Travel Strategic Sourcing Kathy Briski, C.P.M., CCTE January 9, 2013 Global Procurement Processes Day-to-Day Purchasing Process Generate Requisition Approve/ Submit Requisition Process/ Submit Order Receive Goods & Services Approve Invoice Process Invoice & Generate Payment Strategic Sourcing Process Access Opportunity & Establish Team Profile Category Internally & Externally Develop Sourcing Strategy Conduct Competitive Exercise w/ Approved Suppliers Create Selection Factors & Evaluate Suppliers Negotiate & Develop Sourcing Recommendaction Implement Agreements Supplier Relationship Management Process Define Supplier Evaluation Criteria Collect Data Conduct Performance Evaluation Develop Improvement Strategy Continuous Improvement Core Supporting Capabilities Supplier Scorecard Savings Management Spend Analysis Knowledge Management Page: 1 Contract Management Catalog Management Strategic Sourcing Process Overview ANALYSIS STRATEGY SUPPLIER SELECTION IMPLEMENTATION Strategic Sourcing Methodology Assess Opportunity & Establish Team Activities Assess Opportunity Obtain Sponsorship & ID Team Deliverables or Tools Create Project Plan Project Plan Analyze Current Spend Document Requirements Profile Category Internally & Externally Validate Internal Requirements & Profile Category Develop Sourcing Strategy Develop Sourcing Objectives Create Selection Factors & Evaluate Suppliers Create Supplier Selection Criteria Fast Track for Quick Savings Build TCO Model Conduct Industry Analysis Internal Category Profile TCO Model Cost Reduction Ideas Industry Profile Conduct Competitive Exercise w/ Approved Suppliers Complete Traditional RFP Process - AND/OR Conduct eAuction(s) Develop Sourcing Strategies & Tactics Conduct Supplier Analysis - AND/OR Collaborate w/ Incumbent Supplier(s) Sourcing Strategy Plan: Competitive Supplier Selection or Existing Supplier Development Supplier Selection Decision Matrix RFPs / RFQs RFIs (optional) “Short List” of Suppliers Page: 2 eAuctions Collaborative Discussions Negotiate & Develop Sourcing Recommendaction Implement Agreements Prepare FactBased Negotiation Packages Implement Agreements and Monitor KPIs Negotiate Agreements Evaluate Performance and Develop Suppliers Fact-Based Negotiation Packages Finalized Agreements Supplier Negotiations Presentation Benefits Realization Sourcing Recommendation Continual Supplier Improvement Strategic Sourcing Process Overview ANALYSIS STRATEGY SUPPLIER SELECTION IMPLEMENTATION Strategic Sourcing Methodology Assess Opportunity & Establish Team Profile Category Internally & Externally Develop Sourcing Strategy Create Selection Factors & Evaluate Suppliers Activities Assess Opportunity Obtain Sponsorship & ID Team Deliverables or Tools Create Project Plan Project Plan Analyze Current Spend Document Requirements Page: 3 Conduct Competitive Exercise w/ Approved Suppliers Negotiate & Develop Sourcing Recommendaction Implement Agreements SAMPLE High Level Travel Project Plan Travel Workplan Review April May June July August September Mobilization & Kick-Off Category Profile Internally & Externally Develop Strategy Screen Suppliers & Selection Factors Conduct Competitive Exercise Negotiate & Develop Sourcing Recommendation Implement Agreement 4 SAMPLE Travel Category Opportunity Confirmation of Sourceable Spend Category Opportunity Baseline – Travel Sourcing Group Category Sub-Category Addressable Spend % Addressable Sourceable Spend Est. Mid Saving % Est. Mid Savings $ Travel Airline $6,000,000 100% $5,500,000 3% $165,000 Travel Car Rental $1,000,000 100% $925,000 5% $46,250 Travel Hotel $4,500,000 100% $4,400,000 5% $220,000 Travel Agency - Agency Fees $170,000 100% $0 0% $0 Travel Demand Management (Compliance) N/A SAMPLE N/A Key Travel Contracts and Expiration Dates Preliminary Opportunities to Drive Accelerated Benefit •Hertz Car Rental Agreement – Expiration Date: July 31, 2010 •Northwest Airlines Agreement – Expiration Date: November 30, 2010 •American Express Travel Agency Agreement – Expiration Date: September 30, 2009 – Currently Extended until September 30, 2010, with an additional 1 year extension (2011). •Mandated Travel & Entertainment Policy •Drive Demand Management (Compliance Behavior): •On-Line Booking Tool •Advance Ticket Purchase •Non-Refundable Tickets •Preferred Hotel usage •Preferred Car Rental usage •Hotel Competitive Bid •Negotiate American Airlines contract •Car Rental Competitive Bid Page: 5 $700,000 Strategic Sourcing Process Overview ANALYSIS STRATEGY SUPPLIER SELECTION IMPLEMENTATION Strategic Sourcing Methodology Activities Assess Opportunity & Establish Team Profile Category Internally & Externally Develop Sourcing Strategy Create Selection Factors & Evaluate Suppliers Validate Internal Requirements & Profile Category Build TCO Model Deliverables or Tools Conduct Industry Analysis Internal Category Profile TCO Model Cost Reduction Ideas Industry Profile Page: 6 Conduct Competitive Exercise w/ Approved Suppliers Negotiate & Develop Sourcing Recommendation Implement Agreements SAMPLE Total Cost of Ownership – Elements Price for airfare, room rates and rental rates make up a portion of the TCO for Travel with cost drivers laying hidden in process. Air Ticket Cost • Air Ticket Cost • Fuel Surcharges • Taxes • Security Fees Ancillary Fees • Baggage Fees • In Flight Internet • Change Fees • Status Level Airfare Cost Nightly Room Rate Price Hotel Cost Misc. Charges Daily Rate Total Cost of Ownership Travel Rental Car Cost Fuel Misc. Charges • Upgrade Fees • Energy Surcharge • Internet • Meals • Parking • Phone • Fitness Center • Daily Rate • Taxes • Self fill • Fuel and Service Charges • Fuel Purchase Options • • • • Mileage Charge • Insurance • Airport Fees Vehicle Fees • City Surcharge GPS Concession Fee Recovery Labor Costs • Time to register new online users on Cliqbook • Time to train new online users Travel Policy • Policy Enforcement • Advance Booking • Preferred Suppliers Procurement Process Management Fees Agency Cost Copyright © 2007 Accenture All Rights Reserved. • Room Rate • Taxes Support • Online Booking • Agent Assisted Booking • Client Negotiated Airfare Transaction Fee • Emergency Travel Services • Change Requests 7 SAMPLE Industry Profile - Objective & Key Questions Objective Provide a detailed understanding of the current corporate travel industry as well as the forces shaping future travel services. The results of this profile will shape Comerica’s travel Sourcing Strategy. Key Questions How big is the industry? Who are the major players? How competitive is the market? What are the key cost drivers? Is the industry in a state of growth or decline? What are the current pricing trends? Page: 8 SAMPLE Travel Scope The travel industry encompasses a variety of different categories each grouped with an NAICS (North American Industry Classification System) code. In Scope NAICS 481 – Transportation by Air Key Points 4811 – Scheduled Air Transportation 481111 – Scheduled Passenger Air Transportation NAICS 721 – Accommodation 7211 – Traveler Accommodation 721110 – Hotels and Motels 721110.1 Guestroom Rental NAICS 5321 – Automotive Equipment Rental 53211 – Passenger Car Rental and Leasing 532111 – Passenger Car Rental (for business travel) NAICS 561 – Administrative and Support Services 5615 – Travel Arrangement and Reservation Services 561510 – Travel Agencies (including Meetings & Events) Source: http://www.bls.gov Page: 9 • Scheduled passenger air transportation, hotel, passenger car rentals and meeting/event planning services are in scope for travel sourcing. • Because of the existing relationship with current travel agency and the subsequent process standardization, it does not make sense to fully source the travel agency component of travel at this time. However, there may be components of the contract to reevaluate. • Meeting/Event Planning Services are categorized under the same NAICS code as Travel Agencies. SAMPLE Airline Industry: Overview 2011 Global Airline Industry Revenue reached $591 Billion, up 5.5% from 2010. 2011 Domestic Airline Industry amounted to $147 Billion. Key Points Revenue in Billions Annual Global Airline Industry Revenue 2007 - 2011 $600 • • • $400 2007 2008 2009 2010 2011 • 2011 Revenues (in Billions) $40 $35 • $30 $25 $20 • • $15 $10 $5 • $0 • • Source: Airlines for America: airlines.org, Airline Financials.com, IATA, Wikipedia Page: 10 2011 Airline Industry Revenue reached $591 Billion. 2011 Domestic Airline Industry amounted to $147 Billion Domestic Airline industry revenue is forecast to exhibit positive growth, increasing at a rate of 2% per year to $162.3 Billion United, Delta, and American are the market leaders based on revenue In 2011, United’s net income was $840M and Delta earned $854M, while American lost close to $2 Billion. Alaska Air earned $244.5M, Southwest $178M, US Airways $71M and Jet Blue earned $86M. For 2012, IATA forecasts an industry profit of $3.5 Billion, but with the Eurozone crisis and jet fuel prices at an all time high, it will be interesting if this forecast becomes true Business travel represents 35% of airline’s revenue AirlineFinancials.com predicts a 95% probability that American Airlines and US Airways will merge in the next 18 -24 months. From 2000 – 2010, US Airlines improved their ontime arrivals from 72.6% to 79.8%. From 2000 – 2010, airlines reduced greenhouse gas emissions by 10%, while transporting 15% more passengers and cargo. Federal taxes constitutes $61 or 20% of a typical $300 domestic round trip ticket. Airline Industry: PPI (Producer Price Index) – Scheduled Passenger Air Transportation The PPI (measures average change in prices over time) for passenger air transportation. For 2012 the average amounted to 285.6 which represents a gain of 9.5% from 2011. 2012 Data 300 292.5 292.4 292.8 286.3 292.2 Producer Price Index 280 273.5 289.2 280.0 289.0 280.6 271.4 260 257.1 254.6 240 229.6 234.5 235.9 220 205.8 200.6 217.1 205.7 200 200.4 180 186.5 NAICS 481111 August – November 2012 Preliminary. All indexes are subject to revision four months after original publication. Source: http://www.bls.gov/ppi/ 275.2 SAMPLE Airline Industry: Cost Drivers Airline costs consist of fuel, landing fees, aircraft, staffing costs, taxes and surcharges. Key Points 2012 Cost Drivers • 100% 90% OTHER OP. EXPENSES: 23.5% (2Q 2011 - 23.8%) 23.5% 80% 70% 0.7% 1.3% 1.8% 1.9% 3.8% 6.9% 60% 5.6% PASSENGER COMMISSIONS as % of passenger revenue: .7% (2Q 20111.2%) FOOD & BEVERAGE per revenue passenger mile: 1.3% (2Q 2011 1.6%) MAINTENANCE MATERIAL per revenue aircraft hour: 1.8% (2Q 2011 1.7%) LANDING FEES per capacity ton landed: 1.9% (2Q 2011- 2.0%) 50% 40% 23.5% 30% 20% 31.0% 10% 0% NON-AIRCRAFT OWNERSHIP per enplanement: 3.8% (2Q 2011 - 4.4%) PROFESSIONAL SERVICES per available seat mile: 6.9% (2Q 2011 8.3%) AIRCRAFT RENTS & OWNERSHIP per operating seat: 5.6% (2Q 2011 6.7%) LABOR per FTE: 23.5% (2Q 201124.7%) FUEL per gallon: 31% (2Q 2011 25.4%) • • • • Sources: Airlines for America: www.airlines.org Page: 12 Jet Fuel: In 2008, Fuel prices were at record highs. For 2011, fuel prices have increased to 2009 record highs. Each penny increase in the price of a gallon of jet fuel adds $190 million in additional fuel costs Aircraft Age & Type: Fuel consumption is directly impacted by an aircraft’s age. Standardization of aircraft fleet assists airlines in reducing inventory and maintenance costs Distribution: This is a tiered cost for airlines, ranging from proprietary websites to GDS transaction costs Labor: In 2010, labor cost has exceeded fuel cost even though many airlines have been slashed due to reshaping labor structure, such as redundancies, sickness pay review, bonuses Other: These costs include insurance, utilities, office supplies, advertising and promotions, communication, personnel expenses, injuries, loss and damage, interrupted trips expenses, etc. SAMPLE Airline Industry: Jet Fuel Costs Fuel is one of the largest cost contributor to airlines’ operating costs. Key Points Increasing Jet Fuel Costs • $140 $130 $129 $120 Average Price Per Barrel $120 $100 $83 $80 • $91 $88 $80 $70 $60 • $49 $40 $33 $34 $20 $36 $30 • $0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Sources: Airlines for America: www.airlines.org, www.bts.gov, www.iata.org Page: 13 • Historically jet fuel expenses have ranged between 10% and 15% of U.S passenger airline operating costs, but in 2008 the cost of fuel was between 30% – 40% of total operating expenses for most carriers. For 2012, average price of jet fuel was $129.60 per barrel. The most reasonable explanation for such high prices is tight supply and counteracting the weak economic conditions In 2008 and now in 2012, every dollar increase per barrel (42 gallons) drove an additional $448M in fuel expenses to carriers’ bottom lines From 2000 – 2010, US airlines carried 15% more traffic while using 2.1 Billion fewer gallons of fuel. In 2011, US passenger and cargo airlines spent $50.5 Billion on fuel, up $11.7 Billion from 2010. Airline Industry: Air Travel Price Index SAMPLE The cost of air travel have been very volatile over the past several years. The cost of airfare flying into Milwaukee Airport has been following the U. S. average, but has dropped below since the end of 2009. Air Travel Price Index for Madison/Milwaukee1 2001 to 2012 Q2 U.S.-Origin ATPI Key Points • Madison, WI Milwaukee, WI $530 • Average Air Fares $480 $430 • • $380 $330 $280 • $230 $180 2001 Q1 2002 Q1 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011 Q1 2012 Q1 • 1 The air travel price index measures the percents change over time in prices paid by travelers. Sources: Bureau of Transportation Statistics, AMEX 2012 Forecast, CWT 2012 Forecast, Advito’s 2012 Forecast, Airlines for America: www.airlines.org Page: 14 • Historically, the cost of airfare flying into Milwaukee Airport has been following the U.S. average, but has dropped below since the end of 2009. Madison Airport, on the other hand, has mostly stayed above the U.S. average. AMEX 2013 US forecast: • Short Haul: 2%-4% Coach 1%-3% Bus/1st • Long Haul: (-1%)-2% Coach 1%-3% Bus/1st CWT’s 2013 US forecast: 2.8% increase Advito’s 2013 N/A Regional forecast shows a YOY increase of +5% in Coach fares and +3% in Bus fares. Airlines found several ways to grow revenue without raising fares – a la carte pricing: from charging for select coach seat assignments, boarding after elite status members, baggage fees and fuel surcharges and possibly using restrooms! In 2011, US airlines posted the lowest annual rate of mishandled baggage ever recorded. In 2010, the airline industry earned approx. $23 billion in additional ancillary fees, which includes $3.3 billion for baggage fees. SAMPLE Airline Industry: Baggage Fees Ranking * Airline 2007 2008 2009 2010 2011 2012 (thru Q3) 1 Delta 96,546 177,063 481,719 952,250 863,608 662,826 2 United 52,002 132,994 268,977 313,207 276,817 538,630 3 American 124,538 277,991 475,184 580,663 593,465 426,693 4 US Airways 27,738 187,082 432,280 513,623 506,339 389,927 5 Spirit 46,848 81,503 133,970 125,542 6 Alaska 16,151 22,028 58,669 108,997 157,013 115,703 7 Southwest 20,799 25,266 26,983 29,787 32,035 104,305 8 Allegiant Air 44,095 55,325 53,562 62,578 9 Frontier 4,618 15,156 55,160 62,115 54,862 53,879 10 JetBlue 16,416 35,308 53,267 57,019 64,078 53,273 11 Hawaiian 4,505 11,627 38,186 54,008 56,590 50,764 12 Virgin America 231 2,569 19,364 36,075 33,482 43,936 Continental 42,844 97,524 254,488 341,585 353,416 Air Tran 9,168 29,401 145,983 152,148 164,670 TOTAL 415,556 1,014,009 2,401,203 3,338,305 3,343,907 * Airlines ranked by Q3 2012 baggage fee revenue, dollars in thousands (000) Source: www.bts.gov Page: 15 2,628,056 SAMPLE Airline Industry: Cancellation/Change Fees Ranking * Airline 2007 2008 2009 2010 2011 2012 (thru Q3) 1 Delta 16,331 18,927 406,039 698,611 766,795 593,724 2 United 331,193 354,471 309,866 321,539 324,129 507,020 3 American 469,883 449,899 471,369 495,158 390,197 4 US Airways 68,304 248,840 253,077 275,643 227,192 5 JetBlue 74,472 123,468 121,273 113,997 124,536 100,880 6 Southwest/AirTran 20,820 24,339 42,766 50,416 49,964 22,422 7 Virgin America 943 9,761 12,866 18,151 15,851 21,920 8 Spirit 21,514 23,561 23,120 25,927 20,442 9 Alaska 54,700 67,077 60,590 50,357 10,598 18,529 10 Hawaiian 21,801 25,159 23,546 18,192 17,356 13,744 11 Frontier 33,081 34,279 21,494 16,685 16,562 10,976 227,868 237,446 249,831 1,948,608 2,272,960 2,372,350 Continental TOTAL 553,341 1,217,182 * Airlines ranked by 3Q 2012 reservation cancellation/change fee revenue, dollars in thousands (000) Source: www.bts.gov Page: 16 1,927,046 Airline Industry: Price of Air Travel versus Other Goods & Services SAMPLE Shown in their original values, facilitating comparisons with other goods & services versus the price of air travel and with movements in the U.S. Consumer Price Index (CPI). CPI is defined as a measure that examines the weighted average of prices of a basket of consumer goods and services. Price of Air Travel Versus Other Goods and Services Product (Unit) College Tuition: Public (Year) 1 College Tuition: Private (Year) 1 National Football League (NFL) Game Ticket 9 Prescription Drugs (Index) 2 Major League Baseball (MLB) Game Ticket 10 Unleaded Gasoline (Gallon) 4 New Vehicle 3 New Single Family Home 5 CPI (All items) 2 Movie Ticket 6 First-class Domestic Stamp 7 Whole Milk 2 Grade-A Large Eggs (Dozen) 2 Air Travel: Round Trip Domestic Fare 8 Air Travel: Round Trip International Fare 8 Apparel: Clothing/Footwear/Jewery (Index) 2 Television (Index) 2 2000 2011 2011 vs 2000 $3,508 $8,244 135% $16,072 $49.35 285.4 $16.22 $1.51 $24,923 $169,000 172.2 $28,500 $77.36 425.0 $26.91 $3.53 $30,659 $227,200 224.9 77% 57% 49% 66% 134% 23% 34% 31% $5.39 $0.33 156.9 $0.91 $314.46 $935.26 $7.92 $0.44 209.5 $1.77 $343.46 $1,159.82 47% 33% 34% 95% 9% 24% 129.6 49.9 122.1 6.6 -6% -87% 1 The College Board - based on beginning of academic year 2 U.S. Bureau of Labor Statistics - including hedonic "quality-change' adjustments 3 National Automobil Dealers Associaton - average retail selling price 4 U.S. Department of Energy - Monthly Energy Review, Table 9.4 5 U.S. Census Bureau - median value 6 National Association of Theatre Owners 7 U.S. Postal Service - Publication 100 8 ATA via U.S. bureau of Transportation Statistics - exludes taxes; first column reflects 1979 (1978 data not available) 9 National Football League, average nonpremium ticket 10 Major League Baseball, average nonpremium ticket Sources: Airlines for America: www.airlines.org Page: 17 SAMPLE Hotel Industry: Overview 2011 Global Hotel Industry Revenue reached $126.6 Billion, with an overall profit of $7.6 Billion. Key Points 2011 Global Revenue (in billions) $14.00 $12.00 • $10.00 $8.00 • $6.00 $4.00 • $2.00 $0.00 • • • • Source: www.IBISWorld.com, Smith Travel Research Page: 18 2011 Global Hotel Industry Revenue reached $126.6 Billion, with an overall profit of $7.6 Billion. Hotel industry began its recovery in 2010, following a disappointing 2009 when revenue fall 9.4%, due to declines in travel spending In 2010 and 2011, revenue grew by 4.4% and 6% respectively, as the economy began to improve and travel rates increased. For 2013, industry revenue is expected to continue to grow with an estimated jump of 4% 2012 – 2017 projected annual revenue growth rate is projected to be 2.6% to $144.3 Billion. For 2013, Smith Travel Research predicts occupancy to be virtually flat with a 0.3% increase to 61.4%, Average Daily Rate (ADR) will rise 4.6% to $111.01 and Revenue Per Available Room (RevPAR) to grow 4.9% to 68.17. Major market segmentation: 28.5% transient business travelers and 25% conference travelers. Hotel Industry: Chains / Brands SAMPLE The majority of the global branded properties and revenue are mostly located in North America, Chain Portfolio by Hotels & Rooms Key Points Total Network (Rooms/Hotels) Main Footprint Brands & Segment 647,161 R Americas: 68% 7 brands from midscale to luxury Americas: 83% 12 brands from budget to upscale Americas: 85% 15 brands from midscale to luxury Americas: 86% 10 brands from economy to luxury EMEA: 56% 10 brands from budget to luxury Americas: 87% 11 brands from budget to luxury Americas: 61% 9 brands from midscale to luxury 4,437 H 612,735 R 7,207 H 605,141 R 3,474 H ~ 600,000 R ~ 3,600 H 507,306 R 4,229 H 495,145 R 6,142 H 301,700 R 1,027 H • • • • Brands by Service Level • Source: PWC Hospitality Directions, Smith Travel Research, CWT Hotel Solutions, Business Travel News, IBISWorld Page: 19 The majority of the global branded properties and revenue are mostly located in North American Major revenue for global chains (such as Marriott, Hilton, etc) is from franchise and management fees. Business travelers, including executives, are shifting from luxury hotels to more moderate mid-priced hotels Hotel taxes, usually a combination of sales and occupancy taxes along with the occasional flat fee, range from 10% to more than 18%. Hotel costs represent the single largest component of non-air expenses, about 43% of the travel dollar Hotel Industry: PPI – Hotels & Motels, Guestroom Rentals The PPI for hotel rooms have fluctuated during 2012 due to pressures from both buyers and sellers. The average (thru November 2012) is 126.3 indicating 2012 rates will stay close or exceed 2011. 135.0 2012 Data 129.9 129.7 128.6 128.7 130.0 128.4 Producer Price Index 126.8 128.4 124.1 124.3 125.0 126.9 125.5 125.1 123.6 120.0 120.9 116.4 115.0 111.7 110.0 105.0 104.5 100.0 100.0 NAICS 721110.1 August – November 2012 Preliminary. All indexes are subject to revision four months after original publication. Source: http://www.bls.gov/ppi/ 124.6 123.7 Hotel Industry: Cost Drivers SAMPLE Over 80% of costs in the hotel industry is distributed among four categories: (1) administrative overhead, (2) labor, (3) repairs and maintenance, and (4) food and beverage. Operating Cost Drivers 100% 90% Key Findings • 2.6% 3.0% 6.0% • 6.6% 80% 16.9% 70% RENT - 2.6% 60% UTILITIES - 3% PROFIT - 6% 50% 26.8% DEPRECIATION - 6.6% • OTHER - 16.9% 40% WAGES - 26.8% PURCHASES - 38.1% 30% 20% 38.1% 10% • 0% Source: www.IBISWorld.com Page: 21 Over 80% of costs in the hotel industry is distributed among three categories: (1) purchases, (2) wages, (3) other. Operating cost driver: • Purchases is the largest cost – mainly food and alcohol for resale. • Wages costs provide the second largest spend category Other costs include those involved in the initial investment in the hotel: • Land comprises 45-50% of total project cost • Construction is about 25-30% • Remainder goes to furniture and fittings Recently, the hotel sector has experienced a significant increase in insurance premiums particularly related to public liability and health benefit policies. Hotel Industry: Room Rates US hotel room rates started to decrease late 2008 which led to a buyers market. Buyers have enjoyed lower hotel rates but rates have been increasing, especially in key markets. Key Points Average Cost Per Night for March Hotel Stays Based on more than 750,00 hotel stays booked through US based corporate travel agencies • Average US Corporate Hotel Rate Corporate Nightly Room Rate $160 • $155 $155 • $150 $145 • $148 • $140 $139 $135 • • • $134 $130 $132 $125 $120 2007 2008 2009 2010 2011 Source: PWC Hospitality Directions, Smith Travel Research, AMEX 2013 Forecast, CWT 2013 Forecast, Advito’s 2013 Forecast, Egencia 2012 Forecast, Business Travel News Hotel showed signs of pricing strength starting in 2011, with 2012 forecast indicating an upward swing. The majority of new hotels in the pipeline are limited service properties, especially in the emerging markets, China and India. Full service and resort properties have been the hardest hit with reduced demand and little new construction. Technology has lowered labor costs, increased productivity and enhanced the customer service. AMEX 2013 forecast for N/A: 2% - 7% mid range 4% - 9% upper range CWT 2013 forecast for N/A: 3.2% Advito 2013 forecast for N/A: 6% - 7% Fall 2012: Hoteliers and analysts expect pricing power to continue rebounding , leading to tougher negotiations for buyers SAMPLE Car Rental Industry: Overview Global industry spend is $26.5 billion of which 34% is business travel Key Points • • • • • • • • Source: IBISWORLD, Auto Rental News, Business Travel News Page: 23 Global industry spend is $26.5 Billion of which 34% is business travel The industry is segmented by business travelers, leisure travelers, car leasing and car sharing Leisure market has grown larger than corporate business market Industry revenue is forecasted to increase 2% for the next 5 years High fuel cost is impacting industry as customers, especially leisure travelers, are finding other alternatives (public transportation) Hertz and Avis expanding off-airport locations to compete with Enterprise Car rental industry adjusted to global recession better than other travel industry categories. They can “right” size fleet to meet demand by disposing vehicles quickly and reduce costs. Good time to competitive bid car rental services. Areas of negotiation – GPS, Fuel charges, City Surcharges, Back end Rebates and multi-year agreement. Rental Car Industry: PPI – Passenger Car Rental The PPI for passenger car rentals has gone up 22% from 2005 to 2008 indicating increased fleet and fuel cost. In 2008 and 2009, prices have slightly increased and in 2011 and 2012 prices have decreased. 125.0 Producer Price Index 2012 Data 119.3 120.0 118.3 117.8 116.6 116.8 117.4 118.1 117.3 115.0 111.5 110.0 108.5 107.5 108.8 106.0 105.9 104.8 105.5 105.0 105.4 104.6 102.6 100.0 NAICS 532111 August – November 2012 Preliminary. All indexes are subject to revision four months after original publication. Source: http://www.bls.gov/ppi/ 104.7 104.9 102.9 SAMPLE Car Rental Industry: Market Share The U.S. car rental market is highly consolidated among a small number of major players . Key Points Top 4 Car Rental Companies By Revenue • • • • • • • • Source: www.autorentalnews.com, Business Travel News Corporate Travel Index 2011 Page: 25 Enterprise/National/Alamo, Hertz and Avis/Budget account for 90% of the total US on airport market and 80% of total market Suppliers offer different brands that focus on specialized markets: • Corporate Traveler – On-airport convenience – Hertz, Avis and National • Leisure Market – On/Off-airport Budget, Dollar Thrifty, and Enterprise Additional Non-US regional players include: • Europcar (Europe and Asia Pacific) • Sixt (Germany and EMEA) In the past 4 years, major car rental companies trimmed fleets from a total of about 2 million cars to about 1.3 million Car rental companies have implemented a variety of new ancillary fees to help preserve some of the lost revenue in recent times, such as tacking on fees to extend a reservation, eliminating 60 minute grace period, or increasing the cost of a two-day rental Avis/Budget began working with GDS operators to implement the addition of credit card information to rental car bookings. This opens the door to assess a no-show fee to travelers who fail to cancel their reservation without sufficient notice “Virtual rental technology” – enables customers to reserve, rent, access and return cars just about anywhere. ZipCar, WeCar, Connect. For 2013, industry experts forecast minimal decrease to minimal increase in rates. Car Rental Industry: Cost Drivers SAMPLE Over 90% of costs in the car rental industry is distributed among four categories: (1) Purchases, (2) Other, (3) Depreciation, and (4) Labor. Operating Cost Drivers 100% Key Findings 0.9% 2.8% • 6.1% 90% 14.8% 80% • 70% 18.0% 60% UTILITIES - .9% PROFIT - 2.8% RENT - 6.1% 50% LABOR - 14.8% 26.3% 40% DEPRECIATION - 18% OTHER - 26.3% PURCHASES - 31.1% 30% 20% 31.1% 10% 0% Source: www.ibisworld.com, Auto Rental News Page: 26 Over 90% of costs in the car rental industry is distributed among four categories: (1) purchases, (2) other, (3) depreciation, and (4) labor. Operating cost driver: • Fleet purchases are the largest cost • “Other” costs provide the second largest spend category. This represents concession agreements with major airports, fixed rent for terminal counters or other leased properties and facilities. • Depreciation and Labor costs complete the top cost drivers in the car rental industry Travel Management Industry: Overview The Top 50 travel management companies represent over $160 billion in sale revenue 2011 Top 5 (over $1B in revenue) Travel Management Co’s By Revenues Key Points • $30 • 2010 Revenues (in Billions) $25 $20 • $15 $10 • $5 • $0 Source: www.travelweekly.com Travel Weekly Power List 2011, www.bts.gov The top 50 travel management companies represent over $160 billion in sales revenue in 2012. Five companies registered more than $20 billion in sales, including Priceline, which showed significant increases each year. Expedia, Orbitz, Priceline, AAA Travel, and Travelong receive 90% or more sales revenue from the leisure market. There were 16 listees with sales of more than $1 billion up from 14 last year. The last 2 years Expedia topped the Travel Weekly Power List , which AMEX held since 1992, but for 2012, AMEX retook the top spot once again. TMC Industry: PPI – Travel Agencies The PPI for travel agencies has gone down 13% since its high in 2001 (due to 9/11 and the commencement of the on-line booking tool), but has risen past its 2007 high once again.. 125.0 Produceer Price Index 123.3 121.8 120.0 2012 Data 114.2 115.0 113.2 113.0 113.2 112.8 112.4 114.0 113.7 111.5 111.5 112.5 111.7 112.4 112.2 110.0 108.6 107.4 105.0 NAICS 561510 August– November 2012 Preliminary. All indexes are subject to revision four months after original publication. Source: http://www.bls.gov/ppi/ 111.8 114.4 113.7 114.5 113.5 SAMPLE Appendix: Data Sources • • • • • • • • • • • • • • • • • • • • • • • • • • • • Advito’s 2013 Forecast Airlines for America, www.airlines.org AirlineFinancials.om AMEX Business Travel 2013 Forecast and Trends ATWOnline, www.atwonline.com Auto Rental News Bureau of Labor Statistics, www.bls.gov Bureau of Transportation Statistics, www.bts.gov Business Travel News Business Travel News Corporate Travel Index 2012 CWT Hotel Solutions CWT 2013 Forecast Egencia 2013 Forecast Forbes, www.forbes.com Hoovers Online, www.hoovers.com IATA (International Air Transport Association) & World Air Transport Statistics (WATS 2006) www.ibisworld.com Global Business Travel Association, www.gbta.org OneSource Inc., www.onesource.com Power List 2012, www.travelweekly.com Pwc Hospitality Directions Smith Travel Research Data The Transnational.travel Travel Daily News, www.traveldailynews.com Travel Procurement Travel Weekly, www.travelweekly.com Wikipedia Wikiinvest Page: 29 Strategic Sourcing Process Overview ANALYSIS STRATEGY SUPPLIER SELECTION IMPLEMENTATION Strategic Sourcing Methodology Assess Opportunity & Establish Team Profile Category Internally & Externally Develop Sourcing Strategy Create Selection Factors & Evaluate Suppliers Deliverables or Tools Activities Develop Sourcing Objectives Develop Sourcing Strategies & Tactics Sourcing Strategy Plan: Competitive Supplier Selection or Existing Supplier Development Page: 30 Conduct Competitive Exercise w/ Approved Suppliers Negotiate & Develop Sourcing Recommendation Implement Agreements Sourcing Strategies & Tactics Several sourcing strategies can be pursued, either separately or together. — Possible Sourcing Strategies — STRATEGIC RELATIONSHIP Establish integrated or close relationships with suppliers where both buyer and supplier work together to share information, collaborate, and further each partner’s goals PROCESS IMPROVEMENT Identify opportunities to standardize and streamline business processes that will result in improved quality, reduced cycle times, and lower total cost of ownership Strategic Relationship Process Improvement Best Price Analysis Commodity Sourcing Strategy Evaluate and model all costs and use negotiation tactics that increase transparency and maximize competition Demand Management Volume Leveraging VOLUME CONCENTRATION Aggregate like goods and/or services across organizational units in order to increase negotiation leverage and negotiate better pricing, and terms and conditions Page: 31 BEST PRICE ANALYSIS DEMAND MANAGEMENT Address factors such as standards, requirements, and policies to reduce costs related to internal demand SAMPLE Strategy Considerations • Company should examine current travel policies. Enforcement of on-line booking tool, advance booking, preferred hotels and other travel guidelines will result in significant savings. • Because of the relative small air travel spend compared to other companies, in addition to moving corporate headquarters to Dallas while still maintaining their Detroit area locations, Company should consider focusing hard dollar airline discounts with one or two major carriers supporting both markets. Furthermore, Company should consider exploring additional benefits for their secondary markets • Company should re-examine their current preferred hotel program and consolidate markets and room nights to leverage buying power • Company should leverage hotel spend for meetings/events in negotiating hotel rates for transient travel • Preferred car rental utilization is “best in class”, therefore consider a competitive bid to leverage utilization • Company may consider utilizing teleconferencing as an alternative to reduce their overall travel usage Page: 32 SAMPLE Sourcing Strategy: Airlines • • • • • • • • Current State Travel policies located in Accounts Payable Expenditure Manual – No enforcement All departments using one travel agency, however suspect that some Southwest bookings are going directly to Southwest.com Travel compliance is not be monitored Recently moved corporate headquarters from Detroit, MI to Dallas, TX Top 3 airline spend: Northwest, American and Southwest Current contract with Northwest only (no discount in Tier 3 and high market share commitment) 70% of air spend in Tier 3 Some international air spend – about 15% Sourcing Recommendation • Create separate travel policy with management enforcement • Enter into negotiations with Northwest (current contracted supplier) and American Airlines. In addition, pursue possible corporate deal with Southwest Airlines. • Stimulate competition between Northwest and American Airlines in multi-hub city pairs • Stimulate competition between Northwest and American Airlines for international air spend • Negotiate with Southwest and determine if market share can support a formal corporate agreement • Market dynamics suggest a 2 year contract Results • Separate travel policy resulting in improved compliance • Discount in Tier 3 level pricing • Capture all Southwest spend Page: 33 SAMPLE Sourcing Strategy: Hotels • • • • • Current State Travel policies located in Accounts Payable Expenditure Manual – No enforcement All departments using one travel agency, however suspect that some hotel bookings are being booked directly with hotel Travel Agency manages and negotiates hotel program Large number of properties are being utilized in top city markets (e.g. 75 hotels were utilized in the Detroit (and surrounding) area in the last 12 months) Cities are classified as Room Nights per City: • Tier 1 (approx. 200+ Nights): 45% of hotel spend in 12 market areas • Tier 2 (<200 Nights): 55% of hotel spend in the rest of the market area Sourcing Recommendation • Create separate travel policy and enforcement of policy • Tier 1: Issue a Request for Proposal to the existing supply base as well as comparable properties in defined geographies. • Consolidate volume to increase bargaining power • Minimize number of options available in each geography • Pursue value-added amenities at no additional cost • Tier 2: Utilize Travel Agency rates and drive volume to those properties with the lowest rates Results • Separate travel policy and enforcement which will result in improved compliance • Competitive room rates in preferred cities • Strategically selected properties by geography which will increase preferred property usage Page: 34 SAMPLE Sourcing Strategy: Car Rentals • • • • • Current State Travel policies located in Accounts Payable Expenditure Manual – No enforcement All departments using one travel agency for booking car rentals, however some spend is being booked via another source 97% of the car rental spend is with one preferred supplier Over 75% of car rental returns are subject to refueling charges The top 15 cities, by volume, represent 78% of the rental car spend Sourcing Recommendation • Develop and implement one travel policy for all departments • Issue a Request for Proposal to the top 5 rental car companies • Consolidate volume from all sources to increase bargaining power • Request pricing for one primary and one primary and one secondary supplier relationship • Negotiate refueling charges, if possible • Negotiate city surcharges for the top 15 cities, by volume • Market dynamics suggest a 2 year contract with the option for a 1 year extension Results • One travel policy for all departments resulting in capturing the non-compliance that is being done • Award contract to one primary or one primary and one secondary supplier, whichever is more advantageous Page: 35 Category Strategy Deliverable SAMPLE Perform pricing exercise to include primary and primary/secondary considerations, include cargo van/truck rental spend and negotiate additional concessions such as better rebate terms, lower city surcharges and flat rate refueling charge. Savings Opportunity Proposed Strategy Expected Outcome Volume Concentration Consolidate all OpCo car rental spend. Leveraging buying power across all OpCo’s to maximize savings. Primary and Secondary Considerations Pricing exercise to include using one primary vendor only or having one primary and one secondary vendor for car rentals. Award business to one primary only, or one primary and one secondary vendor, whichever is more advantageous. Service Consolidations Increase total spend to include cargo van/truck rental business to leverage buying power with Enterprise and Budget. Enterprise to acknowledge additional spend with cargo van/truck business which could help achieve additional savings. Show Budget total spend across their business units to obtain best pricing. Additional Concessions Ask for additional concessions, including higher rebate, lower city surcharges, lower refueling charges, lower one-way and weekly rentals, and lower GPS rental fee. Better rebate terms, possible lower city surcharges, and flat rate refueling charge which amounts to additional savings. Demand Management – Global Policy Develop a global travel policy for all OpCo’s to follow. Consistency across all OpCo’s leads to demand management savings. Demand Management – Enforcement Mechanism Empower Global Travel Department to enforce global travel policy with key OpCo team members. Demand management savings in all areas, airline, hotel and car rental. Demand Management – Class of Service Standardization Standardize car rental class of service to “intermediate” size car only. Average daily car rental rate to decrease, providing incremental cost savings to the program. Page: 36 Strategic Sourcing Process Overview ANALYSIS STRATEGY SUPPLIER SELECTION IMPLEMENTATION Strategic Sourcing Methodology Deliverables or Tools Activities Assess Opportunity & Establish Team Profile Category Internally & Externally Develop Sourcing Strategy Create Selection Factors & Evaluate Suppliers Create Supplier Selection Criteria Conduct Supplier Analysis Supplier Selection Decision Matrix RFIs (optional) “Short List” of Suppliers Page: 37 Conduct Competitive Exercise w/ Approved Suppliers Negotiate & Develop Sourcing Recommendation Implement Agreements SAMPLE Car Rental Scorecard Car Rental Company 37% 0% 2% 7% 9% 1% 12% 7% 63% 10% 33% 20% Maximum Points 572 0 35 100 131 21 185 100 954 154 500 300 100% 1526 Weight Evaluation Criteria I. A. B. D. E. F. G. H. II. C. Non-Pricing Components Company Information Rental Locations Safety & Fleet Services & Amenities Billing Top 15 Cities - Rental Locations Top 15 Cities - Trans Method from Airport Pricing Components Additional Pricing Questions National Daily Rental Rate City Surcharge Rate Page: 38 Person A Score 549 0 35 78 130 21 185 100 666 92 437 136 Person B Score 526 0 35 88 121 21 185 76 667 93 437 136 Person C Score 538 0 35 76 121 21 185 100 671 97 437 136 1215 1193 1209 Total Score 538 0 35 81 124 21 185 92 668 94 437 136 1206 Strategic Sourcing Process Overview ANALYSIS STRATEGY SUPPLIER SELECTION IMPLEMENTATION Strategic Sourcing Methodology Assess Opportunity & Establish Team Profile Category Internally & Externally Develop Sourcing Strategy Create Selection Factors & Evaluate Suppliers Conduct Competitive Exercise w/ Approved Suppliers Complete Traditional RFP Process Activities - AND/OR Conduct eAuction(s) Deliverables or Tools - AND/OR Collaborate w/ Incumbent Supplier(s) RFPs / RFQs eAuctions Collaborative Discussions Page: 39 Negotiate & Develop Sourcing Recommendation Implement Agreements Supplier Engagement Options There are many ways to initially exchange information. While RFPs are often appropriate, they are one of many means of engaging suppliers. Direct Negotiations with an Incumbent Supplier Direct Negotiations with a Target Supplier Brainstorm with a Group of Trusted Suppliers Pre-Negotiation Information Exchange On-Line Auctions RFPs / RFQs Should choose the method(s) that best meets both the Strategic Sourcing objective and the team resource capacity Page: 40 Strategic Sourcing Process Overview ANALYSIS STRATEGY SUPPLIER SELECTION IMPLEMENTATION Strategic Sourcing Methodology Profile Category Internally & Externally Develop Sourcing Strategy Create Selection Factors & Evaluate Suppliers Conduct Competitive Exercise w/ Approved Suppliers Negotiate & Develop Sourcing Recommendation Prepare FactBased Negotiation Packages Activities Assess Opportunity & Establish Team Deliverables or Tools Negotiate Agreements Fact-Based Negotiation Packages Supplier Negotiations Presentation Sourcing Recommendation Page: 41 Implement Agreements Negotiations Approach – Discussion Points SAMPLE Based on a review of Company’s current program, contract terms, and stakeholder requirements, the following improvement areas have been identified to maximize the annual incentive rebate. Negotiation Point Description Supplier Pricing, Incentive Rebate Structure • Size down the gap between rebate tiers to reduce the risk associated with dropping to a lower tier. Closing the gap between tiers will inset Company to drive more spend to Amex. • Ensure incentive BPS earned at each tier are best in class for domestic and nondomestic spend. • ABC Pricing, Signing Bonus • Reduce/eliminate minimum signing bonus *NACV thresholds (claw back clause) to avoid refunding any portion of the $1M signing bonus paid to Company in 2008. • Take a position which suggest Company is doing Amex a favor by offering them other potential business. ABC should fight to keep this business considering transition cost will be minimal for them, thus their margin will not be adversely be effected. • ABC Pricing, Performance Bonus • Establish a realistic performance target based on the post spin *NACV, the current (pre spin) performance target is too aggressive. • Maximize the annual performance bonus. • ABC Pricing, Deductions • Minimize consulting assessment expenses (hourly rate) and Membership Reward (MR) fees which are deducted directly from the incentive rebate. • Negotiate an annual credit which can be applied to consulting and MR expenses. • ABC Pricing, High ROC Transactions • Reduce the 50 BSP reduction on P-card transactions > $10K (Hi-ROC volume). • Negotiate a buffer which can be applied to the Hi-ROC volume, i.e. request that the BSP penalty apply only to Hi-ROC volume which exceeds a specified amount. • ABC *NACV – Net Annual Charge Volume (i.e. annual spend with Amex) Page: 42 Negotiations Approach – Projected Targets SAMPLE Below are the projected results should Company be successful in driving ABC to the negotiation points proposed. Total Savings is projected to be approximately $300-$600K. SAMPLE Strategy Expected Benefits Type Savings ($) LAS / BATNA Key Enablers Incentive Rebate Structure – fine tune the incentive BSP tiers to maximize the rebate received post spin-off. Financial $200-$400K • Focus on sizing down the gap between rebate tires. • Put business out to bid • Stakeholder buy-in • Executive sponsorship • Procurement Support Performance & Signing Bonus – adjust bonus targets to align with the post spin-off spend portfolio. The current targets are far to aggressive. Financial $100-$150K • Concede to a reduction in the performance bonus if the target is simultaneously reduced • Mandate a reduction in minimum thresholds for signing bonus retention • Stakeholder buy-in • Executive sponsorship • Procurement Support Deductions – reduce the expense subtracted from the *NACV and deductions from the base incentive rebate. Financial $0-$50K • Focus on improving the rebate earned on HighROC volume • Dedicate a resource to handle ad-hoc assessment activities • Stakeholder buy-in • Executive sponsorship • Procurement Support Total $300-$600K *NACV – Net Annual Charge Volume (i.e. annual spend with Amex) Page: 43 Strategic Sourcing Process Overview ANALYSIS STRATEGY SUPPLIER SELECTION IMPLEMENTATION Strategic Sourcing Methodology Assess Opportunity & Establish Team Activities Assess Opportunity Obtain Sponsorship & ID Team Deliverables or Tools Create Project Plan Project Plan Analyze Current Spend Document Requirements Profile Category Internally & Externally Validate Internal Requirements & Profile Category Develop Sourcing Strategy Develop Sourcing Objectives Create Selection Factors & Evaluate Suppliers Create Supplier Selection Criteria Fast Track for Quick Savings Build TCO Model Conduct Industry Analysis Internal Category Profile TCO Model Cost Reduction Ideas Industry Profile Conduct Competitive Exercise w/ Approved Suppliers Complete Traditional RFP Process - AND/OR Conduct eAuction(s) Develop Sourcing Strategies & Tactics Conduct Supplier Analysis - AND/OR Collaborate w/ Incumbent Supplier(s) Sourcing Strategy Plan: Competitive Supplier Selection or Existing Supplier Development Supplier Selection Decision Matrix RFPs / RFQs RFIs (optional) “Short List” of Suppliers Page: 44 eAuctions Collaborative Discussions Negotiate & Develop Sourcing Recommendation Implement Agreements Prepare FactBased Negotiation Packages Implement Agreements and Monitor KPIs Negotiate Agreements Evaluate Performance and Develop Suppliers Fact-Based Negotiation Packages Finalized Agreements Supplier Negotiations Presentation Benefits Realization Sourcing Recommendation Continual Supplier Improvement SAMPLE Implementation Plan Overview An effective implementation plan consists of several key components necessary to ensure rapid and complete benefits realization from the new supply arrangement(s), and to follow through on agreed to parameters during contract negotiations. – Overview of Implementation Plan Components – Plan Component Description Transition Plan Shift from old supply agreements to new ones. May or may not involve switching suppliers. Communication Plan Inform the user community of the outcome of the strategic sourcing effort. Specify to users how they are impacted and what actions they are required to take as a result of the strategic sourcing effort. Highlight all benefits that users may derive from the new supply arrangements. Compliance Plan Determine how compliance to new supply arrangements will be enforced (if possible). Closely linked to the “Communication Plan”. Benefits Tracking & Reporting Plan Measure benefits resulting from new supply arrangements relative to targets Report to senior management on both status and any necessary actions required to improve benefits realization. Performance Management Plan Ensure that suppliers are performing along key metrics as required by the contract. Put in place a regular communication vehicle with suppliers to drive improvements in supplier performance. Page: 45