project aims to make the impossible possible
by placing a BMW on the moon. With the successful use of Adobe
Photoshop the viewer is able to look though the windshield where he
sees another car drifting on the moon. A cropping tool and paint with a
light opacity was used to create the smoke behind the car making the
dust look realistic. The cropping tool was also used in the dashboard to
create futuristic gages. The image of the BMW on the moon shows the
viewer the advanced forward thinking behind the high performance
found in BMW.
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(The exquisitely engineered E39 BMW M5 is quite the extraordinary
triumph of the human race. A car that can reach 60 mph in just 4.7
seconds and has a top speed of 186 mph. The BMW M5 may take the
cake for the most powerful well balanced and fantastic handling saloon
car ever created, even though today there are newer vehicles that may
reach the same potential if not better, the E39 M5 was one of the first to
reach such a high potential. To all other car companies and car
enthusiasts the E39 is still world-renowned for its exceptional
performance and output for being the fastest 4-door sedan in the world
in the early 2000s.)
The reason I chose this topic using Photoshop is to create a hyperrealistic photo of a vehicle traveling at a high rate of speed on water or
ice; or to place the car on the moon; or in space like a space ship; or
drifting on the moon; or on a planet such as Mars. Using these special
effects communicates BMW’s expertise in innovation and technology.
Cubism
The vision for the cubism piece came from my awareness of evermoving aquatic life. I decided to capture the movement of a fish. Marcel
Duchamp was able to establish the appearance of movement by dividing
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up shapes and forms. Using this technique, I took the concept of wellknown pieces and applied them to create a bass jumping out of the
water. The overlapping and overlaying of images captures the flapping
fins and thrusting movement of the fish. Using the modes on the layers
enabled me to construct a visual flow displaying the sheer power of the
fish fighting with the angler (fisherman). The placement of the eye and
bait acts as the focal point and adds emphasis to the clustering
movement, all captured in one image. There is particular movement
from the eye of the bait flowing through each fish towards the largest
eye. I added emphasis to the movement of the fish by dividing up the
image of the bass splashing out of the water in a struggle with the
fisherman. The special effects used here clearly target the constant
movement of the bass.
Collage
The 30-second video collage was created for the non-profit organization
Oceana to help express their movement in helping protect the world’s
oceans. Constructing a brief film for the first time working with Adobe
Photoshop really put my computer skills to the test. I was able to
conduct a series of visual movement from the cropped images making
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what appeared 2D to appear more like 3D. Tools such as the lasso, and
quick selection helped enable my vision to come to life. I was able to
find the right assets and apply them to different contexts on the
screen. The use of fades in both fields of visual and audio really helped
make images appear to move across the screen as well as heighten
certain aspects of the video resulting in a solid production. In
conclusion, I learned a great deal about the timeline tool while creating
this short film. I’ve worked with Final Cut Pro in the past and I see
many similarities in this software. The experience I gained has
furthered my understanding of Photoshop and improved my ability to
accomplish future projects.
Research
The hyperrealism artwork derives from my love for high performance
cars. The idea to place a car on the moon seems to fit both the category
of “hyper” and “high performance” very well.
The cubist artwork developed from researching Marcel Duchamp
paintings.
The Collage Oceana Project from was based on the website
http://oceana.org/.
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